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Last update: March 23, 2018
  • Cloud 9 Books Store Case Study

    Cloud 9 Books Store Case Study

    Table of Contents I. Company Description II. Business Mission III. Challenge Statement IV. Marketing Objective V. Situation Analysis a. Industry Analysis b. SWOT Analysis VI. Marketing Strategy a. Target Market Strategy b. Marketing Mix i. Product ii. Place/Distribution iii. Promotion iv. Price VII. Implementation, Evaluation, and Control a. Marketing Research b. Organizational Structure and Plan c. Financial Projections d. Implementation Timetable e. Summary VIII. Works Cited A. Company Description Our business, Cloud 9 Books, will

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    Essay Length: 2,127 Words / 9 Pages
    Submitted: November 6, 2011 Essay by wzhpotato
  • History of the Study of Organizational Behavior: Individual Work Motivation

    History of the Study of Organizational Behavior: Individual Work Motivation

    History of the Study of Organizational Behavior: Individual Work Motivation Maintaining a strong and motivated workforce is a big issue that many employers are now facing. The effects of September 11, 2001 have changed the way Americans work and the way corporations conduct business. Many employees prior to the event had very little to fear regarding their employment. Peoples savings were safe and retirement was something that was attainable by any hard working American. Since

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    Essay Length: 1,242 Words / 5 Pages
    Submitted: November 12, 2011 Essay by feofotos
  • The War of the Worlds: A Study on the Psychology of Panic

    The War of the Worlds: A Study on the Psychology of Panic

    The War of the worlds is one of the most iconic pieces of literature ever written within the world today. It is a prized possession, a book that gave many different people across the planet inspiration to do their own similar brand of artwork through their own style of books and feature films. Generally for the plot's sake, with its setting and style, people would place the story of "The War of the Worlds" within

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: November 12, 2011 Essay by gonhoner12
  • Swatch Case Study Reponses

    Swatch Case Study Reponses

    Marketing Strategy Swatch Case study Reponses Q1: Why was the Swatch so successful? In Nicolas Hayek's own words, the Swatch brand strives to convey a "strong, exciting, distinct and authentic message" to the people. Based on the information presented in the case study, we can see that the underlying passion in delivering this message is not just a superficial marketing blitzkrieg to influence the potential customers, but reflects the fact of a company and its

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    Essay Length: 1,696 Words / 7 Pages
    Submitted: November 13, 2011 Essay by grvijaya
  • What Gives Marks and Spencer the Competitive Advantage in the Retail Industry, Analyzed with the Aid of Case Study Using Porter Five Forces?

    What Gives Marks and Spencer the Competitive Advantage in the Retail Industry, Analyzed with the Aid of Case Study Using Porter Five Forces?

    Introduction: In our current global economic environment, very few industries have had the capability and capacity of achieving high growth rates in the past ten year. Among these industries is the retail industry. Various companies from developed countries, related to the retail industry, have managed to achieve outstanding success all over the world. Amidst the giants of the retailing industry of Great Britain is Marks and Spence r. Marks and Spencer was incorporated in 1884

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    Essay Length: 4,746 Words / 19 Pages
    Submitted: November 15, 2011 Essay by giggs123
  • Montessori and Froebel: A Comparative Study

    Montessori and Froebel: A Comparative Study

    Montessori and Froebel: A Comparative Study [Name of the Writer] [Name of the Institution] Montessori and Froebel-A Comparative Study Introduction Maria Montessori and Friedrich Froebel are two of the most important and influential educational pioneers who developed their kindergarten educational methods that most influential during the childhood programs and also established as it today both in practically and theoretically. In this paper we are going to critically evaluate and compare these two educational pioneers, their

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    Essay Length: 4,065 Words / 17 Pages
    Submitted: November 16, 2011 Essay by people
  • Study Guide

    Study Guide

    1. Complete the analogy: Sensation is to detection as perception is to interpretation. 2. Although Remi was sitting right next to his parents, he smelled a skunk minutes before they did. Explain. a Apparently Remi has a lower absolute threshold for skunk odor his parents have. 3. Greg's bag of marbles is twice as heavy as Steven's. If it takes 5 extra marbles to make Steven's bag feel heavier, it will take 10 extra marbles

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    Essay Length: 1,913 Words / 8 Pages
    Submitted: November 20, 2011 Essay by people
  • Coffee Case

    Coffee Case

    If coffee were a suburb it would be Paddington. The rich texture of the old terrace houses with their lace balconies, the cultured and luxurious shops and the carefree atmosphere of the back streets so close to the city but so far from the hassle. Although, I don't just look after Paddington, it's often where I relax on a slow day or hid on a bad one. Today however was different. I was heading for

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 21, 2011 Essay by people
  • Pestel Analysis of the Body Shop

    Pestel Analysis of the Body Shop

    PEST Analysis * Political Malaysian Airlines was having the worst financial crisis in 50 years history before Dato' Seri Idris Jala becomes the CEO. During the crisis, MAS just had enough capital to last for around three years. Idris Jala has no experience in airline industry but still appointed by the government to take over MAS. Idris Jalas sets a condition that he wants 50% freedom from the government before take over the leader position.

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    Essay Length: 299 Words / 2 Pages
    Submitted: November 21, 2011 Essay by people
  • Swot Analysis for Custom Coffee & Chocolate

    Swot Analysis for Custom Coffee & Chocolate

    2. Create a SWOT analysis for Custom Coffee & Chocolate. Based on the SWOT analysis, the strength for Custom Coffee & Chocolate lies in a few key points. First, is the location. In the beginning, Kim and Brewer had a choice of two locations, Pike Place Market and somewhere near a university, in which they picked the latter. The group of customers consist of students, faculty, staff and local residents. As it is situated near

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    Essay Length: 1,090 Words / 5 Pages
    Submitted: November 27, 2011 Essay by masterash
  • Why We Study Cells and Its Components

    Why We Study Cells and Its Components

    "Why We Study the Cell and Its Components" By: Nancy Fitzgerald Date: 11/19/11 Biology 101 Instructor: Bickerton Scientists have been studying cells diligently to better understand the world around them. Cells consist of many different organisms which play an important role in all living things. The study of cells have given scientists a much better understanding in separating species, finding medical cures, and examining how life forms have evolved on this planet. Cells are the

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    Essay Length: 466 Words / 2 Pages
    Submitted: November 27, 2011 Essay by ToaBaja1
  • Oberweis Case Study

    Oberweis Case Study

    Oberweis Case Study * How does Oberweis segment its overall market? They basically offer three types of products: Milk sold directly at the customer, whether it be from an Oberweis store or delivery, Ice Cream product sold at their specialty store and wholesale/distribution channels, which are Oberweis products that are sold at retail stores and supermarkets. * Who are some of the market segments that serve as target markets for Oberweis? They have does that

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 27, 2011 Essay by Nickc
  • Photosynthesis Energy Case Study

    Photosynthesis Energy Case Study

    Photosynthesis is the process by which plants convert Carbon dioxide and solar energy into a sugar called glucose; this glucose is the plants main food source and oxygen is the byproduct of this process. The photosynthesis process occurs mainly in the chloroplasts in the leaves of plants as they absorb the carbon dioxide through adjustable pores called stomata. Also located inside of the leaf are the mesophyll; the mesophyll contain much of the chloroplasts that

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 27, 2011 Essay by Stephen
  • Krispy Kreme Case Study

    Krispy Kreme Case Study

    Company Overview: Krispy Kreme is a retailer and wholesaler of "high quality doughnuts and packaged sweets" (2010 10-K report) as well as various beverages. Krispy Kreme consists of stores and franchises that include domestic and international franchises, company stores and the KK Supply Chain. Krispy Kreme is also the sole provider to all their stores and franchises of the ingredients and equipment needed for store operations via the KK Supply Chain. Notably, neither equipment nor

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    Essay Length: 6,487 Words / 26 Pages
    Submitted: November 28, 2011 Essay by hodgie60
  • Carnival Cruise Lines Case Study

    Carnival Cruise Lines Case Study

    Carnival Cruise Line: Financial Research Report Financial Management 534 Table of Contents I. Introduction II. Company Overview III. Performance & Evaluation IV. Stock History V. Recommendation Carnival Cruise Line 1 I. Introduction Carnival Cruise Lines is the largest vacation cruise ships in the continent of North America and perhaps the entire world. The cruise lines destinations include Mexico, Bermuda, Bahamas, Alaska, Hawaii, and much more. They pride themselves in offering extraordinary cruise packages at affordable

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: November 29, 2011 Essay by people
  • A Study of the American Red Cross

    A Study of the American Red Cross

    Organizational Culture: Its Impact on the delivery of humanitarian aid A Study of the American Red Cross Culture, they say is a way of life and the role it plays cannot be overlooked in any organization. In today's globalized world, there's a need to adapt to frequent changes and the willingness to change must be in place. Using organizational culture as the theoretical framework for this study, it's been proposed that organizations possess distinctive group

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    Essay Length: 275 Words / 2 Pages
    Submitted: November 30, 2011 Essay by tawa2cute
  • Domaine Chandon Australia Case Study

    Domaine Chandon Australia Case Study

    Organisational Profile Who are they? ~Domaine Chandon Australia - 'Green Point' was originally the name which was used in all export markets. What is their main business? ~Produce and market unique premium global sparkling & still wines. Where is there business? ~Both domestic and export markets. Why do they wish to venture in the new overseas market? ~One of the company's objectives is to export 50% of its total production. How do they intend to

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    Essay Length: 325 Words / 2 Pages
    Submitted: November 30, 2011 Essay by people
  • Organization and Management Case Study - Case for Critical Thinking

    Organization and Management Case Study - Case for Critical Thinking

    Introduction This essay consists of two parts. In Part One, it identifies three management functions that Apple used at its workplace, which are planning, organising and controlling. Then, it describes how important these functions are to Apple in regard to the company's management development. In Part Two, focus is shifted to Apple's communication between its top management team and employees, and between the company and the stakeholders. Effectiveness of the communication is explained. Part one:

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: December 1, 2011 Essay by people
  • Severe Child Abuse: A Study of Cases Reported to the Police

    Severe Child Abuse: A Study of Cases Reported to the Police

    In the article Severe Child Abuse: A study of Cases Reported to the Police it begins out talking about different statistics between the United States and Sweden. When comparing the two places researchers found that child abuse in the United States is noticeably higher than in Sweden. While the U.S. is 79.2% Sweden is only 51.3%. Although child abuse is lower in Sweden, severe child abuse is now a growing problem within this time period.

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    Essay Length: 723 Words / 3 Pages
    Submitted: December 1, 2011 Essay by people
  • Case Study

    Case Study

    KEY ISSUES : -Carrefour had been maintaining a negative net working capital that is considered as a risky financial strategy. A negative net working capital that a company currently is unable to meet its short-term liabilities with its current assets (cash, accounts receivable and inventory). In case of temporary recession occur during payment of short term debt, the firm may unable to pay the debt. -Its Debt-to-Equity (D/E) ratio showed an increasing number over a

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    Essay Length: 586 Words / 3 Pages
    Submitted: December 1, 2011 Essay by fernandezjhoy
  • Case Study of Vyp

    Case Study of Vyp

    CONTENT A.INTRODUCTION 2 B.TERMS OF REFERENCE 2 C. PRIORITIZATION OF FIVE KEY ISSUES 2 D ANALYSES OF ISSUES 3 I REORIENTATION OF THE COMPANY 3 Ⅱ EXPANSION IN OVERSEAS MARKETS 4 Ⅲ DECISIONS ON BROADCASTING PROGRAM PORTFOLIOS 5 Ⅳ COST CONTROL AND CASH FLOWS MANAGEMENT 5 ⅤHUMAN RESOURCES TALENTS RESERVATION TO MAKE CORPORATE MORE INNOVATIVE 6 VI OTHER ISSUES 7 VII ETHICAL ISSUES 7 E. RECOMMENDATIONS 8 Ⅰ REORIENTATION OF THE COMPANY 8 Ⅱ EXPANSION

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    Essay Length: 2,283 Words / 10 Pages
    Submitted: December 3, 2011 Essay by people
  • Becoming a Non Smoker - Case Study

    Becoming a Non Smoker - Case Study

    Abstract DE is a 53 year old retired mother of 4 grown up daughters and also has 4 grandchildren (ages 6, 5, 3 and 1 years.) She lives at home with her husband. DE approached me as a volunteer for a case study, to help her become a non-smoker. As a student undertaking this case study, I discussed the ethical implications of our working relationship, and consent was given with regards to submitting the findings

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    Essay Length: 2,150 Words / 9 Pages
    Submitted: December 3, 2011 Essay by bene449
  • Cisco Systems, Inc.: Implementing Erp Case Study for Case 2.6

    Cisco Systems, Inc.: Implementing Erp Case Study for Case 2.6

    "Cisco Systems, Inc.: Implementing ERP'' Case Summary Cisco Systems, Inc. was founded in 1984, and became a publicly traded company in 1990. They were a $500 million dollar company running a UNIX based software package to support its core transaction processes. In late 1993, they were constantly fixing their existing IT system, which lead to decreased productivity. The shortcomings of the current system could no longer be ignored and the search began for a replacement

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    Essay Length: 3,956 Words / 16 Pages
    Submitted: December 4, 2011 Essay by people
  • Case Study - Marketing Fundamentals

    Case Study - Marketing Fundamentals

    ING DIRECT ("ING-D") Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the 'ING Direct USA - Rebel With A Cause' Case Study by IMD International, and Section B which critically assesses the ING-D website.

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: December 5, 2011 Essay by people
  • Enviromental Studies

    Enviromental Studies

    GO where one will, in the United Kingdom, Germany, France, Switzerland or Holland, one finds the diet of the people to-day rougher, coarser and containing more vegetables and less concentrated foodstuffs than in former time, affirms Doctor Alonzo E. Taylor, of the food administration, in his book on war bread. Under the circumstances, he says, the plea for whole wheat flour in the American diet to-day fails of justification. People should be allowed to select

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    Essay Length: 377 Words / 2 Pages
    Submitted: December 5, 2011 Essay by people