Breadtalk Pte Ltd Case

Task 1

Select a small business enterprise in the hospitality industry which is a private firm or a published-listed company based in Singapore, China or other countries. You are required to access to the following information and describe the business profile of the selected company, based on the following items:

A brief history of the business

Our Company was incorporated in Singapore on 6 March 2003 as an investment holding public company. Our principal subsidiary, BreadTalk Pte Ltd, is a private limited company incorporated in Singapore under the Companies Act on 24 April 2000. It was founded by our Chairman, Dr. George Quek and our Deputy Chairman, Katherine Lee.

Our Chairman, Dr. George Quek, first conceptualised "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive.

Our first BreadTalk retail outlet commenced business on 1 July 2000 at Parco Bugis Junction. We opened our second retail outlet within five months of our first retail outlet in December 2000 at Novena Square. Our first retail outlet situated in the HDB heartlands was also opened in December 2000 at Junction 8 Shopping Centre. In 2001, we expanded our operations by opening another five retail outlets.

When we first commenced operations, the whole baking process, from the preparation of the dough to the final topping of the bakery items, was done at each individual retail outlet.

As our operations continued to grow, and in preparation for our franchising plans, we set up our central kitchen and shifted our corporate headquarters to our present premises at KA FoodLink, Kampong Ampat in September 2001. To expand our production capacity, we acquired more space, machinery and equipment in 2002. The expansion of our central kitchen was completed by November 2002.