Blue Diamond Club Business Plan

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Table of Contents

Executive Summary………………………………………………………………………………..…………………2

Part 1: INTRODUCTION……………………………………………………………………………………………3

Part 2: THE COMPANY and MANAGEMENT…………………………………………. ………………… 4

The Mission Statement…………………………………………….…………… ……………………….4

Industry Profile………………………………………………………………………………………………4

Company Profile and Strategy…………………………………………………………….…………4-5

Anticipated Challenges and Planned Responses……………..……………………….…………7

The Management Team………………………….…………………………………………………… 7-8

Part 3: Marketing………………………………………………………………………………………… …….……10

Market Analysis………………………………………………………..……………………………………10

The Product or Services………………………………………………..…………………………………10

Sales and Promotion………………………………………………….……………………………………12

EXECUTIVE SUMMARY

Blue Diamond will be located in Hamilton, Bermuda an island of approximately 65,000 people. The club will offer only the best and latest jams in the music industry. We provide a large variety of quality drinks brought in globally. We have several areas to lunge in, a dance floor and our famous hookah lunge where we specialize in new and exotic flavors to bash on.

Our mission is to constantly improve our response to the customers' entertainment needs. We plan on creating a nightclub environment that satisfies the changing tastes and expectations of our core customers. We focus on our customer satisfaction more than anything. We love to keep our customers entertained and we believe that honesty is the best policy.

Our ideal customers are those of legal age and above. We are targeting young adults and middle aged women and men who are looking to have an amazing time during the evening. Also we provide special promotions for the two target groups which will be more focused on later.

We provide a wide variety of high quality beverages for the high maintenance customer’s walking in our doorsteps. Blue Diamond club will be well-known for our large variety of hookah and E-cig flavors we offer to our customers. They are not only made from the company itself, but also have been imported from the best tobacco industries the world has to offer. The main feature we offer at Blue Diamond is the five star services we provide to our customers. Our high end chic and silk lounges give our customers an exotic edge, which also contributes to a serene atmosphere which our customers enjoy having.

Blue Diamond has a spectacular view of the ocean from our sky roof and our glass walls. We shred our competitors to pieces with our variety service. From our luminescent glass walls, marble tables and our mullican flooring attraction, to our lush curtains and lavish carpet we attract everyone of age into our club. We as a club maintain a high quality of living, attracting only the best customers.

The business will be a sole proprietorship.

Our company will thrive for a number of reasons. First of them is our location, Bermuda is considered as the number one A-list of islands that attracts many tourists during different seasons. We plan on having local artists to have the chance to perform at our club. By inviting local artists into our business we will save money on hiring big time artists for entertainment. This is an opportunity for the performer as well as a money saving opportunity for us. Celebrity promotions and appearances in our club we will attract more people.

Part 1. INTRODUCTION

BUSINESS NAME

 BLUE DIAMOND

DESCRIPTION OF BUSINESS

 Blue Diamond will be located in Hamilton, Bermuda. The club will offer only the best and latest jams in the music industry. We provide a large variety of quality drinks brought in globally. We have several areas to lunge in, a dance floor and our famous hookah lunge where we specialize in new and exotic flavors to bash on.

FORM OF BUSINESS OWNERSHIP

The business will be a sole proprietorship.

IDEAL CUSTOMER

Our ideal customers are those of legal age and above. We are targeting young adults and middle aged women and men who are looking to have an amazing time during the evening. Also we provide special promotions for the two target groups which will be more focused on later.

COMPANY ADVANTAGES

We provide a wide variety of high quality beverages for the high maintenance customer’s walking in our doorsteps. Blue Diamond club will be well-known for our large variety of hookah and E-cig flavors we offer to our customers. They are not only made from the company itself, but also have been imported from the best tobacco industries the world has to offer. The main feature we offer at Blue Diamond is the five star services we provide to our customers. Our high end chic and silk lounges give our customers an exotic edge, which also contributes to a serene atmosphere which our customers enjoy having.

Blue Diamond has a spectacular view of the ocean from our sky roof and our glass walls. We shred our competitors to pieces with our variety service. From our luminescent glass walls, marble tables and our mullican flooring attraction, to our lush curtains and lavish carpet we attract everyone of age into our club. We as a club maintain a high quality of living, attracting only the best customers.

Part 2. THE COMPANY AND MANAGEMENT

THE MISSION STATEMENT

MISSION STATEMENT

Our Company aims:

• To create a nightclub environment that satisfies the changing tastes and expectations of our core customers.
• Our mission is to constantly improve our response to the customers' entertainment needs.
• To provide quality entertainment
• To create unity among our customers and staff members
• To maintain a high standard of customer service
• To keep the standards of our free spirit drinks and wines alive

ETHICAL ISSUES