This Is Me

me is good.

Specific Instructions:

 The student should aim to write an essay of about 400 words (±50) on the topic.

 All answers must be typed in Times New Roman font size 12, with single spacing, and 1-

inch margins.

 Remember to fill in the following details in the cover page:

o Subject code & title

o Tutor name

o Tutorial group

o Student Name & ID number

o Title of your product/company

o Deadline for the assignment (i.e. the day of your tutorial)

 The student should choose to write about only ONE of the following (the company that

markets any of the products listed below):

o Smartphone

o Car

o Computer/laptop

o Digital camera

Hand-in Instructions

You will each be expected to individually submit a hardcopy of your assignment in class

during the tutorial for the week of 15

th

to 19

th

August, 2011. You will need to attach the

hand-in assignment cover page to your course work.

Assignment 1: Assessment Criteria

One (1) mark each will be given for identifying and describing the factors related to the

company/product as follows:

- The company's microenvironment; the demographic environment; the economic and technological

environment; the natural, political and social environment; the cultural environmentAssignment 1: Analyzing the Marketing Environment

(Cover page)

Subject code & title:

Tutor Name: Tutorial group:

Student Name & ID Number:

Title of product/company:

Deadline for the assignment: (Day), (date), (month), (year)

(Contents)

1. Choose a product from the list given. Identify and describe the micro and macro

environmental factors that affect the company that markets that product.

Hints: State the name of the company and the specific product. What are the specific

factors in the micro and macro environment that may have contributed to the

success or problems of the company/product?

2. Write out the full Harvard reference for the paper you hme is good.

Specific Instructions:

 The student should aim to write an essay of about 400 words (±50) on the topic.

 All answers must be typed in Times New Roman font size 12, with single spacing, and 1-

inch margins.

 Remember to fill in the following details in the cover page:

o Subject code & title

o Tutor name

o Tutorial group

o Student Name & ID number

o Title of your product/company

o Deadline for the assignment (i.e. the day of your tutorial)

 The student should choose to write about only ONE of the following (the company that

markets any of the products listed below):

o Smartphone

o Car

o Computer/laptop

o Digital camera

Hand-in Instructions

You will each be expected to individually submit a hardcopy of your assignment in class

during the tutorial for the week of 15

th

to 19

th

August, 2011. You will need to attach