Veco Company

Johannsen Steel's Mission

The company's mission statement should reflect the organization's purpose for existence, what it provides society, and should provide focus on concepts that it can work on. Before the 1960; a good mission for the company should mention the primary strength of the company:

* high quality products

* in-house design/construction of equipment

* and innovative R&D team.

Since the company later abandoned both the in-house design/construction of equipment, and downsizing of the R&D size; I propose the current JSC mission to focus on:

* high quality/ high margin products

* the engineering efficiency.

I suggest the JSC mission to be:

"Our mission is to provide the society with superior high-quality high-margin products through precise engineering and processing that achieve a competitive advantage for both the customer and the JSC in the US market."

b) The production function mission:

I propose the production function mission to focus on:

* high quality products

* efficient use ofresources (cost)

* on-time production and delivery.

I suggest the production function mission to be:

"To enhance the reputable capability of JSC to manufacture high-quality products by providing well-designed processes and systems and to keep JSC as an industry leader through maintaining efficiency in engineering, cost, and delivery"

2. What does an analysis of external threats, opportunities, and internal strengths and weaknesses suggest?

The competitive environment changed substantially after the 1960:

a) External threats:

A set of threats began to occur starting from 1960

i. New competitors:

The Japanese entered the US market following the steel shortage caused by a 14-weeks strike. This drove prices of steel products down.

ii. Productivity-focused economy:

The general emphasis on productivity also resulted in lower prices.

iii. Technological advancement in wire-drawing machinery:

The advantage of in-house design and construction of JSC's equipment is no longer...