Bp Poter Five Forces - Kensington Colleg of Business and University of Wales

KENSINGTON COLLEG OF BUSINESS AND UNIVERSITY OF WALES

BP Market Analysis and

Strategic Marketing

Recommendations

In the USA after the Gulf of Mexico Oil spill

Nahid Mohsen Pour

2/28/2011

Contains: 2962 words

Without charts, content, references, tables

In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of

Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called

"Marketing disaster in the USA market"

Nahid Mohsen Pour

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Table of Contents

Introduction ............................................................................................................................................ 4

Approach ............................................................................................................................................. 4

Importance of Marketing ..................................................................................................................... 4

Part I: Macro Environmental Analysis of BP business in the USA after the Gulf of Mexico Oil Spill ............ 5

Political Analysis .............................................................................................................................. 5

Economical Analysis ......................................................................................................................... 5

Social Analysis .................................................................................................................................. 6

Technological Analysis ..................................................................................................................... 6

Legal Analysis................................................................................................................................... 7

Environmental Analysis .................................................................................................................... 7

SWOT Analysis ..................................................................................................................................... 8

Strengths ......................................................................................................................................... 8

Weakness ........................................................................................................................................ 9

OPPORTUNITIES ............................................................................................................................... 9

THREATS .......................................................................................................................................... 9

Part II: Strategic marketing recommendations to BP to recover from Marketing disaster after the Gulf of

Mexico oil spill ....................................................................................................................................... 11

Industry Analysis (Porter's Five Forces) .............................................................................................. 11

Industry rivalry............................................................................................................................... 12

Bargaining power of Suppliers ....................................................................................................... 13

Bargaining power of buyers ........................................................................................................... 13

Threats of new Entrants ................................................................................................................. 13

Threat of substitute products......................................................................................................... 14

Porter's Generic Competitive Strategies (ways of competing) ............................................................ 14

Ansoff's Model ...................................................................................................................................... 15

Marketing Mix - Mc Carthy 4Ps ......................................................................................................... 16

Product .......................................................................................................................................... 16

Price .............................................................................................................................................. 16

Promotion ..................................................................................................................................... 17

Place .............................................................................................................................................. 17

Conclusion ............................................................................................................................................. 17

Nahid Mohsen Pour

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Bibliography .......................................................................................................................................... 18

Table of Figures ..................................................................................................................................... 19

Nahid Mohsen Pour

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