Agora Sa

Introduction

Agora SA is a polish media company which is into all fields of Media like radio, Print, Advertizing and Internet protocol. Under the able leadership of Rapaczynski the company was progressing enormously well in the new Democratic Poland. The company was facing new competition and new norms in the country as its economy started growing widely. The company started to feel the voids that are the challenges associated with the new emerging market of Poland.

Problem of the company

Fakt was introduced in 2003 and became the biggest competitor for the Gazeta, The launch and advertisements of fakt were well planned. It took over the circulation of Gazeta which was the leader in the daily newspaper market till date in the increasing competition in the emerging market of Poland. The Fakt remains the market leader with a 525,438 sold a day. As one of the measures to increase sales, Agora was planning to launch its new variant in the tabloid market to counter the sales of Super Express. But, Super Express came up for sale in late 2005. This led to a dilemma of buying Super Express or Introduce the new tabloid or to differentiate its products.

Media Industry in Poland.

The Polish media industry is one of the most attractive media markets in Europe. With its strong economic growth, large and growing urban population and high literacy rates, Poland is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Polish media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, online media). The leading Polish media companies are Agora, TVN, Multimedia Polska, TVP and Polska Presse. The major development of the media industry was after the year 1989 from the time it became democratic, media and politics in Poland was interconnected for a very long time in the country.