Value Alignment Disney

Value Alignment Disney

Team A

University of Phoenix

June 12, 2012

Deborah Hartley

Value Alignment Disney

Every organization's failure or success depends on the values it employs towards doing business. If a company's employees believe and share the values of the company's vision, mission and company goals it is very likely that the company will succeed. If on the other hand these values and the values of the employees cannot be aligned with each other, the company will most likely fail.

The Disney Corporation was founded in 1923, although in that time it became known as Disney Brother Studios. According to "The Walt Disney Company" (n.d.), " Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies -- this date is considered the start of the Disney Company first known as The Disney Brothers Studio." (Disney History). Disney is a name that is recognized worldwide and is famous for many reasons but specially for creating Mickey Mouse. Disney did not become a household name through sheer luck. It is a company that hired the right people, trained them the right way, created a fun environment to work in and followed a set of values that have lasted decades and are still successful today.

Disney is a company with very high standards and values. Although their values have been the same since its creation, the introduction of the latest in technology and constant innovation have helped Disney broadened its business horizons. Even though it began as a cartoon studio, Disney now operates in television networks, amusement parks, family resorts and still in studio entertainment. If we look at the way that Disney does business we can see why they have been so successful worldwide. Their financial goals have always brought benefits to their shareholders as well as maximized profits for them. Kenny (2012), " Fiscal 2011 was a year of great accomplishment for The Walt Disney Company, marked by creativity and innovation across our businesses globally, record financial results and numerous important steps to position the Company for the future." (Some Choice Quotes From The 2011 Disney Annual Report). Disney as a company is always looking to improve business through creativity and innovation. They achieve this by providing extensive training to their employees who are better known as cast members, the company's organizational culture is based on keeping the magic of Disney alive, through every person, every shop, every movie and every product. Lim (2012), " The leaders would die, products would become obsolete, markets would change, new technologies could emerge, and management fads may come and go, but the core ideology