Waterstones Case study essays
3,672 Waterstones Case study Essays: 101 - 125 (showing first 1,000 results)
-
The Good Earth - Wang Lung - a China Farmer Case Study
Summary Wang Lung, a poor farmer in rural China, has recently reached the age for marrying. His father wants to find him a suitable wife and approaches the prosperous Hwang family to ask whether they can spare a slave for Wang Lung. Wang Lung's father insists that the woman be unattractive. He worries that a pretty girl would have attracted the young lords of the house and would therefore have lost her virginity. Wang Lung
Rating:Essay Length: 818 Words / 4 PagesSubmitted: July 20, 2011 -
McLibel Case Study
I. BACKGROUND INFORMATION/ ADDITIONAL PERSPECTIVE McLibel was a true "David and Goliath" battle. McDonald's filed court action for libel against two environmental activists Helen Steel, a former London gardener and David Morris, a single father and former postman who both belonged to a very small London-based group called "London Greenpeace". London Greenpeace launched the International Day of Action Against McDonald's in 1985 while they produced and handed a 6-sided factsheet called "What's Wrong With McDonald's?
Rating:Essay Length: 2,856 Words / 12 PagesSubmitted: July 21, 2011 -
Ups and Hp Case Study
Introduction Supply chain outsourcing is tightly connected with the concept of a partnership not just another vendor relationship. It involves two companies striving for the same goal in mind - higher business performance. In this case study Hewlett Packard (hereinafter HP) needed to find a supplier that had the logistical capabilities that would provide a varied range of transportation alternatives to deal with a hi-tech company and the short-life cycle that comes with it as
Rating:Essay Length: 462 Words / 2 PagesSubmitted: July 23, 2011 -
Tivo Case Study
Tivo Case Study As it launched in 1999, perhaps America wasn't ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV
Rating:Essay Length: 336 Words / 2 PagesSubmitted: July 30, 2011 -
Haier Case Study
Haier Case Study Haier (Discussion Question 2): Do you agree with Haier's decision to globalize into developed markets early on? Explain Pros and Cons of the approach. Introduction The Haier Group is a Chinese based company with more than 70,000 employees around the globe and realizes a turnover of 135.7 billion Yuan (2010) a year. Haier has risen to be one of the world's top brands of consumer appliances, and was recognized as "China's most
Rating:Essay Length: 1,406 Words / 6 PagesSubmitted: July 30, 2011 -
What Is Wrong with Our Love? - Father and Son Case Study
What is wrong with our love? Normally when people make mistakes or get misunderstands between each other, they always can forgive each other in the end, may be because of time, and may be because of love, although they have already had big estrangements. However, there are something happen to Victor, Arnold (Victor's father), and Tomas make their relationship cleft, although one certain thing is that those emotional ups and downs are exactly derived from
Rating:Essay Length: 950 Words / 4 PagesSubmitted: July 31, 2011 -
Colgate-Palmolive Case Study
ColgateColgate-Palmolive's extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced 2 new products worldwide and setup manufacturing facilities in China and Eastern Europe, breaching the new emerging economies inof the 21st century. On top of that, international sales accounted for 64% of total sales andand profits from international operations account for 67% of the total profits for ColgateColgate-Palmolive.-Palmolive ColgateColgate-Palmolive hasa very large an extensive Research and Development
Rating:Essay Length: 268 Words / 2 PagesSubmitted: July 31, 2011 -
Bridgelux - an Led Manufacturing Company Case Study
Background Bridgelux, a U.S. LED (light-emitting diode) manufacturer, is considering location options for its manufacturing plant to ramp up capacity and production to meet impending customer demand. As with other U.S. based companies, the desire is to retain manufacturing in the United States but from a business and financial perspective the cost benefit of using manufacturing plants in Asia and other countries outweighs the US alternative. Other nations entice high tech-industries "with generous tax breaks,
Rating:Essay Length: 451 Words / 2 PagesSubmitted: August 1, 2011 -
Developmental Psychology - Anorexia Case Study
Developmental Psychology Assessment 2 Assessment 2. Case Study Word Count: 2,189 "Anorexia is a puzzling disease, full of contradictions and paradoxes. These youngsters willingly undergo starvation, even to the point of death". (Bruch 2001, p.3) This paper will present an interview questionnaire with Emily, who has suffered from an eating disorder for many years. The paper will also identify the issue at hand and outline my approach to developing the questionnaire. I will give an
Rating:Essay Length: 2,359 Words / 10 PagesSubmitted: August 2, 2011 -
Crown Corporation Company Case Study
Company Background Crown Corporation started as mining company, but a series of acquisitions and divestitures during the 1960s had totally transformed Crown Corporation from mining company to a manufacturer of superalloy castings for aircraft and industrial uses and aluminum products for the building, packaging and aircraft industries. Sales were evenly divided between castings and aluminum products. Crown's castings were for the most part designed for operation in the "hot part" of the gas turbine engine.
Rating:Essay Length: 3,670 Words / 15 PagesSubmitted: August 2, 2011 -
Dr. Pepper Case Study
Dr. Pepper/Seven Up, Inc. I. Squirt is the best selling brand of grapefruit flavored soda in the U.S. market; however, it has recently lost ground to offerings from both Coca-Cola and Pepsi Co. The brand manager, Katie Cox, wants to write a new Marketing and Advertising plan for the brand in order to stimulate growth. II. Three companies with 90% of the market share control of the carbonated soft drink industry in the United States.
Rating:Essay Length: 1,102 Words / 5 PagesSubmitted: August 3, 2011 -
Innovation at 3m Corporation Case Study
CASE STUDY SUMMARY - INNOVATION AT 3M CORPORATION Rita Shor is a senior product specialist, focusing on Medical-Services Markets within the Health Care Unit of 3M. She has been charged by senior management to develop 'a breakthrough product within the existing business strategy.' Understanding the unit has only had one successful product launch in the past ten years, Shor knows she needs to approach things differently: rather than the traditional outsourced market research, Shor takes
Rating:Essay Length: 272 Words / 2 PagesSubmitted: August 4, 2011 -
Intel Case Study
INTEL CASE STUDY Product & Brand Management Pranav Surana 151 PG-Marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Strengths * It placed the company and its name directly in front of the consumer * The campaign aimed at changing Intel's image from a microchip-maker to a quality standard bearer * The tie-up with OEM's was a masterstroke since Intel had to just spend 30%-50% of the ad costs and reap
Rating:Essay Length: 940 Words / 4 PagesSubmitted: August 4, 2011 -
Case Study - Henri Nestle - Nestle Coffee
In 1867 Henri Nestle, a German chemist living in Switzerland, had invented a baby formula for women who couldn't nurse. By 1900 he had set up production facilities in several countries, including the United States, where he also made condensed milk. Over the next thirty years the company expanded their products to include powered chocolate milk mix and other confectionary productsIn 1930 the Brazilian government approached Nestle to create a new instant coffee that would
Rating:Essay Length: 391 Words / 2 PagesSubmitted: August 4, 2011 -
Hqc Mobile Phones Case Study
Table of contents 1. Table of contents-------------------------------------------------------------P1. 2. Company Background-------------------------------------------------------P2. --------About HQC background --------Marketing objective --------Marketing Mix 3. How to choose a strategy---------------------------------------------------P3-5. --------International expansion --------China market: environmental analysis --------Product --------Market --------Costs --------Communication strategy 4. Analysis and suggest strategy----------------------------------------------P6-8. --------Analysis the strategic alternatives --------Recommendation 5. Harvard Referencing--------------------------------------------------------P9. Our company background HQC (call High Quality International Electronic Limited Company) is a listed company in 2006. The main products are mobile phones, such as Smartphone. Founded by
Rating:Essay Length: 2,476 Words / 10 PagesSubmitted: August 5, 2011 -
Teaneck Construction Company Case Study
TEANECK CONSTRUCTION COMPANY Teaneck is a small organization with 90% of its peso volume obtained from contracts for municipal work. Management decided to submit a bid for the construction in April of a mile-long extension to the main sewer system in a nearby town which until now has used septic tanks. The bidding is expected to be competitive because whoever gets this contract will have some advantage in obtaining a contract to be awarded by
Rating:Essay Length: 943 Words / 4 PagesSubmitted: August 5, 2011 -
Business Studies: Case Study
Catholic Club Information Club Type: Community Club Restrictions: Bonified/Public Visitors Club Awards * Finalist - Club NSW 2008 Chefs Table Awards * Finalist ClubsNSW 2010 Chef's Table Awards Quick Information * Restaurants: Yes * Function Facilities: Yes * Gym: Yes * Entertainment: Yes * Kids club/child minding:Yes * - Attraction - Dining and Eating Out, Entertainment, Food and Wine, Landmarks and Buildings, Wineries, Vineyards and Breweries * "The King of Clubs" is a fantastic facility
Rating:Essay Length: 2,000 Words / 8 PagesSubmitted: August 5, 2011 -
Alang Ship Breaking Case Study
The life of a ship or a vessel is generally 25-30 years, beyond which it is declared unfit for further use. At the end of its sailing life, a ship is sold to recover valuable steel which on an average comprises 95% of the total bulk of the ship, a process widely known as ship breaking. Ship recycling in its current form has a total market turnover of approximately $1.5 billion per annum2 and is
Rating:Essay Length: 557 Words / 3 PagesSubmitted: August 7, 2011 -
Coca Cola Case Study
The History: The birth of a refreshing idea best know today and always as Coca-Cola was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with
Rating:Essay Length: 1,529 Words / 7 PagesSubmitted: August 7, 2011 -
Dell Strategic Formulation Case Study
The arrival of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the World's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other
Rating:Essay Length: 894 Words / 4 PagesSubmitted: August 8, 2011 -
Case Study
or Business Ethics courses. This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision-making structure, the interface between ethical theory and economic practice. New To This Edition top * 50% New cases and essays o Including: "Baxter and the Dialyzer Crisis" "Marketing Ethics" "Vioxx" "Dennis K.
Rating:Essay Length: 2,208 Words / 9 PagesSubmitted: August 8, 2011 -
Apple Inc Case Study
Executive Summary Apple Inc. is a company that designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, or QuickTime; and peripherals such as printers or storage devices that go with these products. The biggest challenge Apple is facing is that consumers are reluctant to pay for songs and thus, Apple is losing customers to its competitors
Rating:Essay Length: 294 Words / 2 PagesSubmitted: August 8, 2011 -
Whole Foods Case Study
Unit Five Whole Foods Market 2007 Case Study Analysis Introduction Please do not forget to submit your completed paper to TWO places this week only - to the dropbox and to the Turnitin Program (See the separate Turnitin Announcement,;) This paper is to conduct an in-debt analysis of Whole Foods Market. In this paper we will discuss the strengths, weaknesses, opportunities, threats and key issues faced by the company and how the company will implement
Rating:Essay Length: 1,022 Words / 5 PagesSubmitted: August 8, 2011 -
Bmw Group Case Study
Introduction Fundamentally, the automobile industry is a textbook example of an industry where economies of scale pay a very important role. While there may be dozens of players around the world who produce, support and work with the industry, there are only a few producers who can claim to have a significant share of the market. Similarly, even though cars are produced in almost every developing and developed nation, only a few countries contribute in
Rating:Essay Length: 1,909 Words / 8 PagesSubmitted: August 9, 2011 -
American Home Products Corporation - Case Study
Write UP On AMERICAN HOME PRODUCTS CORPORATION: Company Overview Background Information: American Home Products Corporation (AHP), is a pharmaceutical company. The company was based in Madison, New Jersey, USA. They were known for manufacturing the over-the-counter (OTC) drugs Robitussin and the analgesic Advil (ibuprofen), as well as the prescription drugs Premarin and Effexor, which both boast over US$3 billion in sales annually. American Home Product Corporation (AHP), a highly growing American company, has four business
Rating:Essay Length: 1,537 Words / 7 PagesSubmitted: August 9, 2011