DEVELOPING LOCAL MARKETING INITIATIVES ORGANIC essays
1,364 DEVELOPING LOCAL MARKETING INITIATIVES ORGANIC Essays: 201 - 225 (showing first 1,000 results)
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Global Marketing
One of article was entitled "The Effects of Global Strategy on Local IT Manager and Management: Focus on Factors Affecting Conflicts". This article did provide an insight on Australia and its multicultural marketing that aims to explain such conflict and suggests theoretical and practical perspectives for generating solutions. The focus was about Australia's multicultural society and how it presents challenges and opportunities for marketers, (Wilkinson and Cheng, 1999). The article presented a framework of Australia
Rating:Essay Length: 253 Words / 2 PagesSubmitted: July 22, 2011 -
Kudler Fine Foods - Integrated Marketing Communications Plan
Integrated Marketing Communications Plan This integrated marketing plan has been designed to guarantee that Kudler Fine Foods' marketing plan is congruent with the results of the demographic data and psychographic data from previous research. Forming tactics and strategies is imperative when creating an Integrated Marketing Communications plan. The organization must guarantee that all marketing initiatives support the company's mission statement when developing this type of plan. When marketing gourmet foods, it is vital to have
Rating:Essay Length: 908 Words / 4 PagesSubmitted: July 22, 2011 -
Amul Federation - Gujarat Cooperative Milk Marketing Federation Ltd
AMUL FEDERATION: GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2010-11) US$ 2.2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative
Rating:Essay Length: 3,111 Words / 13 PagesSubmitted: July 22, 2011 -
Walmart Application of Marketing
Introduction As stated by Kotler & Keller (2009 p. 90) "Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company." Wal-Mart Main Line of Business The company I have selected from the fortune 500 list is Wal-Mart Store; which has knocked Exxon Mobil out of the top slot for the fortune 500, 2010. Wal-Mart Stores, Inc. operates retail stores in various formats
Rating:Essay Length: 1,196 Words / 5 PagesSubmitted: July 22, 2011 -
John Deere & Company Marketing Plan
Deere & Company also known as John Deere has manufactured agricultural machinery and equipment since 1837 and still markets itself as "a company dedicated to those linked to the land" (2011, Deere.com, p. 1). The company operates in the United States, Canada, Europe, Brazil, Russia, India and China. According to the Company's Annual Report and 10K, the company changed its business structure in 1958 when it incorporated in the State of Delaware under the registrant
Rating:Essay Length: 784 Words / 4 PagesSubmitted: July 22, 2011 -
Marketing Strategies by P. Kotler
marketing strategies by P. Kotler There are two kinds of companies: those who change and those who disappear. 1. Win Through Higher Quality 2. Win Through Better Service 3. Win Through Lower Prices 4. Win Through High Market Share 5. Win Through Adaptation and Customization 6. Win Through Continuous Product Improvement 7. Win Through Product Innovation 8. Win Through Entering High-Growth Markets 9. Win Through Exceeding Customer Expectations A Company doesn't really have a strategy
Rating:Essay Length: 730 Words / 3 PagesSubmitted: July 23, 2011 -
Marketing
1. Executive Summary Business is the countries fastest growing innovator, distributor, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military markets. Freedom Group sells to a variety of independent retailers and retail chains whose goal is to stock the latest and greatest products from the variety of manufacturers from whom we buy. We support over 1000 such independent retailers' customers and are planning to invite them to
Rating:Essay Length: 6,439 Words / 26 PagesSubmitted: July 23, 2011 -
Professional Strategies Development
Patrick Comb's Major in Success is a piece if literature that should be obligatory in being a critical role to any student's repitoaire. Not only does it help students have an understanding of their passions and help them organize and balance their responsibilities, it emphasizes the importance of taking action for success. This book outlines the importance of internships, classes necessary to excel, training, and interviewing. I have learned that college is definitely the milestone
Rating:Essay Length: 557 Words / 3 PagesSubmitted: July 23, 2011 -
Is Marketing Management an Art or a Science?
Is Marketing Management an art or a science? This topic was persistent debate between marketers very often over fifty years, art and science pulls each other on the composition of marketing management, because no one can clearly defined the overall boundary of a marketer's domain. To analysis the proportion of art and science, first step will be identifying the characteristics of respective nature, major difference and distribution for marketing management behaviour. The classification between art
Rating:Essay Length: 1,698 Words / 7 PagesSubmitted: July 23, 2011 -
Organizational Behavior Organizations
Organizational Behavior Organizations have been described as groups of people who work interdependently toward some purpose. This definition clearly indicates that organizations are not buildings or pieces of machinery. Organizations are, indeed, people who interact to accomplish shared objectives. The study of organizational behavior (OB) and its affiliated subjects helps us understand what people think, feel and do in organizational settings. For managers and, realistically, all employees, this knowledge helps predict, understand and control organizational
Rating:Essay Length: 1,209 Words / 5 PagesSubmitted: July 24, 2011 -
What Is the Marketing Mix?
"What is the Marketing Mix?" The Marketing Mix is associated with those items of a company's marketing strategy that exist to address the customer's needs. It consists of four parts - product, price, place and promotion. These four elements should be perfectly balanced. In the following, by means of the Coca-Cola Company as an excellent example of a business with a successful strategy, the four parts of the Marketing Mix will be illustrated. The first
Rating:Essay Length: 587 Words / 3 PagesSubmitted: July 29, 2011 -
Potential for Livelihood Improvement Through Livestock Development in Jharkhand
This report presents the results of an appraisal study of the livestock sector in the state of Jharkhand, India. In particular it summarizes the opportunities for livelihood improvement and employment generation through livestock development based on information collected in four districts, Ranchi, Godda, East Singhbhum and Palamu, and presents some recommendations for research and development innovation. Background: Central and eastern India are home to some of the most disadvantaged communities in the country, with high
Rating:Essay Length: 409 Words / 2 PagesSubmitted: July 29, 2011 -
Land Acquisition a Sustainable Development Issue?
Is Land acquisition a Sustainable Development issue? Research and write about stakeholder engagement and suggest a way forward for Indian business. Looking back at 2010, what is the biggest hurdle in the Indian growth story that occurs in myriad reports and research? The one word answer is 'land'. Increased economic growth has only increased the many alternative uses of land, such as for agriculture, industries, infrastructure (roads, railways, power, telecom, mining etc), building houses, malls
Rating:Essay Length: 1,639 Words / 7 PagesSubmitted: July 30, 2011 -
The Perspectives of Using online Marketing Research
"The perspectives of using online marketing research" 0.0. Introduction The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade. The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing, promotion, Public Relations, Customer Service and novel conduits and tools. Information obtained from this research will be
Rating:Essay Length: 549 Words / 3 PagesSubmitted: July 30, 2011 -
Finance Reports of Hiltin Hotels Market Share
Hilton Worldwide Hotels offers the finest in accommodations, service, amenities and value to business and leisure travelers. They have expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With more
Rating:Essay Length: 355 Words / 2 PagesSubmitted: July 30, 2011 -
Least Developed Countries
1. INTRODUCTION The shift from a rural, agrarian economy to an urban, industrial economy is integral to the process of economic development (Kaldor, 1966, 1967). Although policymakers in the least developed countries (LDCs) have, at various times, attempted to make agriculture the primary engine of economic growth and employment generation, this approach has not worked, not least because of the contributions of the Green Revolution, which has had the dual effect of increasing agricultural productivity
Rating:Essay Length: 382 Words / 2 PagesSubmitted: July 30, 2011 -
The Mixed Market - the Small Business Owner - Iced Coffee's with Different Flavors
The Mixed Market - Small Business Owner My company has decided that we want to sell a particular product or offer a service? This product will be based on Coffee. Not just hot coffee's - but Iced Coffee's with different flavors. As the company grows we will introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will
Rating:Essay Length: 2,644 Words / 11 PagesSubmitted: July 31, 2011 -
Ciba - the Indian Retail Market
the type of retailers industry is divided into organised and unorganised sectors:- 1.. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc." These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. 2. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general
Rating:Essay Length: 393 Words / 2 PagesSubmitted: July 31, 2011 -
Kudler Fine Foods Sales & Marketing
Sales & Marketing Home | Marketing Overview | Sales Plan - 2007 | Market Surveys | Communications ________________________________________ Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Strategic Objective: Increase Loyalty and Profitability of Consumers * Expanding Services (Revenue Increase) - Kudler is offering parties
Rating:Essay Length: 646 Words / 3 PagesSubmitted: July 31, 2011 -
Marketing Plan for Whitelight
Marketing Plan for WhiteLight Chapter 1 Introduction: In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do the activities to retain them. In order to do the jobs of marketing a proper marketing plan is very important. Without having a complete plan the job of marketing will left with many excuses and even it could create a disturbing consequence
Rating:Essay Length: 3,813 Words / 16 PagesSubmitted: July 31, 2011 -
McDonald Marketing Management
community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, "your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make
Rating:Essay Length: 425 Words / 2 PagesSubmitted: July 31, 2011 -
Starbucks Market Control
Starbucks is a coffee company that is committed to virtuous in provenance and baking the greatest quality Arabica coffee in the world since 1971. When society hears of these companies, they wonder how the company became so proper and remains in business. Well it is done through control, which is essential for the attainment of any management objective. The control strategies used in this company is bureaucratic, market, and clan control mechanisms, in which each
Rating:Essay Length: 247 Words / 1 PagesSubmitted: July 31, 2011 -
Computer Technology and the Networked Organization - Think the Unthinkable - Article Review
After reading "Think the Unthinkable" article on Oticon Corp., I do not think Oticon would be a good role model for "effectively" integrating information technology into the office. I think that the new CEO, Lars Kolind, brought integrating information technology into Oticon's office but I don't think I would say it was the most effective approach. Although when you read "Complexity of New Office Designs" it discusses how more companies want the open spaces for
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: August 1, 2011 -
Analysis of Effectiveness of a Recruitment Process in an Organization
ANALYSIS OF EFFECTIVENESS OF A RECRUITMENT PROCESS IN AN ORGANISATION CONTENT 1. Introduction 3 2. The recruitment process 3 3. Recruitment strategy 5 4. Posting vacansies 5 5. Recruiting from internal sources 6 6. Recruiting from external sources 7 7. On-line application / recruiting on the internet 9 8. College recruitment 11 9. Job fairs 12 10. Conclusion 13 11. References 14 INTRODUCTION This article gives introductory guidance. It provides advice to help improve the
Rating:Essay Length: 2,220 Words / 9 PagesSubmitted: August 2, 2011 -
The Uk Market for Apples 2009/10
* The estimated resident population of the UK was 61,383,000 in mid 2008, up by 408,000 on the previous year * UK average household income is £14,317 ($23,000) * GDP was up by 0.4% at the end of 2009 * 6 straight quarters of decline ended at the end of 2009. The overall slump in the UK was the biggest contraction since records began in 1949 and the total decline in 2009 was 4.8% *
Rating:Essay Length: 963 Words / 4 PagesSubmitted: August 2, 2011