Web Evaluation

Web Evaluation:

Website evaluation involves information collection regarding how a website is being used and functioned. It consists analyzing of quantitative and qualitative approach (welled known as web analytics). It is effective to discuss using accuracy, authority, objectivity, coverage and contents (AAOCC).

User focused performance data is collected through market research, user surveys and usability testing to test qualitative website performance such as levels of customer satisfaction. Analysis of website reporting performance data helps ascertain the success of an online service in meeting its objectives and business goals

Technically focused performance data collected through web analytics helps measure quantitative website performance such as adherence to standards, technical performance and cost effectiveness.

Nowadays, all the things become convenient, cause of we come into the network epoch. We can do online booking, bank transform and also shopping on the internet, which make our life become faster, richness and convenient.

Cause of the technology growth, the new technology can produce an essential contribution to tourism development. The internet is revolutionizing the distribution of tourism information and sales. For tourism business, the internet offers the potential to make information and booking facilities available to large numbers of tourists at relatively low costs. E-tourism helps tourists to get the information become easier and convenience.

In this module, we choose Holiday Inn Singapore as our particular website to evaluate. The Hong Kong Ocean Park website typically represents the congener with the representative characters. As a touristy website, it provides the unique characters of the theme park to readers; it provides what are the typical and grateful scenes in the theme park catered for visitors. Provides a platform to enhance and facility customer service in term of direct attend to customer request and queries.

Flash video leaves a picturesque impression to people who visit this website. And the multi- language makes it user-friendly to visitor from deferent countries.