Toyota Prius Introduction

Toyota Motor Corporations is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide. Toyota is the world's largest automobile manufacturer by sales and production.

Toyota Motor Manufacturing Canada (TMMC) owns and operates 3 automotive assembly plants in Southern Ontario. A Toyota Corolla/Matrix plant and a Lexus plant are located in Cambridge, Ontario. Another Toyota RAV4 plant is located in nearby Woodstock, Ontario.

Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society.

Toyota Prius, Canada`s most fuel efficient hybrid car. Combined city/highway rating of 3.4/4.0L/100 Km. 3rd Generation Hybrid Synergy Drive, Prius is the only Hybrid on the road to boast a third generation system. Cleaner, efficient, powerful, and proven, the 2011 Prius also stands as a symbol of Toyota's commitment to sustainable mobility.

Environmentally friendly. Fuel efficient to the last drop. And designed with power and performance in mind. Toyota's latest generation hybrid vehicles offer the most desirable features of both a gasoline engine and an electric motor system. They don't just raise the bar... they carry it to heights few thought possible. The ever-expanding Toyota hybrid fleet: allowing us all to breathe more easily.

Mission Statement

People all over the world recognize Toyota as the premium brand within the automobile industry. Beyond the quality that consumers have come to expect of Toyota, undoubtedly, Toyota is also perceived as the global leader in bringing a more intelligent relationship between the environment and the automobile. Our mission is to deliver the consumer, the level of service that mirrors the quality and characteristics of our brand.