To Study and Analysis of Untapped Opportunities for the Awarness & Effectivity of online Media for Business

A

PROJECT REPORT ON

"TO STUDY AND ANALYSIS OF UNTAPPED OPPORTUNITIES FOR THE AWARNESS & EFFECTIVITY OF ONLINE MEDIA FOR BUSINESS"

BY

Braj Bhushan Dangi

UNDER THE GUIDANCE OF

INTERNAL GUIDE EXTERNAL GUIDE

Prof. Amod Markale Mr. Avinash Kumar

(DICER, Narhe) (Marketing Manager)

WITH REFERENCE TO

"A2VS TECHNOLOGIES (P) LTD."

IN PARTIAL FULFILLMENT OF REQUIREMENT FOR

THE AWARD OF THE DEGREE OF

"MASTER OF BUSINESS ADMINISTRATION"

The Director

Dyanganga Institute of Career Empowerment and Research,Narhe,

Pune-41

Certificate

This is to certify that the report entitled "To Study and Analysis of Untapped Opportunities for the Awareness & Effectivity of Online media for Business" for A2VS Technologies (P) Ltd. Bangalore submitted to Zeal Education Society's DICER, Narhe, Pune-41 for the award of the degree of "Master of Business Administration" is an independent research carried out by Braj Bhushan Dangi under my guidance and supervision.

To the best of my knowledge and belief this has not been previously submitted for the award of any degree or diploma of University of Pune or any other university.

Place: Bangalore.

Date: / / 2011

To,

The Director,

Zeal Education Society

DICER Narhe,

Pune-41.

I undersigned hereby declare that the project report entitled "To Study and Analysis of Untapped Opportunities for the Awareness & Effectivity of Online Media for Business" with special reference to "A2VS Technologies (P) Ltd. Bangalore" is a bonafied work prepared by me under the guidance of you is my original work.

The empirical findings in this report are based on data collected by me. The matter consisting in this report is not copied from any other sources. This report has not been presented anywhere else for the award of any degree, diploma or title.

I undersigned that any such copying is liable to be punished as the authorities deem it.

Place: Pune.

Date: / / 2011 Braj Bhushan Dangi

Acknowledgement

A journey starts with a single step. It is my great pleasure and proud to be able to complete and present this project report on "Awareness & Effectivity of online media" within the given span of time. The completion of this project work is an important beginning and a milestone in my professional life and the completion of the same was possible only with the inspiring and valuable guidance, co-operation and united support rendered to me by. Mr. Avinash Kumar, Manager, A2VS Technologies (P) Ltd. in Bangalore, Miss. Babita Singh and my other colleagues at A2VS Technologies (P) Ltd.. Not only did they guided me in this project, but also taught me the basic practical skills required to be a good manager. I am deeply indebted and thankful to them for their valuable support and guidance.

I would like to thank Dr. Amod Markale, Director, Zeal Education Society's DICER, for his valuable support and having faith in me as he is my project guide also. So special thanks for his time to time guidance and the valuable suggestions he has given throughout the project work. It would be unfair if I forget my friends and family members those always encouraged me to carry on my project with the great zeal and undisturbed work that helped me to concentrate on the given work to complete it within the stipulated period.

I express my sincere thanks to all of those who supported me directly or indirectly in carrying out this project.

S No Chapter No Description Page No

1 Chapter 01 Executive Summery 06-08

2 Chapter 02 Objectives & Scope 09-11

3 Chapter 03 Company Profile 12-22

4 Chapter 04 Theoretical Aspects of Online Marketing 23-31

5 Chapter 05 Market Segmentation 32-34

6 Chapter 06 Research Methodology 35-38

7 Chapter 07 Current Statistics 39-42

8 Chapter 08 Data Analysis 43-54

9 Chapter 09 Finding And Suggestions 55-60

10 Questionnaires 61-62

INDEX

Executive summary

To increase use of Internet forced organizations to enhance their operations online. Internet subscribers in India are already crossed the 52 million by June 2010 from the previous figure of 5 million (In 2000) with a rocketing growth rate of 77.77% (By