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Last update: March 10, 2017
  • How Am I Going to Make Use of My Master Studies in My Professional Career?

    How Am I Going to Make Use of My Master Studies in My Professional Career?

    * How am I going to make use of my master studies in my professional career? (300 words). Enrolling in this MBA program will definitely have a positive impact in my professional career, particularly in enhancing my skills for high-level decision making, organizational leadership and providing me with better tools to leverage my grit. A program such as this one, is the ideal counterpart for my engineering background, and will complement my work experience with

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    Essay Length: 312 Words / 2 Pages
    Submitted: November 17, 2017 Essay by se.pinilla86
  • Case Study of Muji

    Case Study of Muji

    School of Continuing and Professional Education City University of Hong KonBA / BA (Hons) Marketing Management (163-29180) Assignment 1 Module Name & Code: International Marketing (MKT09901) Assignment Title (If applicable): Assessment 1 Tutor: Ms Olivia Koon Student Name (FULL Name): WONG Ka Kit Napier Matriculation No.: 40297372 CityU Student No.: 54789104 Word Counted: 2330 Submission Date: 2017/03/09 ________________ Table of Contents 1. Introduction 3 1.1 Company Background 3 1.2 BCG Martix 3 1.3 Porter’s Generic

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    Essay Length: 3,329 Words / 14 Pages
    Submitted: November 17, 2017 Essay by kitjai324
  • Walmart Case Study

    Walmart Case Study

    Walmart Case Walmart’s success is definitely not an occasion. It only took around 50 years to become a multi-billion profit company with multiply innovation and changes. Sam Walton, who was the founder of Walmart didn’t start the Walmart in the beginning. He opened the first Ben Franklin store in 1945 and decided to focus more on the discount store “Walmart” in 1962. In 1987, Sam Walton named the new CEO - Mr. Glass to lead

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    Essay Length: 1,488 Words / 6 Pages
    Submitted: November 17, 2017 Essay by Derek Zeng
  • McDonalds Case Study

    McDonalds Case Study

    INTRODUCTION: McDonalds is the largest fast-food chain in the world. The company was founded in 1954 with two brothers Mac and Dick McDonald and Ray Croc. The company has grown exponentially over the past 60-plus years. McDonalds' franchises can be found throughout the world, with "32,000 restaurants in 117 countries, providing jobs for 1.7 million staff and feeding 60 million customers per day" (Slack and Lewis, pg. 441). During McDonald's rapid expansion they created very

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: November 19, 2017 Essay by noelle512
  • Craft Marine Corporation Case Study

    Craft Marine Corporation Case Study

    Craft Marine Corporation Case Statement of Major Issue: Craft Marine is a successful boat company looking to continue its momentum from previous years into the coming year, 2002. The company has recently spent considerable amounts of money on developing new aspects of its ever-growing product line. The major issue we now face is to develop a new advertising budget for 2002 and determine how that budget is best allocated amongst the product set, advertising outlets,

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    Essay Length: 664 Words / 3 Pages
    Submitted: November 19, 2017 Essay by lancers8402
  • Ccd Starbucks Case Study

    Ccd Starbucks Case Study

    CaseQuestions: CCD-Starbucks Group 4 * As a market leader, what are the most important competitive advantages of CCD? What are the biggest competitive challenges CCD might have to face with the arrival of Starbucks in India? CCD Competitive Advantages: 1. First mover advantage:CCD has the first mover advantage as it was the first to introduce the concept of cafes in India and had no competitors and hence they could sell at a premium price. 2.

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: November 21, 2017 Essay by Sahej Abrol
  • Shangrila Hotel Case Study

    Shangrila Hotel Case Study

    CASE 4 SHANGRI-LA HOTEL STRATEGIC MANAGEMENT Prepared by: John Joseph Gochingco ________________ 1. PROBLEM In order to maintain its status, should Shangri-La Hotel hold on only to the limited shrinking high-yield market? How relevant is the positive growth in Singapore’s tourism to Shangri-La’s market representation? Would the increase in the China market have any relevance to Shangri-La? 1. POINT OF VIEW The group takes the view of a consultant to the CEO of Shangri-La Hotel.

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: November 22, 2017 Essay by jjgoch
  • Ger 1000 Tut 1 Design of Studies

    Ger 1000 Tut 1 Design of Studies

    GER 1000 tut 1 Design of studies Chapter summary: Association. * If rate (A|B) does not equal to rate (A|not B), the A is associated with B * Positive Association. If rate (A|B) > rate (A|not B), then A is positively associated with B * Negative association. If rate (A|B) < rate (A|not B), then A is negatively associated with B * No Association. If rate (A|B) = Rate (A|Not B), then A is not

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    Essay Length: 1,326 Words / 6 Pages
    Submitted: November 23, 2017 Essay by Yew Peng Fong
  • Pepsico, Inc. Case Study

    Pepsico, Inc. Case Study

    Company Background PepsiCo, Inc. is known to be one of the greatest American corporations that manufactures food, snacks, and what we all know and love, carbonated and uncarbonated drinks. PepsiCo consists of the fusion of Pepsi Cola and Frito Lay, which took place in 1965. In my tour, I learned that Pepsi-Cola was created and founded on August 28, 1898 by Caleb Bradham, who was a pharmacist from North Carolina. Later in the years, Frito-Lay

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    Essay Length: 2,132 Words / 9 Pages
    Submitted: December 3, 2017 Essay by Ashley Dickens
  • Case Study Air Bnb

    Case Study Air Bnb

    COHEN LévanaB312/4/2017 S T R A T E G Y M A N A G E M E N T Pr. Nathalie Garson UCLA case study: AIR BNB ésultat de recherche d'images pour "air bnb" Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms. The company does not own any lodging; it receives percentage service fees from both guests

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    Essay Length: 729 Words / 3 Pages
    Submitted: December 6, 2017 Essay by levhd95
  • Ucamart Case Study

    Ucamart Case Study

    CHAPTER 1 INTRODUCTION 1.1 Introduction . Technology can be the knowledge of techniques, processes, or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things. The human species use of technology began with the conversion of natural resources into simple tools. Similarly, information or knowledge that is spread easily and quickly to all corners of the world in line with

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    Essay Length: 8,132 Words / 33 Pages
    Submitted: December 10, 2017 Essay by Fireboy Akmal
  • Nike Pestel Analysis

    Nike Pestel Analysis

    Introduction The assignment describes a company and the nature of management of its business. The chosen company is Nike and this company’s origin is United States. The purpose of the assignment is to shoe the relationship between Nike and its origin through PESTEL analysis and Porter’s five forces. The structure of the assignment contain the company background , country background, PESTEL ananlysis, Porter’s five forces, strategic recommendation and in the end, there will be a

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    Essay Length: 2,029 Words / 9 Pages
    Submitted: January 13, 2018 Essay by kimmyy li
  • Case Study Espresso Lane to Global Markets

    Case Study Espresso Lane to Global Markets

    We are considering expanding Espressamente in the markets of Brazil, China, Germany, India, Japan, the United Kingdom and the United States. In order to prioritize the best potential market for growth, we conducted a country screening (exhibit 1) against economic, political, sociocultural and competitive forces in each market1 and identified numerous success factors2 (exhibit 2). Of these, the most important are coffee consumption, sales, and income per capita, as these imply use of disposable income

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    Essay Length: 546 Words / 3 Pages
    Submitted: January 16, 2018 Essay by Amy Patel
  • Fit to Table - a Case Study in Training and Development

    Fit to Table - a Case Study in Training and Development

    Fit to Table - A Case Study in Training and Development Problem Statement Fit to Table, a small startup company, has recently encountered issues with employee morale, policy compliance, and removal of an employee from the business. Management is seeking guidance on how to address the aforementioned issues legally while upholding the best company culture. Analysis Anika Jensen, VP Human Resources, needs to first look through all policies and determine which acts described are a

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    Essay Length: 278 Words / 2 Pages
    Submitted: January 21, 2018 Essay by Ashqbsel
  • Environmental Analysis on Nike in China

    Environmental Analysis on Nike in China

    Name: Demi Tung CT No.: 0290121 Title: Environmental Analysis on Nike in China Date: 5th of September 2017 1. Introduction Nike is an American-based multinational company that specializes in the designing and manufacturing of sporting apparel, footwear, accessories and equipment. Nike started to venture into China in the 1970s, due to the low cost of wages and talented manpower, as well as its large consumer base. As such, Nike has enjoyed positive sales growth in

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    Essay Length: 2,420 Words / 10 Pages
    Submitted: January 22, 2018 Essay by Demi Tung
  • McDonald’s India Case Study

    McDonald’s India Case Study

    1. Executive Summary This case study analysis was assigned to us to examine why McDonald’s bold expansion to Tier II cities of India had not been followed. Since its entry to the Indian market in 1995, McDonald’s had grown steadily up to 2008. In fact, it had achieved a strong market share (16%) in key markets such as Delhi and other Tier I cities even with the presence of its key competitors such as Pizza

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    Essay Length: 1,118 Words / 5 Pages
    Submitted: February 5, 2018 Essay by Imerygg
  • McDonalds Case Study

    McDonalds Case Study

    Nazzala Zakka Wali 29117367 Operation Management Assignment: Mcdonald’s Corp 1. Positioning of McDonald’s as a fast food business McDonald’s is a fast food company that was founded in 1940 started by McDonald’s brothers. Restaurant operated in San Bernardino, California, United States. They rechristened their business as a hamburger stand. The first time a McDonald’s franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman,

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    Essay Length: 1,169 Words / 5 Pages
    Submitted: February 6, 2018 Essay by Nazzala Wali
  • National Cranberry Case Study

    National Cranberry Case Study

    Sath Arjdthanoo Thaer Sabaana Jory Simmons National Cranberry Cooperative Case Study Introduction As one of the leaders in the cranberry industry, National Cranberry Cooperative (NCC) was an organization formed and owned by growers of cranberries. The organization was very successful; however, on February 14, 1996, Hugo Schaeffer, vice president of operations at NCC, came to realize that its operation had problems at receiving plant #1 [RP1]. After he reviewed last fall’s process operation, he realized

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: February 6, 2018 Essay by theosa14
  • Air Bar Case Study

    Air Bar Case Study

    Principles of Marketing by Rohail Ashraf Marketing Project Report – Group 8 Osama Zahid – 19110201 Talha Ayaz – 19110280 Eesha Nadeem – 19020507 Namrah Qureshi – 19110287 Mahad Imran – 20020288 ________________ Contents Introduction 3 Product Description 3 Product Need 4 Market Audit ………………………………………………………………………………….4 PEST Analysis 4 Competitor Analysis 6 S.T.P (Segmenting, Targeting and Positioning) 6 Segmentation: 6 Targeting: 6 ∙ Private Schools 7 ∙ Architects 7 Positioning: 7 Marketing Strategy 8 Price: 8

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    Essay Length: 4,122 Words / 17 Pages
    Submitted: February 6, 2018 Essay by talhaayaz
  • Family Dollar Case Study

    Family Dollar Case Study

    1. TIME CONTEXT: (2009) 1. VIEWPOINT: Howard Levine, CEO of Dollar Family Stores, Inc. 1. V-M-V Statement Vision * To be the best small-format convenience and value retailer serving the needs of families on neighborhoods. * To provide a wide array of items to our customers and give them the best value at competitive prices. Mission Family Dollar Stores, Inc. is committed: * To continue to strive in implementing new and improved technologies to stores

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: February 10, 2018 Essay by Cendric Clemente
  • Zipcar Case Study

    Zipcar Case Study

    1. What is the major issue?` 1. What are the major options the company could possibly consider? * Zipcar should focus on trying to retain a large portion of Zipsters after graduation of college and into their professional careers. The continuation of corroboration with universities is a great idea and initiative to try and create a Zipster culture. College is where many lifestyle choices are made and often adopted for the remainder of the person's

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    Essay Length: 656 Words / 3 Pages
    Submitted: February 12, 2018 Essay by Thom Cvln
  • Bernard Marx - Brave New World - Charactor Study

    Bernard Marx - Brave New World - Charactor Study

    Jamison Greenway Bernard Marx is a key character in the novel Brave New World, he is a alpha and has some pretty big issues with self- confidence. He has this confidence problem from the way the other alphas treat him. He gets put in a social class of people that are considered flawless, and all of these people are the same, they are the same height same intelligence level accept for Bernard. Bernard is shorter

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    Essay Length: 586 Words / 3 Pages
    Submitted: February 13, 2018 Essay by Jamison Greenway
  • Dropbox Case Study

    Dropbox Case Study

    ________________ Resultado de imagem para dropbox logo Resultado de imagem para catolica lisbon logo Problem Statement Dropbox is a downloadable app that allows users to share, sync and store files and have access to those files both from their personal computers as from their smartphones. It was founded in April 2007 by Drew Houston, the current CEO of the company, and by Arash Ferdowsi, the current chief technology officer. Dropbox was launched to the public

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    Essay Length: 2,244 Words / 9 Pages
    Submitted: February 18, 2018 Essay by mmm123
  • Aldi Strategy Case Study

    Aldi Strategy Case Study

    http://hrportugal.pt/wp-content/uploads/2015/06/4.png Nova School of Business and Economics Undergraduate Strategy Fall Semester 2015/2016 Case-Study 2 Submitted on 11/12/2015 By Group I: Inês Andrade, nº 12876 Inês Carvalho, nº 12854 Mara Sousa, nº 12644 Rodrigo Ramos, nº 12853 Question 1 One of many ways that Aldi explores scale economies is standardizing the products sold in every store, which allows them to get its products in high quantities. As more quantities are bought from the suppliers Aldi increases

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2018 Essay by Rodrigo Ramos
  • Bus 400 Whole Foods Case Study

    Bus 400 Whole Foods Case Study

    1. 1. 1. Because Whole Foods focused on highest quality natural and organic foods, products are expensive. Compared to other supermarkets, Whole Foods has much higher gross margin and profit margin. Among the four supermarkets, Supervalu's revenue has declined each of the past several years. Thus, they have a negative profit margin because of a net loss. Kroger has the lowest gross margin because their strategy is "Customer 1st" and "low price." This strategy drives

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    Essay Length: 717 Words / 3 Pages
    Submitted: February 25, 2018 Essay by Zixuan Wang

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