Value Chain

Aberilla, Jufiel

Ayson, Shayne Anne

Oca, Cherry Feb L.

COSMETICS INDUSTRY

VALUE PROPOSITION

We devote in delivering a 5 in 1 benefit cosmetics formulated with 90% natural ingredients and minerals that provides a 24/7 soothed, nourished, sunscreen protected (SPF 40) skin that also minimized pores and whitens skin for a youthful radiant skin.

PROFIT PROPOSITION

• Good social media linkages
• Minimize labor production and capitalize with overhead
• Establish e-commerce dealing site

UNIQUE-SELLING PROPOSITION

• Strict compliance of necessary standards for production and commercial use
• High investment on packaging and design
• Finest natural ingredients for cosmetics from primary producers

VALUE CHAIN

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Information needs for the following activities:

Inbound Logistics

• Feasible natural ingredients to use
• FDA and DOH regulations regarding the ingredients to be used of cosmetics
• Prospect suppliers of raw materials and machineries
• Suppliers and their location relative to location of factories to facilitate efficient and low-cost transportation of raw materials

Manufacturing

• FDA regulations regarding the production of cosmetics
• Safety measures to be observed within the factory
• Extent and concentration of product line and specialization
• Product and service design, product differentiation and packaging

Outbound Logistics

• Feasible target market
• Distribution strategy: centralized or decentralized distribution
• Location of warehouses and distribution outlets relative to target market

Sales and Marketing

• Prices of competitors
• Target market and its buying behavior
• Competitive advantage and unique product characteristics
• Effective advertising and promotion techniques

Services

• Customer needs and preferences
• Feedback and suggestions channel for customers
• Feasible add-on services to offer for every cosmetics

Firm Infrastructure

• Machineries and workers needed
• VMGO statement
• Applicable business and organizational structure
• Appropriate facility layout

Human Resource Management

• Internal rules and regulations

• Effective reward and reinforcement system
• Job descriptions and specifications
• Scheduling of seminars, trainings and workshop

Technology Development

• Innovations and breakthroughs in the cosmetics industry
• Feasibility research of incorporating natural ingredients on make-up products
• Applicable information system and network topography
• Monitoring and safeguarding methods on assets susceptible to fraud

Procurement

• Prospects resellers