Zalda Chattel Fs Study

Chapter 1

THE PROBLEM AND ITS SETTING

Introduction

Most of the students nowadays are renting dormitories during their college years because their homes are far from the school. Having enough space for their personal belongings is one of the problems students face for they have to share a room with other dorm mates. Furthermore, several businesses are renting rooms or buildings for their workers and organizing important documents and other office supplies is a dilemma for most office workers.

Organization is the key to knowing where everything is, and locating important papers. However, it would be a problem especially when working in a place with limited space that can cause stress to an individual. Having a bookshelf that does not occupy a large space can help in organizing things in an office or room.

The proponents were able to realize the significance of bookshelves and further conducted a study to develop a spacious and innovative product and at the same time provide a solution on how to maximize the use of a small space in offices by organizing office supplies. Bookshelf is one of the most basic pieces of furniture in any room, and also one of the most important. The right bookshelf is equal parts storage, interior design, personal history and convenience. Every bookshelf tells a story, but only because of the objects it displays. The look of the bookshelf, the materials, the shape, and the location all combine to give everyone a unique feel. Because every work place is different, and every room is its own design challenge, every owner has their own ideas about what would work in any given space (Chowdhury, 2014).

The general objectives of the study are to be able to start a manufacturing bookshelf business, to provide the customers good quality product, to annually expand and improve the business, to help innovate new ideas through this study for advocating solutions to problems with organizing things and wise use of space in an environment, and to create product that is feasible and earn profit from the proposed project.

This study was conducted summer of SY 2015-2016.

General Background of the Project:

Name of the Business : Bonita de Muebles

Name of Product : Zalda Chattel

Name of Owner : Gerald Greg H. Maderal

Business Address : Kiwalan, Iligan City

Contact Number/s : +639274278117

geraldinehehe@yahoo.com

Form of Business : Sole Proprietorship

Nature of Business : Manufacturing and Distribution

Brief Description of the Business

Bonita de Muebles manufacturing business has two display centers, one at the residence of Mr. Gerald Maderal at Kiwalan ,Iligan City and the other one is in the Go 100 Shoppe of St.Michael’s College ,Quezon Avenue Iligan City. The business will give its customers satisfaction by providing them great style of bookshelf through product quality.

The company name is Bonita de Muebles which is in the form of sole proprietorship. It is owned by Mr. Gerald Greg H. Maderal. The company’s headquarter is at Kiwalan, Iligan City. The business operation will start by the month of June 2015. Bonita de Muebles creates a small bookshelf that is made of ply board with varnish and intends to attract customers because of its functionality and spacious design. The owner thought of designing a bookshelf that could be used by students and office workers at home and in the office without consuming a big space because it can be placed on top of tables or desks. It is the sole purpose of the business to provide the needs and wants of the consumers especially nowadays where most offices have limited spaces.

Theoretical Framework

Often known as the stage gate process, this 8 stage framework was developed by Robert G. Cooper after extensive research product success and failure. Since product developments often include big or small teams and may require substantial investment, following a structured and formal process may help maximize the probability of a successful product and mitigate the risk of failure (Martin, 2014).

Figure 1. New Product Development Process

Stage 1 Idea Generation. The idea of starting a business with bookshelf as the product was generated because one of the proponents, Gerald Greg H. Maderal is having a problem organizing his things such as school and even office supplies. He had observed that organizing personal things such as books, papers and other school and office supplies is one of the problems that most people is encountering everyday of their lives. He thought of coming up with a bookshelf that will not occupy a big space and will be able to organize office supplies. This was how the idea started. Moreover, to make the product unique and environment friendly the proponents thought of using cheap but durable materials with a unique and spacious design that would fit various type of area in a workplace.

Stage 2 Idea Screening. The researchers evaluated the ideas or concepts of the product and assess its suitability purposes. He had observed that organizing personal things such as books, papers and other school and office supplies is one of the problems that most people is encountering everyday of their lives. He thought of coming up with a bookshelf that will not occupy a big space and will be able to organize office supplies. This was how the idea started. Moreover, to make the product unique and environment friendly the proponents thought of using cheap but durable materials with a unique and spacious design that would fit various type of area in a workplace.

Stage 3 Concept Development and Testing. The researchers took measures to check the quality, performance, or functionality of the Zalda Chattel product before putting it into widespread use.

Stage