To Propose, Plan and Present a Complete Outline of an Effective Business Plan Developed by a Young Entrepreneur to Raise Capital for a Proposed Venture.

BUSINESS PLAN

ELEGANT CRYSTAL SDN. BHD.

CONTENTS

I.0 EXECUTIVE SUMMARY

2.0 THE NATURE OF ECSB BUSINESS

2.1 Position to Date

2.2 Mission Statement

2.3 Short-term Objectives

2.4 Long-term Objectives

2.5 Key Personnel

2.6 Legal Structure

2.7 Professional Advisers

3.0 PRODUCTS AND SERVICES

3.1 How We Operate

3.2 SNSB's Unique Selling Matrix

3.3 Sales Materials and Special Offers

3.4 Retailing and Supplying

4.0 THE MARKET AND THE COMPETITION

4.1 Our Target Market

4.2 Market Positioning

4.3 Number of Clients

4.4 Response by Customers

4.5 The Competition

4.6 Competitor Price Comparison

5.0 MARKETING PLAN

5.1 Anticipated Demand

5.2 Methods of Marketing

5.3 Attracting Clients

5.4 Public Relations

6.0 OPERATIONAL PLAN

6. 1 Location of SNSB

6.2 Support for Clients

6.3 Service Plan

6.4 Methods of Distribution

6.5 Making the Sale

6.6 Job Responsibilities

6.7 Insurance

7.0 FINANCIAL FORECASTS

7.1 Profit and Loss Forecast

7.2 Explanatory Notes for Profit and Loss

7.3 Cash Flow Forecast

7.4 Explanatory Notes for Cash Flow Forecast

7.5 Balance Sheet Forecast

7.6 Explanatory Notes for Balance Sheet

8.0 FINANCIAL REQUIREMENTS

8.1 Required Finance

8.2 Risks

1. EXECUTIVE SUMMARY

Elegant Crystal Sdn Bhd's business plan is outlined in this paper. Elegant Crystal Sdn Bhd (ECSB) is involved in retailing and distributing crystals and semi-precious stones (main products). It distributes its main product via a mail order service. This mail order was launched at the end of last year to fill a niche that exists in the Malaysian marketplace for crystal and semi-precious stones. ECSB offers retail and distributorship services efficiently at half the competitors' prices, and always maintains a very high level of quality and customer satisfaction. ECSB's business operation are currently by three people: my business partner Florence Chong, my brother Amer Ibrahim and myself.

ECSB keeps its overheads to the lowest level possible. This enables us offer our customers a service that is indeed competitive and of a professional standard. Working from a shop lot that we rent and within fifteen minutes of driving from our house, ECSB orders its stocks from reliable suppliers in Guangzhou, China. This Business Plan is produced by our own self, with some advice from our friend Nabil Sanusi who is public accountant.

A study that we conducted a year ago reveals that there is a growing trend towards acquiring crystal both as ornamental pieces to keep in homes and as jewellery that women and men wear either as rings, pendants, necklaces, bracelets and brooches (products sample pictures are shown in Appendix 4a and Appendix 4b). Some people regard crystals as having properties and magnetic forces that energize and revitalize them. We are of the view that demand for crystals will increase as more people become aware of such properties.

ECSB's products are advertised mainly in the local daily papers, business journals and a direct selling catalogue that we mail to selected families, distributed families. Their name and addresses have been obtained from Rukun Tetangga register book. Customers respond to these kind of advertisements and word-of-mouth recommendations to order the types of crystals they prefer.

It is the intention of ECSB to maintain a mail order company and to be the main supplier of quality crystals for East and West Malaysia. When ECSB has established itself as a market leader and controls a large market share, we will then look to promote this business on a regional scale in the Asian region. ECSB welcomes any overseas orders (like from Brunei, Singapore, Philippines and Indonesia).

We will need an initial investment of RM150,000 to get the business established, plus daily working capital requirement of RM50,000. RM90,000 have so far been funded by ourselves, and we seek the balance of RM110,000 from our bank. This RM110,000 in the form of an overdraft or trade financing shall be guaranteed by our two Directors, Florence Chong and myself, and is repayable on demand.

In this operational year, we conservatively estimate we will receive twenty to thirty five sales a week. In the second year, we anticipate an increase in sales of between twenty five to forty sales weekly. The crystals that ECSB retails have a price range of RM50 to RM900. With these figures we expect to complete the first year of trading with a little over RM1,700,000 in annual sales.

2. NATURE OF OUR BUSINESS

2.1 Position to Date

We have done renovations to the shop lot that is also our showroom. We designed and furnished the show room with up-to-date and elegance concept. Initial stocks and samples worth RM50,000 are on display, and we expect another stock shipment of RM80,000 to arrive in 3 months' time from China. The supplier has given us a two months' credit period.

2.2 Mission Statement

ECSB was established to fill a niche