Vicky

Pestel Analysis

POLITICAL FACTORS

 Open Sky Policy

 India‟s Political environment-Tension with Pakistan, Government‟s inability to control issues(Riots etc.)

 September 11-huge drop in air traffic due to safety and security concerns

 Trade relations with other countries have to be good

ECONOMIC FACTORS

 High operations cost due to huge demand which resulted in laying off employees at the time of recession.

 There has been huge contribution to the Indian Economy

 Rising cost of fuel

 There has been huge investment in the aviation sector

SOCIAL FACTORS

 People from varied groups have to be catered

 Destination, kinds of foods served have to be chosen carefully

 Development of cities leads to better services and airports

 Employment opportunities

 Safety regulations

TECHNOLOGICAL FACTORS

 Use of internet-online ticket booking,updated flight information and handling of customers

 Restrucutring the existing airports to world class appeal.

 The growth of e-commerce and e-ticketing

 The status symbol attached to a plane travel

 Satellite base navigation system

 Modernisation and privatization of the airports

 Developing green field airports with private sector. For example-In Bangalore, "Airport Corporation Limited".

ENVIRONMENT FACTORS

 The increase in global warming

 The sudden and unexpected behavior of the atmosphere and the dependency on weather

 Shortage of the infrastructural capacity

 Tourism Saturation

LEGAL