An Analysis on the Marketing Mix of P&g

An Analysis on the Marketing Mix of P&G

Procter&Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. It was founded，in 1837 by William Procter and James Gamble which is one of the largest consumer products companies in the world. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 Company to issue C Share common stock. With more than 300 brands on market in 160 countries, P&G has operations in more than 80 countries which include beauty and grooming, household care, pet health care segments and Gillette products, etc. According to the P&G research data, P&G brands touch the people's lives around the world three billion times a day. This paper will analyze the marketing strategy of P&G, from its product, price, promotion and place. Products James Gamble stated in the mid-1800s that "if you cannot make pure goods and full weight, go to something else that is honest, even if it is breaking stone." Today, this philosophy is reflected in P&G Statement of Purpose: "We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come." Safety is an intrinsic part of P&G products' quality and value. For past one hundred and seventy years, with so many cleaning products, feminine hygiene, personal and beauty care, baby and family and pet nutrition and care products, P&G has been providing their reliable brands in order to prove every day a little better for the consumers all over the world. In order to win in the consumer products industry, P&G focuses on five core strengths，including：consumer understanding, innovation, brand-building, go-to-market capabilities and scale.