Tourism Industry in India

This report also presents and evaluates via an econometric model the direct, indirect

and induced impacts of India's international aviation arrangements on the market for air

travel to and from India. Specifically, the consulting team has modelled the competitive

effects of incremental seat capacity on prices, employment and net tourism. Finally it

examines the issues surrounding the proposed liberalisation of India's policy for civil

aviation, and provides a suggested policy needs a proper integrated branding strategy rather than numerous isolated

efforts. It is also imperative to get to the root of many issues such as infrastructure, maintaining heritage

sites etc. while we are moving ahead aggressively with branding. Implementing best international practices

in tourism development is one of the important tasks that should be lom industry. By doing this, a nation brings the maximum benefit to its people by giving them dignity,

and by creating jobs and wealth.

Research Problem

While the tourism sector pats itself on its back with facts and figures that seem to be growing each passing

year, but the fact is that in the year 2006, India represented a paltry 0.52 % of the world tourism market

share. So India still lags behind in tourism scenario.

Research Methodology

Secondary data was accumulated through various sources like internet, reference materials, newspapers,

magazines etc.

Major Findings India has already started 'Incredible India' campaign which is running successfully & reaping good

rewards. But India's counterparts in south-east Asia already have the early mover advantage. So what are

the factors that are to be looked into more closely while India enters the second phase of its tourism

branding? It is important in this phase to build onto already running campaign. The challenges that lie

ahead are plentiful and there needs a proper integrated branding strategy rather than numerous isolated

efforts. It is also imperative to get to the root of many issues such as infrastructure, maintaining heritage

sites etc. while we are moving ahead aggressively