The Nielson Comapny Case

MBA 2 - Sec B

Nielsen

A Human Resource Management Study

30-Nov-13

Presented To:

Professor F.A.Fareedy

Presented By:

Abdullah Arshad

Amna Kaleem

Faiza Jamil

Jehanzeb Tallat

Rabia Zahoor

Executive Summary

This report is the final project for Human Resource Management course for MBA in Lahore School of Economics. The purpose of this project is to explore and understand the operations and workings of Human Resource Department at Nielsen Company. This report aims to provide the current functions and operations of the company and with the analysis of the interviews of employees, we have found some problems which in our opinion are hindering the performance of the company, performance of the employees as well as discouraging them. With careful analysis and application of Human Resource Management principles, we have come up with some recommendations to improve the operations of the Human Resource Department at Nielsen Company.

Introduction of Nielsen

Nielsen is a global leader in measurement and information. Present in more than 100 countries, it provides an understanding of the consumers to help the clients make decisions: it helps to understand the retail management, provides an understanding of why, what , how and when people buy, their buying pattern, their preferences, changing trends, sales of competitor's products etc. It has achieved many innovations in measurement and analytical tools, it helps clients to cope up with the changing trends and markets, emerging technology and increasingly demanding consumer. It not only provides information but gets involves into a business partnership. For a century it is committed on providing a complete view of the consumer. Its clients are in media, consumer packaged goods, telecom and advertising.

Over the years its name has changed from AC Nielsen to The Nielsen Company and now it is called Nielsen.

Vision

'To be the face of market research world over'

Mission

'To provide the clients the most complete global understanding of what consumers watch and buy. Nielsen provides a suite of global practices and measurement solutions. Serving the media, entertainment and consumer indications'

What does the company do?

The main functions that this marketing research firm performs for its clients are as follows:

 International information and Measurement Company.

 Helps companies understand consumer behavior.

 Gathers data on what, how and when consumers buy certain products, brands, etc.

 What consumers watch?

 Gather and present TV ratings.

Globally the company operates in two main divisions of businesses;

What Consumers watch?

This generates one-third of the global revenue. This includes observing the consumers watching behavior of advertisements, programs, TV ratings, etc.

What consumers buy?

This generates two-third of the global revenue for the company. This includes gathering information about consumers, retailers, buying pattern of people, household panel data etc.

How was the company established?

 1936 Founded by Arthur.C. Nielsen when he acquired Audiometer ( radio station)

 1942 Started national radio rating service

 1950 Measured TV audience

 1953 Started Nielsen Diaries

 1980 Launched the device 'people meter'

 2008 Released 'A2/M2 3 Screen Report; that stated how trends have changed in the viewing behavior of people after the advent of mobiles.

Mergers and Acquisitions:

 1984 Taken over by Dan & Bradsheet Co.

 1996 Broke the company into Nielsen Media Research Company, changed the name to AC Nielsen.

 1999 VNU acquired Nielsen media Research

 2004 Joint venture with WPP group's AGB Group

 2008 Acquired IAG Research

 2009 Acquired the Cambridge Group Consulting Firm

 2010 Paired with McKinsey & Co to make social media consulting group

 2011 Acquired Marketing Analytics, Got listed on NY stock exchange

 2012 Acquired technology company Vizu

Its Chief Executive Officer nowadays is Mr. David L. Calhoun and its Vice Chair and Executive Vice President is Susan D. Whiting. Other than this is has hired a huge number of talented staff all over the world. However all the employees, all over the world, are managed through regional offices.

Expertise:

Nielsen enjoys expertise in various different areas:

 Forecasting and Trends:

Since today's environment is extremely capricious it it's utterly important to cope up with the changing climate for precise decision making in order to survive. Nielsen Forecasting and Trends solutions suggest the steps involved in forecasting are to draw a deep portfolio if data assets regarding all types of consumer behavior then integrate the local and global data sources to get a comprehensive view of how consumers with media and buy goods