Warid Paper

this is warid paper it will surely help youu7. Warid should develop emotional associations of enjoyment and excitement. Ufone and Telenor are producing most enthralling advertising and have the largest share of young subscriber. Warid should strive to produce enjoyable and exciting advertisements.

8. Warid is found to be weak in off net calling rates; Warid should strive to make its off net calling rates reasonable. It is one of the big hindrances Warid is facing in making its packages impressive.

9. User has shown satisfaction with Warid sms rates. Warid should strive to maintain its standing and should try to exploit it.

10. Glows advertising came out to be extremely ineffective. Warid should try to improve it and make it enjoyable and exciting. Warid can use Glow to provide most promising future to attract young subscribers. Glow also has the greatest potential to be advertised well

1. Although Warid is offering best quality but only users are aware of this. Warid should declare its network quality publicly. It should use PTA and other sources endorsements to make its quality standards credible among subscribers. Warid should strive to make its quality its point of difference.

2. Ufone users are most disgruntled by its quality. Warid should strive to grab the declining market share of Ufone by exploiting its weakness.

3. Warid is not offering good packages. Especially youth has shown dissatisfaction with offerings of Warid. Although Warid is offering reasonable on net calling and sms rates. But still youth is not fully entertained with packages offered by Warid. Warid has loose grip over this pakages competition. They should attract more users through latest packages that should also changes time to time as per public demand.

4. Warid should strive to gain young user insights and should try to exploit it through advertising and attractive packages.

5. No network has yet tried to promote its customer service. Subscribers also can't differentiate between customer services. This can be caught as an opportunity for a Warid. They reshape themselves as the best 'customer service provider' , as this corner is less known , people will easily get attraction towards it.

6. Warid has not developed emotional associations through its advertising. This shows clear failure of its advertising. Neither any positive nor a single negative emotion is associated with Warid. This is also good news and an empty path for Warid to conquer; it can strive to develop emotional association with users