Allsecure Business Plan

Allsecure Plan

Business Plan

Contents

Contents 1

Executive Summary 1

Mission 1

Requirements for Success 1

Corporation Summary 1

Start-up Summary 1

Market Analysis 1

Phases of the Market Research 2

Market Definition 2

Current Competition 2

Audience Requirements 2

Executive Summary

ALLSECURE is a privately held corporation that publishes information on data security. The company's primary vehicle will be a Web site with the following address: www.course.all-secure.com. The Web site will target businesses who seek information on the best way to store and transmit data. AllSecure will generate revenue by selling advertising space.

Mission

The primary goal of AllSecure is to become the industry leader in rating the security of data storage and transmission services. For AllSecure to succeed, potential customers must know that consulting AllSecure provides the security information they require.

Requirements for Success

* The ability to supply unfailingly accurate information on industry-wide data security.

* Reputation for respectability and reliability in the data storage community, as evidenced by favorable reviews in trade magazines.

* Up-to-date assessments of business needs.

Corporation Summary

AllSecure is a new company that seeks to publish the most accurate information on data storage and transmission. The company's Web site will serve businesses who seek information about data storage and transmission services.

Start-up Summary

Total start-up expenses (including legal costs, initial Web site design and testing, and computer equipment) are $35,000. We require start-up assets of $185,000 in initial cash to cover additional site development and office expenses.

Market Analysis

We have conducted extensive market research to determine:

* Profile of target audience

* Size of target audience

* Profile of potential advertisers

* Number of potential advertisers

The answers to these questions