The Marketing Mix

The marketing mix comprises of the 4 P's which is product, price, place and promotion. This is the various marketing elements that is in control by an organisation with regards to its target market. This is pivotal to any type of marketing strategy that Intel may have in place because the marketing mix is the foundation of the strategy. In this section, Intel's marketing mix will be discussed.

1) Product

Intel has a range of different products that the company sells. This range varies from products such as desktops, laptops and smartphones to motherboards, chipsets and processors and a host of other products that are related to communications and computing.

Intel's products that are used in other organisations finished products are mainly motherboards, processors and chipsets. These products can be found in a Dell laptop, the Apple I-pad and smartphones such as the Orange San Diego.

2) Price

Price is the second element of the marketing mix. The product range that Intel offers is assorted and caters for lower-end products within the market to higher-end products. Examples of this would be the different Intel Core processors that are offered, which consist of the i3, i5 and i7 series. The prices of these processors would range considerably from roughly R1000 on the base i3 processor to R5000 on the best product in the i7 series.

3) Place (Distribution)

Intel does not sell directly to resellers of their products, they sell their products through distribution channels. In order to become a reseller of Intel products, an organisation has to register and create an account with an authorized Intel distributor. This shows that Intel has set authorized dealers located across the world and that in order for a reseller, such as Dell, to purchase Intel's products for reselling purposes, Dell would have to purchase through an authorized dealer and the goods would either be delivered to Dell or Dell would pick up the products from a single centralized point.