Toyota Company Case Study

Toyota Company is one of the major car manufacturing companies in the world. It

has over the decades developed unique capabilities in supply chain management,

manufacturing, product engineering, quality control as well as sales and

marketing. Recently the corporation has experienced quality control difficulty

with their vehicles which put them on the media spot. Between 1999 and 2010, at

least 2,262 of its cars sold in the United States experienced problems of rapid

acceleration resulting in at least 815 accidents and an estimated 102 deaths

(Cusumano, 2011).

The mission of Toyota is to Make Better Cars and Contribute to Society (Annual

Report, 2009). With such kind of terrible exposure in the media one would wonder

whether Toyota's mission effectively guides the corporation's actions. This

lesson seeks to find out whether it does by studying whether Toyota's mission is

associated with the needs of their stakeholders.

Toyota wants to be a business that views things from the customer's point of view

and bring in competitive model cars to meet customers' requirements in a timely

manner while at the same time contributing for the entire good in the society and

its stakeholders. It also wants to be a corporation that is not just labeled

increased market share or sales volume, but one that has a strong presence

defined by a distinct identity.

Investors in Toyota are people who have a stake in the business either directly

or indirectly. They are persons vigorously mixed up in the company and whose

interest within the company may affect the performance of the company positively

or negatively (Virk, 2010). The wants and goals of the investors are to make the

most of the returns of their investments in the company and adding value to the

corporation. They also need precise disclosure of business information in a

complete and timely manner, so as to be conscious of any risks or benefits of

escalating their investments in the company. The wants and goals of the consumers

on the other hand are to have high quality products that are better able to

please their needs and wants. Consumers also expect to be given safe, high

quality and efficient products from Toyota that will be able to make their

journey life exciting and will be able to mke them happy to need a vehicle.

Toyota's mission and visions is consumer and market oriented meant