Alcohol, Without Alcohol, Soda

Business Plan Template

Drink: Alcohol， without Alcohol， soda

Eat: dessert，reman，BBQ，Kuba, Pizza, wings, chips

Games: UNO, legends of the three kingdom, Monopoly,Yahtzee, Scrabble，Clue, Risk, The Game of Life, Othello, Axis and Allies, Go, Jenga

Location: University Dr. (campus nearby),one floor

target segments: teenagers, adults, and all people who have interested in games

Price：$20/person , menu：soda：2.5 water：free cake

Company name: Broad Games

Table of Contents

Executive Summary…………………………………………………………….........1

Description of the Company……………………………………………..….......2

Description of Industry……………………………………………………...…...….5

Description of Product or Service……………………………………….….…..6

Competitive Analysis…………………………………………………...………......7

Market Analysis…………………………………………………………..…………..….8

Marketing Plan…………………………………………………………………………....9

Distribution…………………………………………………………………………….....10

Management Team………………………………………………………………….…11

Financial Analysis………………………………………………………………….…..13

Appendix…………………………………………………..…………………………..……14

· Executive Summary (usually easier to write last)

o Provides a brief overview of business plan.

o Offers highlights of each section of your plan

(except appendix)

o Strikes a balance between providing a sufficient

summary and not exceeding 1 page.

o Include name, address, phone #, e-mail address of contact person inside company.

Our company, Broad Games is the fun destination for all ages, especially for students and white-collar workers. It is an entertainment center including food section, board game section. In Broad Games, we offer a complete, continuous set of services from delicious food to diverse board games. People can enjoy their precious leisure time with others together among hundreds of interesting board games.

Moreover, It is not only a game center for people, but also it is a broad social networking platform. People can cost their leisure time with others who could be old friends, who could be strangers together. People can build new relationship, improve old relationship during games. It increases the essential people-to-people interaction which is the strong demand for people in this Internet age.

Our company is located on University Drive. The rental is acceptable and the location is close to ASU Tempe campus. It can not only save much money but also attract a lot of students who are our first target customers to visit our company.

· Description of the Company

o Describes formation of company; history and

development

Broad Games was established by five ASU students in 2014 in Tempe Arizona. Due to the fact that there were few such places that people can get together to play varieties of board games in Arizona, we sensed the potential of this business.

Broad Games gives customers options of more than 30 worldwide board games to play with friends or family. It is a fantastic place for people to play interesting board games from all over the world in groups.

, and become a member of the North American branch of the Boardgame Players Association; Broad Games creates a platform that includes varieties of board games for people to play. Our goal is to provide customers with moderate environment while they are having fun in Broad Games. We will purchase board games and other entertainment facilities from. Since our business was relatively new and not too many people had tried this kind of entertainment before, we put extra effort to promote our company. With more and more curious customers coming to Broad Games, our company’s profit increased while some problems showed up as well. Customer visiting rate was relatively lower at daytime and on weekdays than in evenings and on weekends. Some customers preferred quiet environment; others preferred to play among strangers. We adjusted operating hours of Broad Games and added some separate playing rooms.

Description of Industry

o Much of the info here is gathered through feasibility analysis:

1. What life stage is your industry in? (lots of

start-ups; mature but with room for growth;

long-time market leaders already established?)

Most companies in this industry are start-ups. Whereas there are a few mature companies that are similar to Broad Games.

2. How many competitors? (how fast are they

growing; what is fueling that growth;