Use of Gamification by Deloitte and Its Impact on Other Leading Brands

MUKESH PATEL SCHOOL OF TECHNOLOGY MANAGEMENT AND

ENGINEERING

SVKM’S NMIMS

Gamification Theory Used by Deloitte and Its impact on other Leading Brands

A Research Project submitted in partial fulfilment

Of the requirements for the degree of

MBA (Tech)

By

Abhinav Agarwal (J052)

Samyak Jain (J065)

Sushant Kumar (J066)

Under Supervision

Of

(Prof. Prerana Parekh)

Year of Graduation: 2017

ACKNOWLEDGEMENT

The research opportunity I had with MUKESH PATEL SCHOOL OF

TECHNOLOGY MANAGEMENT ANDENGINEERING, was a great chance for

learning and professional development. Therefore, I consider myself as a very lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to the Prof. Prerana Parekh, who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my project. For taking part in useful decision & giving necessary advices and guidance and arranged all facilities to make life easier. I choose this moment to acknowledge his/her contribution gratefully.

I perceive as this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way, and I will continue to work on their improvement, in order to attain desired career objectives.

Hope to continue cooperation with you in the future.

Sincerely,

Abhinav Agarwal – J052

Samyak Jain – J065

Sushant Kumar – J066

Date: 14th March, 2016

CERTIFICATE

This is to certify that the project entitled, “Gamification Theory Used by Deloitte and Its impact on other Leading Brands " submitted by "(Abhinav Agarwal , Samyak Jain, Sushant Kumar" in partial fulfilment of the requirements for the award of "MBA (TECH)" in "EXTC and Marketing” at "Mukesh Patel School of Technology and Management" is an authentic work carried out by him under my supervision and guidance.

To the best of my knowledge, the matter embodied in the project has not been submitted to any other University / Institute for the award of any Degree or Diploma.

Date: 14th March, 2016

Prof. Prerana Parekh

(Project Mentor)

DECLARATION

I hereby declare that the research project titled, “Gamification Theory Used by Deloitte and Its impact on other Leading Brands“, submitted by me is based on original work carried out by me. I certify that it has not been submitted anywhere else. I further declare that Mukesh Patel School of Technology Management and Engineering NMIMS (deemed-to-be-university) will have the copyright on the project report submitted by me to the college (MPSTME)

Thanking You

Abhinav Agarwal – J052

Samyak Jain – J065

Sushant Kumar – J066

TABLE OF CONTENTS

ACKNOWLEDGEMENT ......................................................................................................... 2

CERTIFICATE .......................................................................................................................... 3

DECLARATION ....................................................................................................................... 4

LIST OF FIGURES ................................................................................................................... 7

LIST OF TABLES ..................................................................................................................... 8

ABSTRACT............................................................................................................................... 9

INTRODUCTION ................................................................................................................... 10

DEFINING GAMIFICATION ............................................................................................ 10

IMPORTANCE....................................................................................................................