An Analysis of Marketing Mix of Puma in Globalization Arena

the paper is about intense description of marketing mix and their aspect on puma marketing strategy . in current arena where tough market condition led by competitor like adididas, reebok, bata etc.more over

pricing strategies are crucial one that create a major impact on consumer mindset and their buying behavior process . PESTLE is one of the crucial aspect in respect of marketing mix polices.

pricing polices of mnc's like puma impact its globalised operation and their revenues sources.

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