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Last update: May 26, 2015
  • The Problem of Kleptomania Among Young Generations.

    The Problem of Kleptomania Among Young Generations.

    Kleptomania The problem of kleptomania among young generations. Problem solution essay. Assem Bekbergenova ID 20142463 Academic Reading and Writing I Yelena Zhacheva March 2, 2015 ________________ Outline 1. Introduction Due to the increased number of people with the kleptomania disease among young generations, the patients should take antidepressants, parents of a child collaborate with a doctor and the youngsters get the cognitive behavioral therapy in order to improve the situation. 1. Background 1. Identify the

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    Essay Length: 2,557 Words / 11 Pages
    Submitted: September 17, 2015 Essay by Assem Bekbergenova
  • Hubspot: Inbound Marketing and Web 2.0

    Hubspot: Inbound Marketing and Web 2.0

    Q. Which is the right segment for Hubspot to target? Why? Which pricing model – Software-as-a-service (SaaS) or Software-as-a-Product (SaaP) is more suitable for HubSpot? Solution: On analyzing the segment to be targeted, we need to analyse three main issues: -Pros and Cons of each segment -Customer Lifetime Value in each segment -Customer Volume in each segment Owner Ollie Marketer Mary Pros Cons Pros Cons * 73% of customer portfolio * Lower cost to acquire

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    Essay Length: 344 Words / 2 Pages
    Submitted: September 28, 2015 Essay by poojajk
  • Marketing Ethics: Coco-Cola

    Marketing Ethics: Coco-Cola

    Student name: Leung Wing Sing Student id: 13086667D Marketing Ethics – Coco-Cola Introduction There is an increasing concern about the ethical values adopted by business in the society recently. According to the definition from Business Dictionary.com (2015), marketing ethics addresses basic principle and values that govern the practices of business those engaged in promoting products or services to customers. This essay will discuss the ethicality of The Coca-Cola Company’s marketing activities and focus on the

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    Essay Length: 808 Words / 4 Pages
    Submitted: October 4, 2015 Essay by Star Leung
  • E-Marketing: Seven Criterias

    E-Marketing: Seven Criterias

    Part A: General Appraisal 1. 7 Criteria Context The context is used to design the look-and-feel of a screen-to-face customer interface. A good context design make visitor to retain eyes longer on website and easy to follow navigation. Normally, website can be divided into three types: functionality, aesthetically and hybrid site that combines both aesthetic and functional dimensions. The functionality website tends to contain much more information than can be usefully presented to screen-to-face customer

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    Essay Length: 4,492 Words / 18 Pages
    Submitted: October 17, 2015 Essay by JunKaiZhou
  • The Problem of Evil

    The Problem of Evil

    INTRO TO PHILOSOPHY The Problem of Evil An in Depth Look Brandon 12/6/2013 Prof. Anon (MWF, 11:10 a.m.) The Problem of Evil is a philosophical question that has been debated throughout history. Thinkers, religious figures, and historical philosophers have debated the subject. The triggering questions are: Is God willing to prevent evil but unable to do so? Then he is not omnipotent. Is God able to prevent evil but unwilling to do so? Then he

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    Essay Length: 1,681 Words / 7 Pages
    Submitted: October 20, 2015 Essay by dawnsoap
  • Fomulate the Problem: Puma Company

    Fomulate the Problem: Puma Company

    Formulate the problem We found that the sales result of the PUMA Company is less than expected sales in the first line and this became the issue for this case study. There are some reasons we chose sales problem as the issue for our case study. The objectives of our case study are to allow us more understand about PUMA Company, to allow us to identify the causes of the problem that occurs in PUMA

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    Essay Length: 349 Words / 2 Pages
    Submitted: October 25, 2015 Essay by YF1993
  • The Problems Reflected by Deng’s Policy

    The Problems Reflected by Deng’s Policy

    Sheng Xiao Sheng Chris Blankenship EG 102 25 September, 2013 The Problems Reflected by Deng’s Policy Deng xiaoping was a politician and reformist leader of China. He led China towards a market economy after Mao’s death. He enforced a policy called : “reform and opening up policy” in 1978. His comment about the policy is “When some people and some regions get rich first, others will be brought along and through this process, common prosperity

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    Essay Length: 989 Words / 4 Pages
    Submitted: November 1, 2015 Essay by Xiao Sheng
  • Google's China Problem - Cross-Cultural Sensitivity or Cross-Cultural Awareness in the Global Workplace

    Google's China Problem - Cross-Cultural Sensitivity or Cross-Cultural Awareness in the Global Workplace

    Cross Cultural Communications Cross-cultural sensitivity or cross-cultural awareness in the global workplace GOOGLE'S CHINA PROBLEM http://www.newdirectionsconsulting.com/wp-content/uploads/2011/11/life-in-a-matrix-7-cross-cultural.jpg Table of Contents 1. EXECUTIVE SUMMARY 2. Cultural differences 2.1 American(Google) and China culture 2.2 Google and China approach to privacy issues 2.3 Google search engine (Business etiquette - cultural custom) 2.4 Google vs China organisation culture dealing with China Government 3. The Great Firewall 3.1 Internal/ External self-censorship 4. Self-disciple Award 4.1 Intimidation/ self-regulation 5. Compromise and disclaimers

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: November 28, 2015 Essay by Ewe Seow Ying
  • How Amazon Adapted to the New Marketing Realities of Globalization, Technology and Social Responsibility

    How Amazon Adapted to the New Marketing Realities of Globalization, Technology and Social Responsibility

    How Amazon.com adapted to the new marketing realities of globalization, technology and social responsibility Paulette Mason Wilmington University ________________ Globalization In recent years, improvements in transportation, communication, digital technology and the internet have created a new reality for marketing on a global scale. Amazon.com has utilized these advancements in technology since its inception in 1994 due to the forward thinking and leadership of CEO Jeff Bezos. As a result, Amazon.com has become a leader in

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    Essay Length: 650 Words / 3 Pages
    Submitted: November 28, 2015 Essay by pmg12
  • Marketing - Product Promotion Strategy

    Marketing - Product Promotion Strategy

    Product Promotion Strategy Promotion is one of the elements in marketing mix that used to communicate with customers, stockholders, and the broader public. It aims to attract customer’s attention, increase the demand of the product, and mark off the product from others in the marketplace (Boundless, n.d.). We decide to use a mix of advertising and direct marketing to promote our ‘Cloud sofa’. “Advertising is any paid-for communication overtly intended to inform and influence one

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    Essay Length: 418 Words / 2 Pages
    Submitted: December 2, 2015 Essay by JWYEOW
  • Hawaiian Punch “go- To- Market Strategy”

    Hawaiian Punch “go- To- Market Strategy”

    Hawaiian Punch “Go- To- Market Strategy” Eight companies distribute the most well-known brands in the U.S fruit juice and juice category. These are the PepsiCo, Coca-Cola Company, Kraft Food, Sunny Delight, Cadbury Schweppes, Welch and Nestle USA. Of all its competitors, Hawaiian Punch is a strong competitor forming 55% of the total sales. Consumers have confidence in Hawaiian Punch as the product has established a strong market base with a reputation of 70 years in

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    Essay Length: 632 Words / 3 Pages
    Submitted: December 3, 2015 Essay by Filiz Sargın
  • Four Types of Credit Market Instruments

    Four Types of Credit Market Instruments

    Makro Summary for Final Exam Chapter 4) Four types of Credit Market Instruments: 1. Simple Loan → principal is repaid at the maturity date with interest E.g.: CF = cash flow in one year = $110 n = number of years = 1 Interest rate = 10% 1. Fixed payment Loan → is repaid by making the same payment (principal + interest) every period for a set period of time E.g.: LV = loan value

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    Essay Length: 2,437 Words / 10 Pages
    Submitted: December 5, 2015 Essay by Johannes Kreuzen
  • Marketing Position Paper - Volkswagen Emission Scandal

    Marketing Position Paper - Volkswagen Emission Scandal

    The World’s biggest car maker, Volkswagen, has been doing its testing in the United States to avoid supervision has breakthrough their sales brought a disbelief to the car industry. The company had admitted that they are using special software to decrease down emissions during diesel vehicle testing. Since the first day the story broke, the scandal has enlarged further. The company indicated that about half a million cars in the US and 11 million cars

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    Essay Length: 688 Words / 3 Pages
    Submitted: December 18, 2015 Essay by Devina Wirawan
  • Volkswagen Emission Scandal - Principles of Marketing

    Volkswagen Emission Scandal - Principles of Marketing

    Position Paper Principles of Marketing Devina Wirawan 12414063 Class ID: 128 Volkswagen Emission Scandal The World’s biggest car maker, Volkswagen, has been doing its testing in the United States to avoid supervision has breakthrough their sales brought a disbelief to the car industry. The company had admitted that they are using special software to decrease down emissions during diesel vehicle testing. Since the first day the story broke, the scandal has enlarged further. The company

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 18, 2015 Essay by Devina Wirawan
  • Bm 0053 - Capital Market & Financial Instruments

    Bm 0053 - Capital Market & Financial Instruments

    School of Business Management BM0053- Capital Market & Financial Instruments ICA, Semester 1, 2015/2016 Module Group: FD-02 (iFAST Corporation Ltd.) United Financial Consultants (UFC) Date of Submission: 10 July 2015 Name Admin Number Woon Tian Cheng, Kevin 131525X Benedik Lee Kian Ter 134822F Nur Shahirah Binte Roslan 136836T Chong Sze Min 132129G Rao Sheng Ming 130909U Chong Li Shi 134793M Done By: ________________ Executive Summary This report provides an analysis and evaluation of iFAST’s past

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    Essay Length: 4,161 Words / 17 Pages
    Submitted: December 23, 2015 Essay by valdiharrys
  • Marketing Communication Strategies and Applications in the Nutraceutical Industry in Uae

    Marketing Communication Strategies and Applications in the Nutraceutical Industry in Uae

    C:\Documents and Settings\taha.dahabra\Desktop\images (1).jpg American University of Sharjah Master of Business Management MBA 509 | Marketing Concepts Spring 2015 Marketing communication strategies and applications in the nutraceutical industry in UAE By Nadia B. Azzam ID 27379 Submitted to Dr. Mohammed Sajid Khan Submission Date May 31, 2015 Table of Contents 1.0. Introduction 2.0. Literature review 3.0. Application of Promotional strategies in Nutraceutical Dr. Nutrition Centre, UAE 4.0. Conclusion 5.0. References 1. Introduction In today’s society,

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    Essay Length: 2,818 Words / 12 Pages
    Submitted: December 24, 2015 Essay by tahadahabra
  • Event Marketing and Promotion - a Hospitality Event for Sa Sa Anniversary Dinner

    Event Marketing and Promotion - a Hospitality Event for Sa Sa Anniversary Dinner

    Event Marketing & Management A Hospitality Event for Sa Sa Anniversary Dinner By Emily Yiu ________________ Executive Summary Sa Sa International Holdings Limited ("Sa Sa") is a leading cosmetics retailing group in Asia since 1978. Being one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia. The business includes Hong Kong & Macau, Mainland China, Singapore, Malaysia and Taiwan Region. This year is the

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    Essay Length: 2,634 Words / 11 Pages
    Submitted: December 28, 2015 Essay by emilyyiu
  • Xtreme Juice Smoothies - Marketing Project

    Xtreme Juice Smoothies - Marketing Project

    Introduction In this Marketing Plan we will be discussing various topics of marketing that surround the juice industry. In part one, we will analyze the juice market as whole by studying their marketing environment carefully. We will be looking at prices, advertising expenditures, promotion and products offered. In part two, we will be introducing our company of choice, Xtreme Juice Smoothies. We hope to launch this company in the best way that we can by

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    Essay Length: 1,733 Words / 7 Pages
    Submitted: January 1, 2016 Essay by Anaivis Charbonier
  • International Marketing Midterm

    International Marketing Midterm

    1. List and briefly describe the four events or trends described in the text that have shaped international business beyond today’s bumpy roads and into the future. The four events/trends that are described in the text that have shaped international business include: * The growth of the World Trade Organization - The growth of trade in the world has greatly increased international trade as well as dependence. Based on the consumption of countries like the

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    Essay Length: 2,670 Words / 11 Pages
    Submitted: January 5, 2016 Essay by Henry Alexander III
  • Impact of Innovation on the 4p's of Marketing

    Impact of Innovation on the 4p's of Marketing

    SELF-DRIVING VEHICLE TECHNOLOGY’S IMPACT ON MARKETING MIX ________________ Abstract The purpose of this paper is present a current update on the impact of innovation on the four P’s of marketing strategy. The update will include an analysis of the marketing strategies of non-legacy auto manufacturer companies (i.e., Tesla and Google) that are developing, testing and launching self-driving (or SDV) technologies. Some observers estimate limited availability of this “disruptive technology” by 2020 with wide availability to

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    Essay Length: 6,482 Words / 26 Pages
    Submitted: January 15, 2016 Essay by BillSchmidt12
  • Vietnam Cosmetic Market - Swot Analysis

    Vietnam Cosmetic Market - Swot Analysis

    SWOT Analysis Opportunity: 1. The relatively weak of domestic cosmetics industry, foreign brands are 90% in the market, domestic brands only accented for 10%. 2. Foreign brands in Vietnam always have advantages like huge distribution and service network, savvy advertising campaigns, sustaining product innovation. 3. Vietnamese have higher consumption levels and requirements of high quality nowadays, that lead Vietnam markets become high potential market, more and more young generations start to become consumers of cosmetics,

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    Essay Length: 845 Words / 4 Pages
    Submitted: January 17, 2016 Essay by vanillayama
  • Relationship Between Effective Pricing and Effective Marketing

    Relationship Between Effective Pricing and Effective Marketing

    Week 1 Introduction Week 1: Introduction By the end of Week 1, you will be able to: * Describe the relationship between effective pricing and effective marketing. * Introduce key elements of pricing strategy. * Expose common fallacies that undermine the ability to price profitably. (pg 2-5) cost plus pricing: allows managers to pricing decision that undermine profits. Overpricing in weak markets and underpricing in a strong ones. Based on on the belief that one

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    Essay Length: 2,450 Words / 10 Pages
    Submitted: January 19, 2016 Essay by newstudent1
  • A to Z of Content Marketing

    A to Z of Content Marketing

    ABC of Content Marketing- Forms of Content: * A is for Articles: Articles are typically pages posted on a website with the intention of informing, education, or helping a visitor in some way. They may be created with the intention of ranking well in search engines, and linked to other articles or resources on the same website to encourage additional reading. Unlike blog posts, articles are meant to be evergreen, always relevant pieces of content

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: January 20, 2016 Essay by Jyoti Notani
  • How Has the Marketing Space Evolved Since the Formation of Google? Is Google Innovative?

    How Has the Marketing Space Evolved Since the Formation of Google? Is Google Innovative?

    Google Inc. was founded by Larry Page and Sergey Brin in 1998 and in just three years, Google was recognised as the world’s top search engine. They were able to surpass their competitors who at the time were Yahoo, Lycos, Altavista, Excite and Infoseek (Google Marketing Strtegy - Analysis, 2015)To understand how Google exceeded their rivalries at that time, it is necessary to understand the marketing space then. The internet was facing a number of

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    Essay Length: 588 Words / 3 Pages
    Submitted: January 30, 2016 Essay by Leeanna Boodlal
  • Economic Problems in Business

    Economic Problems in Business

    hfsdThe economic problem affects all businesses leaving them to solve the problem of how many goods for a business to produce in order to correctly satisfy the infinite consumer wants. In order to solve this issue, producers change the price of their goods and services in order to gain profit and also be fair to consumers. The economic problem affects all businesses leaving them to solve the problem of how many goods for a business

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    Essay Length: 785 Words / 4 Pages
    Submitted: February 1, 2016 Essay by toriilam

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