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Last update: January 6, 2018
  • Case Analysis of Dr Narendran's Dilemma

    Case Analysis of Dr Narendran's Dilemma

    EXECUTIVE SUMMARY The three basic objectives of Indian Medical College (IMC) are imparting, promoting and developing of the siddha medical system. Dr. Ramkumar puts forward the proposal for protection of IP rights for herbo-mineral Siddha medicine for coronary atherosclerosis to Dr. Narendran, Director of IMC. This formulation reduces uses of commercial stents considerably and is also cost-effective. IMC has been conducting researches in various fields but has never faced a situation where in they have

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: July 3, 2017 Essay by shane9799
  • “h.J. Heinz Company: The Administration of Policy” Case Analysis Summary

    “h.J. Heinz Company: The Administration of Policy” Case Analysis Summary

    Kyle Percival 6/13/2017 MBA 676 Dr. Todd Thomas “H.J. Heinz Company: The Administration of Policy” Case Analysis Summary 1. Problem / Key Issues 1. What is the main problem? How can James Cunningham, President and CEO of Heinz, implement change to encourage ethical and legal financial reporting along with production processes for the company? 1. What are the key issues that must be analyzed in order to solve the main problem? 1. What internal audit

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    Essay Length: 1,463 Words / 6 Pages
    Submitted: July 11, 2017 Essay by perci1km
  • Whirlpool Case Analysis

    Whirlpool Case Analysis

    Whirlpool Case analysis Question 1: From the case, we can notice that Whirlpool is a one of the great home appliance makers in US. The company has established manufacturing centers to produce units in 13 countries and sells them in 170 countries all around the world. Whirlpool generates 60% of its sales from North America, 25% from Europe, 15% from Latin America & just 2% from Asia. The nature of international business environment of Whirlpool

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    Essay Length: 949 Words / 4 Pages
    Submitted: September 12, 2017 Essay by Duy Bao
  • Pearlvision Case Analysis

    Pearlvision Case Analysis

    Pearle Vision Case Analysis Course: MKTG_ 5604 By: Nagaraj Yerram Overview Pearl Vison was founded in 1961, by Dr. Stanley Pearle, whose novel business model combined optometry care with eyewear sales, allowing customers to receive an eye exam and buy glasses in one place. Become the world’s largest optical retailer, and continued to be the leader till 1994, when it was overtaken by rival LensCrafters. Since then Pearle Vison never fully rebounded for various factors.

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: September 22, 2017 Essay by nyerram
  • Colonial Home Case Analysis

    Colonial Home Case Analysis

    Colonial Homes 1. Problem Definition The president of Colonial Homes, Noel Desautels is struggling with setting up the new price list to its dealers due to the unexpected and insisted huge price increase (8%) across-the-board from their only supplier – Davey Lumber. Besides dealing with the price issue with the dealers, Noel needs to make up his mind and decide whether or not it would be more feasible for the company to switch to a

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: October 13, 2017 Essay by Christy Cao
  • Reverse Case Analysis

    Reverse Case Analysis

    Mind and machines, the tendency of these new machines is to replace human judgement on all levels. Machines are generally more accurate than humans. Machines solve problems and complete non-routine tasks. Machines are rapidly increasing and expanding capabilities and before we know will take over many human tasks. Eatsa is a fast food restaurant chain that is based in San Francisco. Eatsa sells a selection of vegetarian dishes with the main ingredient of quinoa and

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    Essay Length: 597 Words / 3 Pages
    Submitted: October 17, 2017 Essay by natb13
  • Ikea's Global Sourcing Challenge Case Analysis

    Ikea's Global Sourcing Challenge Case Analysis

    Case Analysis 1: IKEA’s Global Sourcing Challenge 1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? Barner should decline the invitation and not take part in the live discussion of their program. The idea of being able to plea their case to the public and educate all on their efforts to fight child labor is not all that terrible.

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    Essay Length: 985 Words / 4 Pages
    Submitted: November 3, 2017 Essay by jasmin flores
  • Mountain Man Brewing Company Case Analysis First Draft

    Mountain Man Brewing Company Case Analysis First Draft

    Contents Contents 1 Executive Summary 1 Problem Statement 3 Recommendations 7 Rationale/Analysis/Justification/Arguments 7 Conclusion 21 Appendix 22 Executive Summary (1-page) Describe Goals, Impediments and Solutions. If we use the Mountain Man brand with the Light product, this should be a recognizable product. You will have the same distributors, route drivers, come on the same delivery cycle, and 50% of the market is already drinking light beer so this is not a revolutionary product. Keep in

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    Essay Length: 6,133 Words / 25 Pages
    Submitted: November 27, 2017 Essay by Nathanael Hall
  • Walmart Case Analysis

    Walmart Case Analysis

    1. What are the sources of Wal-Mart’s competitive advantage in retailing? In order to achieve a competitive advantage in retailing, Walmart used a combination of technology, competitive benchmarking and operational efficiency to lower cost structures. They also created a culture where the workforce was empowered to make decisions at a store level to optimize operations to meet local market conditions. Walmart had the lowest operating expense as a percentage of sales at 18% as opposed

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    Essay Length: 1,391 Words / 6 Pages
    Submitted: November 29, 2017 Essay by ladoo007
  • Case Analysis

    Case Analysis

    MARKETING MANAGEMENT PRM 38 (2017-19) TERM-II VANRAJ MINI TRACTORS: IS SMALL BEAUTIFUL? Submitted to: Submitted by: Prof. Pratik Modi Sarat Paruvada (p38166) Shashank Verma (p38170) ShubhamRathi (p38171) Siddharth Gupta (p38172) Surendran K (p38173) Vyom Joshi (p38176) 1. PROBLEM STATEMENT Which particular market segment should be targeted by M/s Pramal Farmatics? 2. ANALYSIS Based on the case, we are trying to analyse the usability of Vanaraj mini tractors and its comparative advantages over the current big

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    Essay Length: 519 Words / 3 Pages
    Submitted: December 5, 2017 Essay by RSHUBHAM94
  • Faurecia Case Analysis

    Faurecia Case Analysis

    Faurecia Faurecia Case Analysis Table of Contents Assumptions & Scope 3 Major Issues 3 Objectives 3 Analysis, Recommendations & Plan of Action 4 Network Design Analysis 4 Network Design Recommendations & Plan of Action 4 Voice of the Customer Analysis 5 Voice of the Customer Recommendations & Plan of Action 5 References 7 In 1998, a merger resulted in the creation and incorporation of Faurecia; its business activity segments include: “automotive seating, vehicle interior, exhaust

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    Essay Length: 1,298 Words / 6 Pages
    Submitted: December 17, 2017 Essay by henry65
  • Eileen Fisher Case Analysis

    Eileen Fisher Case Analysis

    Final Individual Project Marketing Plan for: Eileen Fisher Written by: Tonika Dorsey MKTG 605 December 19, 2017 ________________ Table of Contents Executive Summary 3 Company Description/Corporate Philosophy 5 Strategic Focus and Plan 6 Mission/Goals 6 Market Analysis 8 Situation Analysis 8 Competitive Analysis 9 Company Analysis 10 Customer Analysis 11 SWOT Analysis 12 SWOT Analysis Summary 13 Market-Product Focus 13 Marketing and Product Objectives 13 Target Market 14 Marketing Program 14 Product Differentiation 14 Promotion

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    Essay Length: 5,682 Words / 23 Pages
    Submitted: December 18, 2017 Essay by Tonikadorsey001
  • Pokemon Go Case Analysis

    Pokemon Go Case Analysis

    What’s the destination of Pokémon GO? * The number of players is declining. Here is the plan to retain players. --------------------------------------------------------------------------------------------------------------------------------------- Executive summary Pokémon GO creates miracles in AR game area, but it still cannot get rid of the product life cycle and is facing the problem of the active player defection. In this report, the objective is to find out the reasons for the decline and provide a suitable strategy for Pokémon GO. The

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    Essay Length: 2,633 Words / 11 Pages
    Submitted: January 9, 2018 Essay by Ying Zhang
  • Case Analysis of Paetec Communications

    Case Analysis of Paetec Communications

    PAETEC Communications provides local and long distance telephone service as well as internet service. (George & Jones, 2012) They were founded in 1998 with 20 employees. (George & Jones, 2012) Since then, they have grown to 80 markets and 3,600 employees with one-billion dollars in revenues. (George & Jones, 2012) A company like this does not accomplish success without a commitment to their employee and customers. According to the CEO of PAETEC Communications, Arunas Chesonis,

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    Essay Length: 957 Words / 4 Pages
    Submitted: January 19, 2018 Essay by gougha
  • Ikea Case Analysis

    Ikea Case Analysis

    IKEA Invades America Table of Contents Executive Summary………………………………………………………………………...2 Relevant Factors or Issues……………………………………………………………….....3 Central Problem…………………………………………………………………………….3 Implications Criteria for a Viable Solution Alternative Solutions Recommended Solution ________________ Executive Summary Overview IKEA is a furniture company founded in 1943 by Ingvar Kamprad in Sweden when he was just 17 years old. He started with selling home goods at a discounted price but eventually created a furniture store that specializes in keeping furniture costs low so everyday people could

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    Essay Length: 1,485 Words / 6 Pages
    Submitted: February 26, 2018 Essay by dmaxx70
  • Kodak Case Analysis

    Kodak Case Analysis

    Backg Page | 3 Overview The case starts with the premise of how Kodak came to be synonymous with photography in the late 19th century and grew to be an industry stalwart over the course of the first half of the 20th century in the United States. Being a technologically advanced company that placed customer needs first, backed with a strong emphasis on advertising, low-cost mass production and continuous innovation, Kodak decimated most of its

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: March 4, 2018 Essay by Chaitanya Nandurkar
  • Wal-Mart Case Analysis

    Wal-Mart Case Analysis

    Yunfei Li ACCT521 CWID: 890898265 Wal-Mart Case Analysis Wal-Mart had been growing its stores rapidly from 1995 to 2005. In 2005, it became the largest retail store in the world. As we can find in this case, by 2005, Wal-Mart held an 8.9% market share of retail store in United States. Wal-Mart's success comes from its excellent winning strategy and the excellent management skills from Sam Walton, Wal-Mart’s founder. Wal-Mart's winning strategy was to provide

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    Essay Length: 488 Words / 2 Pages
    Submitted: March 19, 2018 Essay by Yunfei Li
  • Future of Avon in China Case Analysis

    Future of Avon in China Case Analysis

    Future of Avon in China: Direct Sales, Retail Sales or Both A Case Analysis Marketing Management BA 206 I. Perspective Held by the Group The group would like to take the viewpoint of a top-level executive or marketing manager who can determine as to what strategies to undertake. Specifically, we would like to solve this case in the perspective of the manager in charge of its Chinese operation. II. Statement of the Problem 1. Avon

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    Essay Length: 1,202 Words / 5 Pages
    Submitted: March 31, 2018 Essay by Ching25
  • Analysis of Investo Case

    Analysis of Investo Case

    Analysis of Investo Case Student’s Name Institution Date The President and CEO of MFS were approached by the consultant of Investo with a proposal where they wanted to give MFS 30% of the company's equity and the right to market the products under MFS' international distributing channels. Investo wanted this to be exchanged with $10.5 million that was required to expand the business. Therefore the amount that MFS would invest was $10.5 million in

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    Essay Length: 580 Words / 3 Pages
    Submitted: April 5, 2018 Essay by Franc Merphyz
  • Making Mergers Work – Case Analysis

    Making Mergers Work – Case Analysis

    Making Mergers Work – Case analysis Identity Integration * Once a target has been identified, senior managers tend to be obsessed with what it takes to close the deal. Only after the papers are signed and the news of the merger go public does their attention turn to the issue of making the deal work, creating value for customers, for shareholders and for the employees. * The expectation is that the economic performance of the

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    Essay Length: 3,285 Words / 14 Pages
    Submitted: April 16, 2018 Essay by Joana Santos
  • The Case of Alphabet Inc - the Purpose, Strategic Leadership & Internal Analysis

    The Case of Alphabet Inc - the Purpose, Strategic Leadership & Internal Analysis

    The Case of Alphabet Inc.: The purpose, strategic leadership & internal analysis Executive summary The Alphabet was started by founders Larry Page and Sergey Brin in the year 2015 as an umbrella company under which Google and its subsidiaries like Google Maps, the Chrome OS, Picasa, Google Earth, Chromebook would function under one management. The companies were merged under one head for providing the subsidiaries with efficient and effective managerial guidance and control for improving

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    Essay Length: 3,277 Words / 14 Pages
    Submitted: April 17, 2018 Essay by Wanyi Hao
  • Redbull Marketing Case Analysis

    Redbull Marketing Case Analysis

    Page of CASE ANALYSIS No. 4: RED BULL 12 January 2018 By: Liezel Salera Roberto Marco Samson Joyce Quiachon Featured Company: Red Bull Company 1. INTRODUCTION 1. VISION AND MISSION STATEMENT The company’s vision statement focuses on 5 aspects of their company values: People, Portfolio, Partner, Profit and Productivity. It was further elaborated as: “People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to

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    Essay Length: 2,732 Words / 11 Pages
    Submitted: May 7, 2018 Essay by lizenclosely
  • Nissan Canada Case Analysis

    Nissan Canada Case Analysis DeVos Graduate School of Management Northwood University June 19, 2018 Michael Heater ________________ Problem Statement Eric Caldwell, the director of vehicle ordering for Nissan Canada, has proposed a new vehicle ordering process as part of the new Integrated Customer Order Network (ICON). His span of control includes the vehicle planning department which is subordinate, Dave Richardson, is reviewing the proposed new ordering system in the eyes of the stakeholders. These stakeholders

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: June 26, 2018 Essay by heaterm11
  • Biopure Case Analysis

    Biopure: Case Analysis Problem Recognition Biopure has developed two blood substitutes: Oxyglobin for animals and Hemopure for humans. They have received FDA approval for Oxyglobin, and Hemopure is expected to be approved in two years. They are now faced with an internal conflict on whether to immediately launch oxyglobin or delay it and launch together with Hemopure. Should they decide on launching Oxyglobin immediately, they need to figure out how to market, distribute and price

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: July 3, 2018 Essay by Aditya Gupta
  • Mednet Case Analysis

    Mednet Case Analysis

    ________________ MedNet is a health information website which was launched in the year 2002. The average monthly users that visited the website were 4.3 million. The company was also able to generate profits of $1 million within 4 years since its inception. MedNet faced competition from various non-profit and government websites also in terms of visitors. There were health symptoms specific websites which also competed with MedNet in terms of advertisements. MedNet used to bill

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    Essay Length: 741 Words / 3 Pages
    Submitted: July 25, 2018 Essay by cleversasu

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