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  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    SUB: ADVERTISING N.B.: 1) Attempt any Four cases 2) All cases carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael

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    Essay Length: 7,683 Words / 31 Pages
    Submitted: July 22, 2011 Essay by milindj_2001
  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,379 Words / 6 Pages
    Submitted: August 15, 2011 Essay by nikunjt
  • The Forecast Is Sunny for the Weather Channel

    The Forecast Is Sunny for the Weather Channel

    THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what

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    Essay Length: 1,492 Words / 6 Pages
    Submitted: November 6, 2012 Essay by sindhu
  • The Weather Channel

    The Weather Channel

    The weather channel efforts have spanner from improving the network, product extending the weather channels name and related products and a promotional kit and then the weather channel netwoprk uses a staff of nmore than 100 meteorologists to analyse national weather services data and proper 4000 localised forecast while their local reports are the channel's main stays, new feature have crept in that have had the fact of strectchinh the avrege viewing to from II

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 22, 2010 Essay by people
  • Weather Channel Questions

    Weather Channel Questions

    Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. 2. Identify other potential sources of information about the weather. 3. Discuss the role of qualitative research in identifying consumer's needs for weather-related information. Which qualitative research techniques should be used? 4. If a survey were to be conducted to determine consumer preferences for weather-related information, which interviewing method would you recommend? Why? 5.

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    Essay Length: 446 Words / 2 Pages
    Submitted: July 30, 2011 Essay by people
  • The First Weather Channel 1982

    The First Weather Channel 1982

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: August 2, 2011 Essay by amituser
  • Weather Channel Advertising

    Weather Channel Advertising

    When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in

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    Essay Length: 1,379 Words / 6 Pages
    Submitted: September 13, 2011 Essay by emba
  • Identify Other Potential Sources of Information About the Weather?

    Identify Other Potential Sources of Information About the Weather?

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 514 Words / 3 Pages
    Submitted: December 1, 2010 Essay by people
  • The Importance of Channels of Distribution

    The Importance of Channels of Distribution

    The Importance of Channels of Distribution: Oh how we Love our Material things in this Material world. If you have ever consumed a product or purchased a product then you most likely purchased a product that has gone through the process known as Channels of Distribution. What you're probably thinking is what that is? Well i'm going to tell you and I will also inform you of the importance of this process to the way

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    Essay Length: 1,576 Words / 7 Pages
    Submitted: May 1, 2011 Essay by people
  • Great Gatsby - Feeling Under the Weather

    Great Gatsby - Feeling Under the Weather

    Feeling Under the Weather The phrase "under the weather" usually refers to a person who is feeling melancholy or down in the dumps. In The Great Gatsby, Fitzgerald makes subtle references to the weather that symbolize the mood of characters. When Daisy and Gatsby meet at Nick's house, she breaks down and the weather coordinates with her mood; when Gatsby and Tom are fighting for Daisy it is boiling hot outside; when Nick goes to

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    Essay Length: 790 Words / 4 Pages
    Submitted: May 19, 2011 Essay by people
  • Forecasting International

    Forecasting International

    For some 20 years, Forecasting International has tracked a list of major trends that are reshaping our world. This edition of the periodic report on the trends includes ten of the most important trends for the hospitality and travel industry. Each trend identified is accompanied by a summary and the implications for five important industry segments: airlines, cruises, hotels, restaurants, and travel For some 20 years, Forecasting International has tracked a list of major trends

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    Essay Length: 1,465 Words / 6 Pages
    Submitted: July 4, 2011 Essay by people
  • Phone-In Interactive Health Programmes in Tamil Television Channels

    Phone-In Interactive Health Programmes in Tamil Television Channels

    Phone-in Interactive Health Programmes in Tamil Television Channels S. Rajvee and I. Arul Aram Television is a major source of recreation for the people of India. Though television concentrates more on soaps, reality shows and film-based programmes, many of them now have slots for health-related programmes. These health shows range from 20 seconds advertisement to one hour programmes. This trend is because of the increased health awareness among the public, which again may be an

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    Essay Length: 278 Words / 2 Pages
    Submitted: July 14, 2011 Essay by people
  • Preferred Channel of Communication Strategy of Mc Donnalds at Hongkong

    Preferred Channel of Communication Strategy of Mc Donnalds at Hongkong

    Preferred channel of communication There are many types of communication channel that McDonalds is up to. Different campaign focuses on advertising on TV or radio or magazines, print such as brochures, posters, celebrity endorsement, scientific reports and Public Relations such as event, and some new channels like internet and cell phone and social media. Communication Strategy Two meals at one price: To create buzz in the market, they planned to make an event for six

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    Essay Length: 414 Words / 2 Pages
    Submitted: July 15, 2011 Essay by people
  • Rethinking Distribution: Adaptive Channels

    Rethinking Distribution: Adaptive Channels

    "Rethinking Distribution: Adaptive Channels" PART A. Basic Concepts and Idea 1. Forward Looking companies have discovered adaptive channels as a solution to meeting challenging and unique demands of the customers. 2. Adaptive Channels have increased the profit making opportunities because companies share their resources and capabilities in a novel way. 3. Distribution channels enable cost saving and improve the productivity 4. The benefit of the distribution channels come from opportunity to leverage the resource and

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    Essay Length: 289 Words / 2 Pages
    Submitted: July 20, 2011 Essay by people
  • Distribution Channel Members

    Distribution Channel Members

    Distribution Channel Members are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no distribution channel members (eliminating middlemen, wholesalers, distributors, etc.). Do you agree or disagree? Support your position with marketing concepts and principals. This question is worth 25 points. What does distribution mean? It is the activities that make products available to the consumers when and where they want to purchase them. Distribution

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    Essay Length: 3,393 Words / 14 Pages
    Submitted: July 23, 2011 Essay by people
  • Communication Channel Scenarios

    Communication Channel Scenarios

    Scenario 2 You are the manager of large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no longer work for a computer application used by all company employees, you quickly contact the offsite IT department responsible for the upkeep of that computer application to find out why the login information is no longer working, you discover that the login name and password

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    Essay Length: 270 Words / 2 Pages
    Submitted: August 28, 2011 Essay by people
  • Weather-Protection Products Could Take on Several Structures

    Weather-Protection Products Could Take on Several Structures

    Weather-protection products could take on several structures:9 A floor provided the customer with downside protection when the underlyinG variable, such as deGree-days, fell below the established threshold. The upside opportunity remained unconstrained. The payout for the floor was equal to the deGree-day differential times a $/dd. Most sellers of weather derivatives, however, were unwillinG to accept all the downside risk associated with a floor and therefore set a payout limit. A ceiling cap provided the

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    Essay Length: 504 Words / 3 Pages
    Submitted: September 3, 2011 Essay by people
  • Identify Other Potential Sources of Information About the Weather

    Identify Other Potential Sources of Information About the Weather

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 500 Words / 2 Pages
    Submitted: September 6, 2011 Essay by people
  • Forecasting Project

    Forecasting Project

    321 Forecasting Project QTR Q rose P Rose P carn U Events Disp. Inc. T 3 11484 4.52 6.98 8.8 40022 790.55 1 4 9348 5.08 5.7 7 36996 953.48 2 1 8429 6.14 8.12 8 34035 908.93 3 2 10079 5.82 7.28 8.9 36597 951.06 4 3 9240 5.46 6.42 8.5 38084 981.53 5 4 8862 5.54 7.32 6.2 35254 1092.41 6 1 6216 7.18 7.52 6.1 33111 1024.54 7 2 8253 6.46 6.98

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    Essay Length: 711 Words / 3 Pages
    Submitted: September 10, 2011 Essay by people
  • Identify Other Potential Sources of Information About the Weather

    Identify Other Potential Sources of Information About the Weather

    Identify other potential sources of information about the weather? A weather radar, or weather surveillance radar (WSR), is a type of radar used to locate precipitation, calculate its motion, estimate its type (rain, snow, hail, etc.), and forecast its future position and intensity. Modern weather radars are mostly pulse-Doppler radars, capable of detecting the motion of rain droplets in addition to intensity of the precipitation. Both types of data can be analyzed to determine the

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    Essay Length: 367 Words / 2 Pages
    Submitted: September 13, 2011 Essay by people
  • Fashion Forecast

    Fashion Forecast

    Introduction The Fashion Forecast provides an overview of future trends and developments in the fields of style, colour and fabric for the Fall/Winter season 2010-2011. The forecast also includes design suggestions. To cope with the ever-changing world, the marketing segmentation and targeting techniques are rapidly evolving from traditional, static, demographic-based criteria towards dynamic, mood, lifestyle and psycho graphic influences. Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is

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    Essay Length: 533 Words / 3 Pages
    Submitted: September 19, 2011 Essay by people
  • Cosmetics Distribution Channels

    Cosmetics Distribution Channels

    Distribution Channels in the cosmetics industry consist of individuals and firms, involved in the process of making cosmetic products or services available to consumers for use and consumption. Their major role is to provide a link between production and consumption. They perform three main functions, namely, transactional function, logistical function and facilitating function. Distribution channels perform a transactional function that incorporates buying, selling and risk taking. They are in charge of purchasing cosmetics from manufacturers,

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    Essay Length: 710 Words / 3 Pages
    Submitted: September 24, 2011 Essay by people
  • Communication Channel Scenarios

    Communication Channel Scenarios

    Scenario I Verbal communication and e-mail are the best choices for getting your team to develop a global marketing strategy for the new beverage because if you hold a meeting to quickly discuss what needs to be done, some quick brainstorming can be done, and everyone can go back to their desks and continue to brainstorm on their own or in small groups. The leader can e-mail a quick copy of what was discusses so

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    Essay Length: 419 Words / 2 Pages
    Submitted: September 26, 2011 Essay by people
  • Forecasting Case

    Forecasting Case

    Forecasting Forecasting is an important part of all businesses. The wrong prediction of future demand can send a business into peril by having too much excess inventory or not enough inventory to meet the demand of the customers. This could cause customers to get products at a discounted price so the business can rid itself of excess or customers will look elsewhere to get the products that they need. There are three different types of

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: November 1, 2011 Essay by people
  • Forecast System

    Forecast System

    Forecast System 2.1 RUNNINGHEAD: FORECASTING SYSTEMS Forecasting Systems P.1 Forecasting System 2.1 What is Forecasting? Forecasting is the prediction of outcomes, trends, or expected future behavior of a business, industry sector, or the economy through the use of statistics. Forecasting is an operational research technique used as basis for management planning and decision making. Common types of forecasting, include trend analysis, regression analysis, Delphi technique, time series analysis, correlation, exponential smoothing, and input-output analysis. Briefly

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: December 9, 2011 Essay by badabing

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