Youesh Ltd Restaurant Business Plan

Business Plan

[pic 1]

-BUSA 2205 Entrepreneurial Management-

Kim Chan – A00717000

Niklas Lefevre – A00983490

Trystan King – A00901332

British Columbia Institute of Technology

School of Business

Table of Content

1.        Business Overview        4

1.1. Overview        4

1.2. Legal Structure        4

2.        The Market        4

2.1. Target Market        4

2.2. Customer profile        5

2.3. Market Trends        5

2.4 The Competition        5

2.5. Competitive Advantage of YOUESHLTD.        6

3.        

3.1. Product range        7

3.2. Pricing policy        8

3.4. Promotion strategy        8

3.5. Customer service strategy        9

3.6. Suppliers        10

4.        Operating Plan        10

4.1. Location        10

4.2 Research and Development        10

4.3 Lease Agreement        11

4.4 Equipment        11

4.5 Technology        12

4.6 Environmental        12

5.        Human Resources Plan        12

5.1 Key employees        12

5.2 Business Hours and Shifts        13

5.3 Organizational Chart        14

5.4 Job Roles and Descriptions        15

5.5 Human Resource Remuneration, Benefits and Policies        17

5.6 Grievance procedure        19

5.7 Hiring Plan        19

5.8 Training and Development        20

6.        Legal        21

6.1 Floor plan        22

6.2 Kitchen Plan        23

6.3 Menu Plan        24

6.4 Food Safety plan        25

6.5 Sanitization plan        27

6.6 Permits        29

7.        Financial Plan        30

7.1 Income Statement        30

7.2 Cash Flow Projection        31

7.3 Balance Sheet        33

7.4 Net Worth        34

7.5 Personal Cash Flow – Trystan King        35

7.6 Personal Cash Flow – Niklas Lefevre        36

7.7 Personal Status – Kim Chan        37

7.8 Break Even Analysis        38

7.9 Revenue Model        39

8.        Action Plan        40

9.        Executive Summary        41

10.        Appendix        41

11.        List of References        41

Internet        41

1. Business Overview[pic 2]

1.1. Overview

Youesh is a limited service restaurant with a focus on healthy, quick food choices for British Columbians. Located in the heart of fast growing downtown Langley, Youesh caters to the gap in healthy food options where food is quick, healthy, tastes good and served by a company that is focused on sustainability and the environment. Catering to a growing number of active people with healthier lifestyles Youesh serves food that is local, free of hormones, preservatives, steroids and non-GMO whenever possible. Local produce is sourced to reduce its carbon footprint and imperfect produce is used for increased sustainability and reduce the amount of food waste in the community. Trends in the industry show people between the ages of 30 to 55 years who enjoy western culture food see the benefit of paying more to maintain a healthy lifestyle.

1.2. Legal Structure

Youesh is Limited Liability Corporation. Shareholders are Niklas Lefevre, Trystan King and Kim Chan. The shareholders are well educated with experience in the industry. The Business plan will reflect their knowledge and show the viability of this business in the restaurant industry.

1. The Market

2.1. Target Market [pic 3]

YOUESHLTD. will offer breakfast options, healthy burgers, snacks, and drinks. Its target market is the fast food market, but more specifically, fast food which offers healthy alternatives. The fast food market is a mass market. Canadian people spend about $23 billion on fast food items with 4.3 billion visits in fast food restaurant each year^[1] which means that every Canadian eats, on average, every third day in such a restaurant.  In addition, it is a growing market, as young people like to consume fast food items while older parts of the population prefer to create their own meals^[2]. For that reason, fast food businesses recorded an increase in sales of 4% in 2014^[3]. Furthermore, the fast food market is a B2C market (business to customer). This is important to point out because customers´ buying decisions are usually more influenced by emotions than in the B2B (business to business) area which is relevant for the marketing aspects. This applies largely in the fast food industry as the value of a fast food item is individually worth less as there is a great supply of various items. Youesh will target the healthy fast food market segment, which, for now, is being limited to the region of Vancouver,  British Columbia. The greater Vancouver area itself has a population of approximately 2.5 million inhabitants with an average expenditures for food estimated at $7,700 per year^[4], per month. All in all, the market potential for this region with its ca. 900,000 households^[5] is almost $7 billion.