Tobaccoto Third World Countries

CASE 4-7

Making socially Responsible and ethical marketing Decisions: Selling

Tobacco to Third World Countries

1. Use the model in exhibit 1 as a guide and assess the ethical and

social responsibility implications of the situation described.

Sorry, my copy of the book is so bad that I could not read anything

from Exhibit 1.

2. Can you recommend alternative strategies or solutions to the

dilemmas confronting the tobacco companies? To governments? What is

the price of ethical behavior?

I really do not have any alternative strategies or solutions to the

dilemmas confronting the tobacco companies. As I read the case, the

suggested recommendations for multinationals that Laczniak and Naor

mention seem plausible.

Not that I care about how much tobacco companies make. A thing I would

like to mention is the "smuggling" that not only affect market shares

and damage the reputation and profitability of brand, but especially

where the low quality counterfeit products are concerned, which they

pose a serious risk on the most important, to the consumer

Everything boils down to a "right" or "wrong" like the case

mentions. Is it ethical or socially responsible for the parties

involved? Companies may argue that the smoker would consume tobacco

either from U.S. companies or from others. But in the case of

government it amazes me to find out that "Giving the U.S. Food and

Drug Administration (FDA) the authority to regulate tobacco products.

Tobacco products are virtually the only consumer products available

that are not regulated by the federal government." (http://

www.lungusa.org). Can a government like China suppress the huge

revenues from the China National Tobacco Company, when it represents

the government's biggest source of funding and also a major import

commodity? I