Toshiba Case Study

IE166 – A1                                                                           September 7, 2016

Case no. 2: Toshiba Case Study

Group No. 4

BAEZ, Francis Lord Danielle D.

CABUGNAO, Ian Louie M.

LEYBA, Kenn Redric P.

REYES, Justine B.  

1. COMPANY HIGHLIGHTS

Company Profile

Toshiba Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, household appliances, medical equipment, office equipment, lighting and logistics.

Toshiba was founded in 1938 as Tokyo Shibaura Electric K.K. through the merger of Shibaura Seisaku-sho (founded in 1875) and Tokyo Denki (founded in 1890). The company name was officially changed to Toshiba Corporation in 1978. Toshiba made a large number of corporate acquisitions during its history, including of Semp in 1977, of Westinghouse Electric LLC, a nuclear energy company in 2006, of Landis+Gyr in 2011, and of IBM's point-of-sale business in 2012.

Toshiba is organized into four business groupings: the Digital Products Group, the Electronic Devices Group, the Home Appliances Group and the Social Infrastructure Group. It is listed on the Tokyo Stock Exchange, where it is a constituent of the Nikkei 225 and TOPIX indices, the Osaka Securities Exchange and the Nagoya Stock Exchange. Toshiba is the seventh largest semiconductor maker in the world by revenue.

Toshiba’s Business Model[pic 1]

Nature of Operations

Toshiba is organized into four main business groupings: the Digital Products Group, the Electronic Devices Group, the Home Appliances Group and the Social Infrastructure Group. Toshiba offers a wide range of products and services, including air conditioners, consumer electronics (including televisions and DVD and Blu-ray players),] control systems (including air-traffic control systems, railway systems, security systems and traffic control systems), electronic point of sale equipment, elevators and escalators, home appliances (including refrigerators and washing machines), IT services, lighting, materials and electronic components, medical equipment (including CT and MRI scanners, ultrasound equipment and X-ray equipment), office equipment, business telecommunication equipment personal computers, semiconductors, power systems (including electricity turbines, fuel cells and nuclear reactors) power transmission and distribution systems, and TFT displays.

Target Market

• SEGMENT - Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc
• TARGET GROUP - Social infrastructure companies, Home Appliances market, Healthcare equipment vendors

Competition

        Toshiba has as a conglomerate company have a wide range of competitor, the following are their competitors: Hewlett-Packard Company; Sony Corporation; International Business Machines Corporation; Hitachi, Ltd.; Fujitsu Limited; Compaq Computer Corporation; Mitsubishi Electric Corporation; NEC Corporation; Matsushita Electric Corporation; Dell Computer Corporation; Samsung Group; Gateway, Inc.; Sun Microsystems, Inc.; Sharp Corporation; SANYO Electric Co., Ltd.; Pioneer Corporation; Daewoo Group; Intel Corporation; Lucent Technologies Inc.; Nokia Corporation; Telefonaktiebolaget LM Ericsson; Koninklijke Philips Electronics N.V.; General Electric Company.

1. SITUATION ANALYSIS

Industry Definition

CONSUMER ELECTRONICS

Consumer electronics or home electronics are electronic or digital equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment (flat screen TVs, DVD players, DVD movies, iPods, video games, remote control cars, etc.), communications (telephones, cell phones, e-mail-capable laptops, etc.) and home-office activities (e.g., desktop computers, printers, paper shredders, etc.). In British English they are often called brown goods by producers and sellers, to distinguish them from "white goods" such as washing machines and refrigerators.[1][n 1] In the 2010s, this distinction is not always present in large big box consumer electronics stores, such as Best Buy, which sell both entertainment, communications and home office devices and kitchen appliances such as refrigerators. Consumer electronics stores differ from professional audio stores in that the former sells consumer-grade electronics for private use, whereas the latter sells professional-grade electronics designed for use by audio engineers and audio technicians.