Aqualisa Quartz
Essay by cns222 • December 16, 2015 • Essay • 538 Words (3 Pages) • 1,239 Views
Q.1) Which value do the various products from Aqualisa (the UK company) create: for customers? for plumbers? for its channel partners (Trade shops, showrooms, DIY Sheds)?
Electric showers
For customers
Instantaneously heated the water to the required temperature, eliminating the need for a boiler to store hot water
Convenient for small bathrooms
Nothing to address poor water pressure
For plumbers
Eliminates the need of a boiler - easy installation
For channel partners
Mixer Shower Valves
For customers
Choice between two types, thermostatic or manual (manual means temperature must be fixed by customer)
Comfortable temperature
For plumbers
can support a booster pump
For channel partners
Integral Power showers
For customers
Combine a thermostatic mixer value and booster pump
For plumbers
Single compact unit
For channel partners
Quartz shower
For customers
Efficient and reliable water pressure and temperature - “one touch” control
Automatic temperature control with red light indicator
Safe to use for kids and elder people
Much easier to install for DIY sector
Excellent design and aesthetics, which increases the ownership pride
For plumbers
The device could be mounted horizontally, vertically, or on its side depending on space constraints
Straightforward and easy installation - even apprentices can do the installation
More profitable - able to do more installations
Installation time of half a day (25% of previous time)
For channel partners
Profitability
High margin
Potentially
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