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Last update: January 10, 2018
  • Business Ethics Case Studies - Google Inc.

    Business Ethics Case Studies - Google Inc.

    Introduction As the rapid growth of the internet, it is deemed to be the most potential market in the world. Google stands on the greatest valuable goldmine. Just like other companies, they also faced some barriers during their mining process, by using a relativist ethical approach, minimizing the conflict occurs between different parties. We will determine the pros and cons of the company's action and see whether they have followed their company's aims or not.

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    Essay Length: 1,765 Words / 8 Pages
    Submitted: October 19, 2011 Essay by lucas0608
  • Dove Case Study

    Dove Case Study

    1) What is a brand? Why does Unilever want fewer of them? A brand is the customer's experience of the product that is formed by images and thoughts about the brand. A brand is also referred to as a symbol such as a logo, name, scheme, or slogan that makes the product or service distinct from other brands. A brand can represent a single product or a collection of similar products or all products a

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    Essay Length: 822 Words / 4 Pages
    Submitted: October 20, 2011 Essay by people
  • McDonalds Case Study

    McDonalds Case Study

    McDonald's Corporation is the world's leading food service organization. The company started out as a small drive through in 1948 by two brothers, Dick and Mac McDonald. Ray Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers and by 1967 McDonalds expanded its operations to countries outside of the United States (Daszkowsky, 2009).

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: October 22, 2011 Essay by nghaznawi
  • Telco Case Study

    Telco Case Study

    Telco Corporation is currently in an interesting state of affairs. As of this moment, Telco Corporation is experiencing a decrease of pretax profits while overall company revenue continues to increase. Also, customer service levels are at an all time company high for all customers serviced at each of its six major divisions. Finally, each of Telco's major divisions has its own independent sales force, manufacturing facilities, and logistics network. Simply put, these high levels of

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    Essay Length: 880 Words / 4 Pages
    Submitted: October 23, 2011 Essay by stevee415
  • Carl Case Study

    Carl Case Study

    The company deserves kudos. But there are a few caveats to note. Search wisely. The best ways to find hybrid rentals from Enterprise or another car rental company is directly on its own reservations site (such as enterprise.com). Of all the travel booking sites we tested, Kayak has the most comprehensive listings, but you'll only see an option to filter your results for hybrids if the cars are in stock at that specific location. No

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    Essay Length: 411 Words / 2 Pages
    Submitted: October 26, 2011 Essay by people
  • Cloud 9 Books Store Case Study

    Cloud 9 Books Store Case Study

    Table of Contents I. Company Description II. Business Mission III. Challenge Statement IV. Marketing Objective V. Situation Analysis a. Industry Analysis b. SWOT Analysis VI. Marketing Strategy a. Target Market Strategy b. Marketing Mix i. Product ii. Place/Distribution iii. Promotion iv. Price VII. Implementation, Evaluation, and Control a. Marketing Research b. Organizational Structure and Plan c. Financial Projections d. Implementation Timetable e. Summary VIII. Works Cited A. Company Description Our business, Cloud 9 Books, will

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    Essay Length: 2,127 Words / 9 Pages
    Submitted: November 6, 2011 Essay by wzhpotato
  • Swatch Case Study Reponses

    Swatch Case Study Reponses

    Marketing Strategy Swatch Case study Reponses Q1: Why was the Swatch so successful? In Nicolas Hayek's own words, the Swatch brand strives to convey a "strong, exciting, distinct and authentic message" to the people. Based on the information presented in the case study, we can see that the underlying passion in delivering this message is not just a superficial marketing blitzkrieg to influence the potential customers, but reflects the fact of a company and its

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    Essay Length: 1,696 Words / 7 Pages
    Submitted: November 13, 2011 Essay by grvijaya
  • What Gives Marks and Spencer the Competitive Advantage in the Retail Industry, Analyzed with the Aid of Case Study Using Porter Five Forces?

    What Gives Marks and Spencer the Competitive Advantage in the Retail Industry, Analyzed with the Aid of Case Study Using Porter Five Forces?

    Introduction: In our current global economic environment, very few industries have had the capability and capacity of achieving high growth rates in the past ten year. Among these industries is the retail industry. Various companies from developed countries, related to the retail industry, have managed to achieve outstanding success all over the world. Amidst the giants of the retailing industry of Great Britain is Marks and Spence r. Marks and Spencer was incorporated in 1884

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    Essay Length: 4,746 Words / 19 Pages
    Submitted: November 15, 2011 Essay by giggs123
  • Oberweis Case Study

    Oberweis Case Study

    Oberweis Case Study * How does Oberweis segment its overall market? They basically offer three types of products: Milk sold directly at the customer, whether it be from an Oberweis store or delivery, Ice Cream product sold at their specialty store and wholesale/distribution channels, which are Oberweis products that are sold at retail stores and supermarkets. * Who are some of the market segments that serve as target markets for Oberweis? They have does that

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 27, 2011 Essay by Nickc
  • Photosynthesis Energy Case Study

    Photosynthesis Energy Case Study

    Photosynthesis is the process by which plants convert Carbon dioxide and solar energy into a sugar called glucose; this glucose is the plants main food source and oxygen is the byproduct of this process. The photosynthesis process occurs mainly in the chloroplasts in the leaves of plants as they absorb the carbon dioxide through adjustable pores called stomata. Also located inside of the leaf are the mesophyll; the mesophyll contain much of the chloroplasts that

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 27, 2011 Essay by Stephen
  • Krispy Kreme Case Study

    Krispy Kreme Case Study

    Company Overview: Krispy Kreme is a retailer and wholesaler of "high quality doughnuts and packaged sweets" (2010 10-K report) as well as various beverages. Krispy Kreme consists of stores and franchises that include domestic and international franchises, company stores and the KK Supply Chain. Krispy Kreme is also the sole provider to all their stores and franchises of the ingredients and equipment needed for store operations via the KK Supply Chain. Notably, neither equipment nor

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    Essay Length: 6,487 Words / 26 Pages
    Submitted: November 28, 2011 Essay by hodgie60
  • Carnival Cruise Lines Case Study

    Carnival Cruise Lines Case Study

    Carnival Cruise Line: Financial Research Report Financial Management 534 Table of Contents I. Introduction II. Company Overview III. Performance & Evaluation IV. Stock History V. Recommendation Carnival Cruise Line 1 I. Introduction Carnival Cruise Lines is the largest vacation cruise ships in the continent of North America and perhaps the entire world. The cruise lines destinations include Mexico, Bermuda, Bahamas, Alaska, Hawaii, and much more. They pride themselves in offering extraordinary cruise packages at affordable

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: November 29, 2011 Essay by people
  • Domaine Chandon Australia Case Study

    Domaine Chandon Australia Case Study

    Organisational Profile Who are they? ~Domaine Chandon Australia - 'Green Point' was originally the name which was used in all export markets. What is their main business? ~Produce and market unique premium global sparkling & still wines. Where is there business? ~Both domestic and export markets. Why do they wish to venture in the new overseas market? ~One of the company's objectives is to export 50% of its total production. How do they intend to

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    Essay Length: 325 Words / 2 Pages
    Submitted: November 30, 2011 Essay by people
  • Organization and Management Case Study - Case for Critical Thinking

    Organization and Management Case Study - Case for Critical Thinking

    Introduction This essay consists of two parts. In Part One, it identifies three management functions that Apple used at its workplace, which are planning, organising and controlling. Then, it describes how important these functions are to Apple in regard to the company's management development. In Part Two, focus is shifted to Apple's communication between its top management team and employees, and between the company and the stakeholders. Effectiveness of the communication is explained. Part one:

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: December 1, 2011 Essay by people
  • Case Study

    Case Study

    KEY ISSUES : -Carrefour had been maintaining a negative net working capital that is considered as a risky financial strategy. A negative net working capital that a company currently is unable to meet its short-term liabilities with its current assets (cash, accounts receivable and inventory). In case of temporary recession occur during payment of short term debt, the firm may unable to pay the debt. -Its Debt-to-Equity (D/E) ratio showed an increasing number over a

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    Essay Length: 586 Words / 3 Pages
    Submitted: December 1, 2011 Essay by fernandezjhoy
  • Case Study of Vyp

    Case Study of Vyp

    CONTENT A.INTRODUCTION 2 B.TERMS OF REFERENCE 2 C. PRIORITIZATION OF FIVE KEY ISSUES 2 D ANALYSES OF ISSUES 3 I REORIENTATION OF THE COMPANY 3 Ⅱ EXPANSION IN OVERSEAS MARKETS 4 Ⅲ DECISIONS ON BROADCASTING PROGRAM PORTFOLIOS 5 Ⅳ COST CONTROL AND CASH FLOWS MANAGEMENT 5 ⅤHUMAN RESOURCES TALENTS RESERVATION TO MAKE CORPORATE MORE INNOVATIVE 6 VI OTHER ISSUES 7 VII ETHICAL ISSUES 7 E. RECOMMENDATIONS 8 Ⅰ REORIENTATION OF THE COMPANY 8 Ⅱ EXPANSION

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    Essay Length: 2,283 Words / 10 Pages
    Submitted: December 3, 2011 Essay by people
  • Becoming a Non Smoker - Case Study

    Becoming a Non Smoker - Case Study

    Abstract DE is a 53 year old retired mother of 4 grown up daughters and also has 4 grandchildren (ages 6, 5, 3 and 1 years.) She lives at home with her husband. DE approached me as a volunteer for a case study, to help her become a non-smoker. As a student undertaking this case study, I discussed the ethical implications of our working relationship, and consent was given with regards to submitting the findings

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    Essay Length: 2,150 Words / 9 Pages
    Submitted: December 3, 2011 Essay by bene449
  • Cisco Systems, Inc.: Implementing Erp Case Study for Case 2.6

    Cisco Systems, Inc.: Implementing Erp Case Study for Case 2.6

    "Cisco Systems, Inc.: Implementing ERP'' Case Summary Cisco Systems, Inc. was founded in 1984, and became a publicly traded company in 1990. They were a $500 million dollar company running a UNIX based software package to support its core transaction processes. In late 1993, they were constantly fixing their existing IT system, which lead to decreased productivity. The shortcomings of the current system could no longer be ignored and the search began for a replacement

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    Essay Length: 3,956 Words / 16 Pages
    Submitted: December 4, 2011 Essay by people
  • Case Study - Marketing Fundamentals

    Case Study - Marketing Fundamentals

    ING DIRECT ("ING-D") Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the 'ING Direct USA - Rebel With A Cause' Case Study by IMD International, and Section B which critically assesses the ING-D website.

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: December 5, 2011 Essay by people
  • Ritz-Carlton Case Study

    Ritz-Carlton Case Study

    Creating Fine Ladies and Gentleman The Ritz-Carlton is able to create "ladies and gentleman" because of their complete commitment to creating a company culture that everyone can buy into. From the very first moment a potential employee is introduced to the company they are treated with the utmost respect. In fact, perspective employees are treated exactly how the Ritz's business model calls for its clients to be treated. It is in this way that the

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    Essay Length: 596 Words / 3 Pages
    Submitted: December 5, 2011 Essay by people
  • McDonalds Case Study

    McDonalds Case Study

    1. For an item, the following data is available regarding the item's monthly forecasts for the upcoming 12 months. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 628 884 2089 1650 1194 197 807 853 467 1384 552 697 Since this item is purchased from a supplier, there is a $200 transaction cost for each order of the item. Holding cost for inventory of the item is 5% of the unit

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    Essay Length: 266 Words / 2 Pages
    Submitted: December 8, 2011 Essay by people
  • Robert Krasnecky Case Study

    Robert Krasnecky Case Study

    Robert KRASNECKY Case Issue: Could the owners of dogs who entered sheep owners' property and slaughtered sheep be potentially held liable for emotional distress and loss of companionship and society suffered by the sheep's owner and for the violation of the trespassing law? Rule: To prove negligence, a plaintiff must demonstrate Duty, Breach of duty, Causation, and Damages. Also, he must demonstrate strict liability based upon defendant's awareness of his animal vicious propensities. If an

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    Essay Length: 1,865 Words / 8 Pages
    Submitted: December 9, 2011 Essay by people
  • Early Leadership Theory Relating to Tents-R-Us Case Study

    Early Leadership Theory Relating to Tents-R-Us Case Study

    1. Introduction The following report was compiled to discuss early leadership theories relating to the case study Tents-R-Us, with citation to relevant literature throughout. The ones that are relevant include; the personality era which includes the great man and trait approach, also included is the influence era which includes power relations and the persuasive period. Within this report the background to early leadership theory will be outlined to give a basis of knowledge. The report

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    Essay Length: 2,417 Words / 10 Pages
    Submitted: December 11, 2011 Essay by people
  • Footwear International Case Study Analysis

    Footwear International Case Study Analysis

    Case Summary Based on case, Footwear is a multinational manufacturer and marketer of footwear. It have more than eighty-three companies in seventy countries and head office acts as a service center also got staffed with specialists drawn from all over the world. Besides required standardization in technology and design of facilities, it also encourages a high degree of decentralization and autonomy in its operations. They use a concept of partnership at the local level has

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    Essay Length: 2,179 Words / 9 Pages
    Submitted: December 14, 2011 Essay by people
  • Case Study: At&t

    Case Study: At&t

    Case Study: AT&T Angela Miraglia-Dunn Argosy University October 22, 2011 Dr. Smith TABLE OF CONTENTS ABSTRACT.............................................................................................3 CASE STUDY INTRODUCTION..................................................................4 AT&T HISTORY...............................................................................4-5 TYPE OF LEADERSHIP......................................................................5-6 CHARACTERISTICS OF INNOVATION AND CHANGE IN AN ORGANIZATION...6 SWOT ANALYSIS.................................................................................6-7 SYSTEM FOR THE CASE STUDY................................................................8 APPLICATION OF THE SYSTEM...............................................................8-9 CHALLENGES AND THEIR SOLUTIONS...................................................9-11 ROLE OF ETHICS AND RESPONSIBILITIES.............................................11-12 PRINCIPLES AND PRACTICES FOR IMPLEMENTING INNOVATION............12-14 APPLICATION OF INNOVATIVE PROCESSES AND THEORIES TO INDIVIDUALS AND ORGANIZATIONS...................................................14-15 LITERATURE REVIEW........................................................................15-17 CORE ASPECTS OF LEADERSHIP..........................................................17-19 HINDRANCES

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    Essay Length: 7,244 Words / 29 Pages
    Submitted: December 14, 2011 Essay by people

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