Aqualisa Quartz essays
Last update: January 7, 2016-
Aqualisa Quartz: Simply a Better Shower
Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand 'Quartz' in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which
Rating:Essay Length: 1,677 Words / 7 PagesSubmitted: September 30, 2011 -
Aqualisa Quartz
1. What is Rawlinson's vision for the future of Aqualisa, and where does the Quartz shower fit in that picture? What challenges does he face in trying to implement this new strategic vision? Rawlinson is concerned that if Quartz does not gain market share quickly enough, competitors will dominate the market with a similar product within five years. Given that it took three years to develop Quartz, Rawlinson's concern is justified. He realizes that a
Rating:Essay Length: 496 Words / 2 PagesSubmitted: October 15, 2011 -
Aqualisa Quartz - Simply a Better Shower
Case Analysis: AQUALISA QUARTZ SIMPLY A BETTER SHOWER Group Name: NewBee Group Members： Mengshi Li Jie Min Zezhong Shen Kailin Mai Rui Xu Wanjun Sun ________________ ________________ Problem Statement: The problem that the company Aqualisa faces is that after spending three years on bringing innovation to the shower market, the company launched as product in the shower market called Quartz which does not receive a good response from the sales perspective. The company was expecting
Rating:Essay Length: 1,492 Words / 6 PagesSubmitted: October 25, 2015 -
Aqualisa Quartz
Q.1) Which value do the various products from Aqualisa (the UK company) create: for customers? for plumbers? for its channel partners (Trade shops, showrooms, DIY Sheds)? Electric showers For customers Instantaneously heated the water to the required temperature, eliminating the need for a boiler to store hot water Convenient for small bathrooms Nothing to address poor water pressure For plumbers Eliminates the need of a boiler - easy installation For channel partners Mixer Shower Valves
Rating:Essay Length: 538 Words / 3 PagesSubmitted: December 16, 2015 -
Aqualisa Case
I. The Problem: Aqualisa has a wide variety of products, but none other like their Quartz system they introduced in 2001. The use of an automated shower system backed by state-of-the-art computer technology was a new concept to the UK shower market, and was the only product of its kind. Automatic temperature settings and a remote control device that allowed the user to turn the shower on from another room was another highlight. Additionally, the
Rating:Essay Length: 526 Words / 3 PagesSubmitted: January 30, 2013