The School of Business - Strategic Brand Management

LB5302:03 STRATEGIC BRAND MANAGEMENT

JCUS Campus, Study Period 52, 2011

LB5302:03 STRATEGIC BRAND MANAGEMENT

SUBJECT GUIDE 2011

Study Period 52, JCUS Campus

Contents

Contents 1

1. School Overview 1

2. Subject at a Glance 2

3. Subject Details 3

4. Subject Readings and Resources 3

5. Assessment Details 4

6. Grading Criteria 5

7. Student Assistance 5

8. Important Policies & Guidelines 5

9. Additional Content 7

10. Postgraduate Skills & Qualities 8

11. Lecture & Tutorial Schedule 9

1. School Overview

The School of Business is at the forefront of innovation in business and information technology education. With a focus on internationalisation, growth and innovation, the school exploits its unique regional location and expertise in courses that combine discipline-based excellence with practical application. JCU aims to empower responsible managers with practical skills underpinned by cutting edge theory. The school is one of the largest schools at JCU in terms of student numbers and offers programs at Brisbane, Cairns, Singapore and Townsville.

Graduate coursework degrees include the flagship program the Master of Business Administration (MBA), Master of Professional Accounting (MPA), Master of Economics (ME), and Master of International Tourism and Hospitality Management (MITHM). The school also includes Information Technology, offering a Master of IT (MIT and MIT Extended). Within the coursework masters suite of degrees there are opportunities for joint degree combinations.

JCU's recently 'refreshed' MBA is committed to an agenda of responsible management, in which all our activities are consistent with sustainable and ethical business practices. Across the four campuses, there are majors available in Marketing, Human Resource Management, Managerial Accounting, Dispute Resolution and International Tourism. In 2012 we will also offer a major in Creativity and Innovation.

Research degrees are also available at honours, masters, and Doctoral levels. Honours students from JCU have an outstanding record of gaining quality jobs in government and consulting circles and a number of students have won Australian Postgraduate Award scholarships and progressed into doctoral courses.

There are a number of different pathways into the postgraduate study areas, with direct entry for those already holding an undergraduate degree. For those who do not have a first degree but have relevant work experience and professional experience, the pathway to postgraduate study starts with a Graduate Certificate, progresses through the Graduate Diploma, and reaches the Masters level and above by following these indirect entry strategies.

Our staff are friendly and approachable and our degrees are designed to help you develop skills for application anywhere in the world in the dynamic business environment of the twenty-first century. A number of our staff have been recognised through independent rankings as world leaders in their field. School of Business staff have also recently won national awards for teaching excellence, and are committed to helping students achieve their career goals.

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Prepared by Janelle Rose & Charles Tee for the School of Business, James Cook University. © Copyright 2011

This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission. This subject guide was last revised on 27 June 2011.

JCU's School of Business is committed to working towards achievement of genuine and sustainable reconciliation between Aboriginal and Torres Strait Islander peoples and the wider community, as outlined in the JCU Reconciliation Statement.

2. Subject at a Glance

The following summary provides a quick reference to the most important aspects of this subject. Please ensure that you have read the entire guide in full.

Staff Contact Details

The following staff members are responsible for the preparation or delivery of this subject. Please contact the relevant staff member if you have any concerns during the study period.

Name Room Phone Email Consultations*

Subject Coordinator Dr Janelle Rose A1.237 4042 1082 Janelle.rose@jcu.edu.au

Lecturer Mr Charles Tee +65 9450 5545 Charles.tee@jcu.edu.sg

* Other consultation times by appointment only.

Class Times and Contact Details

As a guideline you should allocate 120 hours per subject. Students enrolled in LB5302 should attend the three hours of contact time set aside for each session, 36 hours of face-to-face class contact in total. Students are expected to attend all class sessions.

Time Day Room

Lectures 9am - 11am Wednesdays as scheduled

Tutorials Hourly as scheduled Wednesdays

Assessment Summary

A summary of the assessable items for LB5302 is provided in the table below. Please read through the assessment details presented later in this subject guide.

Assessment Invigilated Weight Due Date

1. Major Project & Presentation X (Presentation) 30% Wednesdays 24th August, 31st August & 7th September 2011

2. Case study (Group Assignment) 20% Wednesday, 14th September 2011

3. Final Exam x 50% To be advised

You are not required to satisfy