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  • Marketing Plan for Arte Handicrafts Company

    Marketing Plan for Arte Handicrafts Company

    1. EXECUTIVE SUMMARY ARTE is a company owned by three young women entrepreneur. We have seven years of experience in the distribution of handicrafts. We make, buy and distribute handicrafts from Colombia. Our products are high quality and completely original; each piece is carefully handcrafted by people from Colombian native tribes, prisoners, teenagers in correctional, and children and old people who decide to collaborate with the company. Arte will start selling crafts from Colombia but

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    Essay Length: 2,094 Words / 9 Pages
    Submitted: June 19, 2011 Essay by people
  • Marketing Plan for Basketball

    Marketing Plan for Basketball

    With the number of colleges and entertainment in the city of Buffalo a student has endless options as to what they would like to do on any given basketball game night: * Canisus Basketball * UB Basketball * Party/social event * Medaille Basketball * Ect. Keeping this in mind, coupled with the fact that our teams are not doing too well at this point in time; our market is already small. What we as a

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    Essay Length: 677 Words / 3 Pages
    Submitted: June 23, 2011 Essay by people
  • Scuba Shop Business Plan

    Scuba Shop Business Plan

    1 Executive Summary Frogman Dive Shop will serve tourists to the Pattaya area in addition to local population. Our intention is to certify new divers and subsequently sell them equipment and offer ongoing dive excursions. Advanced and professional level instruction will also be available. Frogman Dive Shop expects to make a minimal profit in the 1st year of operation however, after completion of the first year we expect to have a solid customer base. As

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    Essay Length: 1,839 Words / 8 Pages
    Submitted: June 26, 2011 Essay by people
  • Introduction to Strategic Planning - Before Starting a New Business or Implementing New Strategies to the Existing Business

    Introduction to Strategic Planning - Before Starting a New Business or Implementing New Strategies to the Existing Business

    Executive Summary This report contains the introduction to strategic planning that needs to be done before starting a new business or implementing new strategies to the existing business. It includes the steps to be taken to prepare and analyse cash budget based on Oxford Ltd (OL). It discusses the various factors to be considered while making short term investment. It as well includes the steps needed to develop a good cash collection system to guarantee

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    Essay Length: 2,953 Words / 12 Pages
    Submitted: June 27, 2011 Essay by people
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    There are different pricing strategies available to firms and each will be optimal in different situations (Jobber and Fahy, 2006). One strategy is premium pricing, which is also called a high price-high quality strategy, and this allows the firm to charge higher prices because there is something unique about the product. Exclusivity is partially derived from price because more expensive products exclude some consumers who might like to buy them (Solomon et al., 2002). It

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    Essay Length: 256 Words / 2 Pages
    Submitted: June 29, 2011 Essay by people
  • Marketing Plan

    Marketing Plan

    Industrial Marketing Plan Template Executive Summary Summary Table of Contents Current Situation Market Situation Market Size (units, dollars, shares) over past years Typical growth Market and Geographical segments Industrial segments Customer needs and perceptions Buying behaviour trends Product Situation Sales Prices Contribution margins & net profits .....past years.............table Benefits: why do customers buy this product ? Competitive situation Major Competitors identified Size of each competitor Goals Market Share Product Quality Marketing strategies Distribution Situation Largest

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    Essay Length: 283 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • Ops 571 - Production Plan for Riordan Manufacturing

    Ops 571 - Production Plan for Riordan Manufacturing

    Production Plan for Riordan Manufacturing OPS/571 May 9, 2011 Riordan Manufacturing employs over 500 hundreds personnel and its projected earning is $46 million annually. The company is owned by Riordan Industries, and the corporate headquarters' is located in San Jose, CA. Riordan has plants in several locations. The plant in Hangzhou, China produces plastic fan blades and fan housings. Electric fan motors are procured from a third-party and pulled together with the plastic parts. When

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    Essay Length: 1,299 Words / 6 Pages
    Submitted: July 5, 2011 Essay by people
  • Strategic Plan - National Centre for Persons with Disabilities

    Strategic Plan - National Centre for Persons with Disabilities

    Strategic Plan National Centre for Persons with Disabilities (NCPD) GROUP MEMBERS: ASHLEY MCFARLANE-807001035 SHALANE LEWIS-807001706 LECTURER MR. GREGORY MC GUIRE INTRODUCTION The National Centre for Persons with Disabilities (NCPD) is a non-governmental organisation located at #7-21 New Street, San Fernando. The organisation was originally known as the San Fernando Rehabilitation Centre and has been in existence for forty-four (44) years providing training and employment to persons with disabilities in Trinidad and Tobago. Their stated mission

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    Essay Length: 4,361 Words / 18 Pages
    Submitted: July 9, 2011 Essay by people
  • The Cheetah (acinonyx Jubatus)

    The Cheetah (acinonyx Jubatus)

    The Cheetah (Acinonyx Jubatus) When people think about endangered species, the most common species that comes into their mind is the Bald Eagle (Haliaeetus leucocephalus), or our national bird. Shedding some light on this common mistake will inform many that as of June 28, 2007 the Bald eagle was removed from the endangered species list. It is important to be knowledgeable of endangered species and what factors make these species endangered. Taking a glance at

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    Essay Length: 1,499 Words / 6 Pages
    Submitted: July 9, 2011 Essay by people
  • Facial Mask - Overall Marketing Plan and Objectives

    Facial Mask - Overall Marketing Plan and Objectives

    Introduction Nowadays, facial care is no longer done by just women but all youngsters and men also. That is why the market of skincare product is progressing rapidly and the knowledge about skincare has become very common. ORI, a skincare brand understands that the development of technology heightens the seriousness of air pollution which causes the air to be filled with dust, thus causing skin problems. ORI is also aware that the UV rays from

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    Essay Length: 940 Words / 4 Pages
    Submitted: July 10, 2011 Essay by a1234
  • Strategy Analysis and Marketing Plan Using Environment Analysis for Samsung D908

    Strategy Analysis and Marketing Plan Using Environment Analysis for Samsung D908

    Strategy Analysis and Marketing Plan Using Environment Analysis For Samsung D908 By Group 3 Wenyang Yao ee04b001 Zixi Song ee04b086 Qixiang Yang ee04b019 Kai Jiao ee04b004 Zhenjun Ma ee04b020 Content: Introduction..............................................Page 3 Analysis.................................................Page 3 Macroenvironment..............................Page 3 Microenvironment...............................Page 5 Marketing Plan...................................Page 6 Strategy Analysis.................................Page 9 PESTEL........................................Page 9 SWOT..........................................Page 10 Porter five forces............................Page 11 Conclusion.............................................Page 13 Reference...............................................Page 14 Introduction: In this report we would analyze the external environment of Samsung, include macro and micro, by find out

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    Essay Length: 4,872 Words / 20 Pages
    Submitted: July 10, 2011 Essay by people
  • Boeing: Management Planning

    Boeing: Management Planning

    Boeing: Management Planning Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in more than 90 countries" ("About us Boeing", 2010). Boeing's reputation and international capacity has derived from having effective management planning, analyzing the various influences that have had an effect on management planning as well as the factors that

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    Essay Length: 1,056 Words / 5 Pages
    Submitted: July 10, 2011 Essay by people
  • Business Plan - Wyweb Design

    Business Plan - Wyweb Design

    Executive Summary Today, technology is more advanced and electronics are greatly cheaper allowing more individuals to purchase computers and have access to the internet. Due to the fact that an increasing number of individuals are using the internet, companies are beginning to offer websites for advertising. While there are many businesses that are now needing help building a great website, web designers are greatly needed and the industry is becoming greatly saturated. WYWeb Design will

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    Essay Length: 6,524 Words / 27 Pages
    Submitted: July 13, 2011 Essay by people
  • Planning and Decision Making Essay

    Planning and Decision Making Essay

    The writer uses an anecdote to open and close the essay. Explain why the illustration is or is not effective. We believe it is effective she uses Jan's "heart pounding and hands sweating" as an example. Also how she states how fast stress could build up in doing so many things at once with so little time. List the causes of stress described in the essay. Are they described objectively? Cite examples to support your

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    Essay Length: 337 Words / 2 Pages
    Submitted: July 13, 2011 Essay by people
  • The Economy of India Is Based in Part on Planning Through Its Five-Year Plans, Which Are Developed, Executed and Monitored by the Planning Commission

    The Economy of India Is Based in Part on Planning Through Its Five-Year Plans, Which Are Developed, Executed and Monitored by the Planning Commission

    The economy of India is based in part on planning through its five-year plans, which are developed, executed and monitored by the Planning Commission . First Five-Year Plan, 1951-1956: The plan addressed, mainly, the agrarian sector, including investments in dams and irrigation. The total planned budget of 206.8 billion (US$23.6 billion in the 1950 exchange rate) was allocated to seven broad areas: irrigation and energy (27.2 percent), agriculture and community development (17.4 percent), transport and

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    Essay Length: 959 Words / 4 Pages
    Submitted: July 14, 2011 Essay by people
  • Mgt 431 - Incentive Plan Paper

    Mgt 431 - Incentive Plan Paper

    Incentive Plan Paper MGT 431 Human Resource Management University of Phoenix Willie Ouzts Mablean Leverett March 2, 2011 Introduction In most organizations incentives have been around for a long time. In order to keep the flow of business, organizations have come up ith ways to promote employee productivity by incentives. Organizations once based incentives on what were senioral, traditional, and political factors. But things have changed; incentives are focused on specific activities that will achieve

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: July 16, 2011 Essay by people
  • Hrm 531 - Career Development Plan Job Analaysis and Selection

    Hrm 531 - Career Development Plan Job Analaysis and Selection

    CAREER DEVELOPMENT PLAN JOB ANALYSIS AND SELECTION 1 Career Development Plan Part I - Job Analysis and Selection Clifford Brown University of Phoenix HRM/531 Jim Nemeth May 11, 2011 CAREER DEVELOPMENT PLAN JOB ANALYSIS AND SELECTION 2 The merger between InterClean and EnviroTech has guided InterClean on a new tactical course. The company will provide not only cleaning supplies but also has included cleaning services to their menu of support. This is a new endeavor

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    Essay Length: 502 Words / 3 Pages
    Submitted: July 17, 2011 Essay by people
  • Business Planning

    Business Planning

    Business Planning and Financial Forecasting A Start-up Guide Ministry of Small Business and Economic Development Ministry of Small Business and Economic Development Western Economic Diversification Canada and the Ministry of Small Business and Economic Development are pleased to publish Business Planning and Financial Forecasting: A Guide for Business Start-Up. This web-based guide is available on Small Business BC's website by clicking on Small Business Guides at www.smallbusinessbc.ca. For all your other business information needs go

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    Essay Length: 9,417 Words / 38 Pages
    Submitted: July 17, 2011 Essay by people
  • Marketing Plans for New Products

    Marketing Plans for New Products

    Marketing Objectives The marketing objective of ERRM Innovative Technology is to be established as an expert in the industry providing ECO-Friendly products, helping and educating companies along the way to save money and the environment at the same time. Our product 'REP v.1' is ready to be marketed into the government and corporate sectors now and ERRM Innovative Technology believes that 'REP v.1' has to be the very first of its kind to be launched.

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: July 18, 2011 Essay by people
  • Business Plan for a Start Up

    Business Plan for a Start Up

    The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you'll have a collection

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    Essay Length: 338 Words / 2 Pages
    Submitted: July 18, 2011 Essay by people
  • Forevergreen Product Management Launch Plan

    Forevergreen Product Management Launch Plan

    Executive Summary ForeverGreen is a food preservative containing naturally occurring microbes that is formulated to be sprayed directly on fruits and vegetables to Development of ForeverGreen began in July 2005 and the first version was released for beta testing in January 2008. It was developed to significantly expand the existing company product line offering with a product formulated and packaged for residential use. This product affords the customer an environmentally safe method to preserve fruits

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    Essay Length: 4,367 Words / 18 Pages
    Submitted: July 19, 2011 Essay by ashdaddy1
  • Able Corporation Business Plan

    Able Corporation Business Plan

    The purpose of a manager interview questionnaire is to help the manager to ask question from a perspective candidate who is facing an interview for specific position. The goal of the manager interview questionnaire will help the manager get the best response from the mind of the candidate for any given situation. The questionnaire answer will give the manager a better idea about the candidate that is being hired their way of thinking, and it

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    Essay Length: 418 Words / 2 Pages
    Submitted: July 20, 2011 Essay by people
  • Building a Business Plan

    Building a Business Plan

    Building a Marketing Plan A marketing plan is a written document summarizing what the marketer has learned about the marketplace and indicate how the firm plans to achieve its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented, better reasoned and more realistic that in the

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    Essay Length: 680 Words / 3 Pages
    Submitted: July 21, 2011 Essay by people
  • Kudler Fine Foods - Integrated Marketing Communications Plan

    Kudler Fine Foods - Integrated Marketing Communications Plan

    Integrated Marketing Communications Plan This integrated marketing plan has been designed to guarantee that Kudler Fine Foods' marketing plan is congruent with the results of the demographic data and psychographic data from previous research. Forming tactics and strategies is imperative when creating an Integrated Marketing Communications plan. The organization must guarantee that all marketing initiatives support the company's mission statement when developing this type of plan. When marketing gourmet foods, it is vital to have

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    Essay Length: 908 Words / 4 Pages
    Submitted: July 22, 2011 Essay by people
  • John Deere & Company Marketing Plan

    John Deere & Company Marketing Plan

    Deere & Company also known as John Deere has manufactured agricultural machinery and equipment since 1837 and still markets itself as "a company dedicated to those linked to the land" (2011, Deere.com, p. 1). The company operates in the United States, Canada, Europe, Brazil, Russia, India and China. According to the Company's Annual Report and 10K, the company changed its business structure in 1958 when it incorporated in the State of Delaware under the registrant

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    Essay Length: 784 Words / 4 Pages
    Submitted: July 22, 2011 Essay by people

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