Business Model and Strategic Planning

Business Model and Strategic Planning

Wilhelmina Williams

BUS/475

August 4, 2014

Susan Horvat

Table of Contents

                                                                                 Page

I.        Title Page                                                                    1

II.        Table of Contents                                                            2

III.        Executive Summary                                                             3

IV.        Business Model and Strategic Plan Part I:                                     4

              Existing Business or New Business Division; Vision,

     Mission and Value Proposition  

  V.     Business Model and Strategic Plan Part II: SWOTT Analysis               5  

    – Internal and External Environmental Analysis; Supply

   and Value Chain Analysis        

VI.     Business Model and Strategic Plan Part III: Assumptions, Risk            9

              and Change Management Plan; Summary of Strategic

              Objectives; Balanced Score Card and its impact on

              stakeholders; the Communication Plan

VII.    Conclusion                                                                 15

            VIII.   Reference                                                                     16

Executive Summary

Sisterly Luv Home Health Care is a facility that will provide quality care for the elderly and anyone needing short or long-term health care and therapy outside of the hospital. It will provide health care of the elderly who do not have family members that can provide the medical attention and time. Medical care will be provided in the facility for people that may need short or long-term living arrangements. There will be well-trained staff members that will travel to provide in-home care for those that require someone to visit their homes for several hours per day and on a daily basis.

The company will also provide medical equipment at a discount rate. Sisterly Luv will provide discounted rates on medication through negotiations with wholesalers for all patients. Another service that will be provided is providing a medical alert system for the patients to be in touch with family members and notifying the appropriate individuals when help is needed.

The owner partnership is between two sisters, Marie Harvin and Theresa Williams. Marie decided on the idea after taking care of her 93-year-old mother-in-law who is a double amputee for the past five years. Marie has worked in the medical field for six years. Her experience includes medical records, measuring patients' vital signs, collecting and handling medical supplies and tools. Marie has also received a BS degree in Health Administration in Health Management. Theresa agreed to be the Administrative Manager of the company. Theresa also has been taking care of her 90-year-old mother-in-law for six months of the year since 2012. Theresa is presently earning her BS degree in Business Management.

The costs for starting up a home care facility can range depending on the type of care provided. Starting out, we plan to operate a facility with licensed and trained employees with non-Medicare patients. In the future, our plans are to provide and accept Medicare/Medicaid health care and maybe hospice care. The estimated start-up costs are approximately $75,000. Some of the initial costs are license and fees; computer software and hardware; patient care costs that the owner will have to pay out of pocket that will not be recovered; the facility that will be used for the home health care. There should be a working budget for the first year of operation. There are state and federal rules for starting up a home care business. The business will have to have a logo developed; marketing and sales; office furniture, equipment and supplies; personnel costs and telephone service to name a few. Finally, is a payment to the owner.

The beginning phase will start from a one-story house located on four acres of land in Lithonia, Georgia. The house is approximately 4,500 square feet. The house previously was owned by a doctor and a lawyer that have retired and relocated to Florida. Renovations are in place, and there is a construction completion date of October 1, 2014.

Business Model and Strategic Plan Part I

         Strategic planning is setting goals, objectives, strategies, and procedures that an organization will use to organize and bring into line resources and actions with the mission, values, and vision of the company. When the strategic plan has been executed, managing the plan is a continuing process. It is considered to be the map of the road to success. Strategic planning is very significant to the success of the company. It can be considered as thinking outside of the box. It is the end point of where you want the company to go. This paper will discuss the mission and vision statements, along with the values and factors in determining a strategic plan for Sisterly Luv Home Health Care.

Define the Business, Product, and Mission Statement

Sisterly Luv Home Health Care is a friendly home environment for the elderly and outpatients that require care at home or short-term living arrangements in a home that will supply their medical care with equipment, respiratory and rehabilitation therapy, private-duty skilled nursing care. When patients leave the hospital, our home will be an accommodation that can provide them with all they will need from loving care and products.

Mission Statement:

Sisterly Luv is committed to providing quality and compassionate health care in a home environment by ensuring:

• All patients and family are given the ultimate respect, compassion, and trustworthiness
• We support and serve our community
• All patient information is confidential
• All services provided are of the highest quality
• All employees are trained professionals and treated with respect

Vision Statement

Sisterly Luv Home Health Care's vision statement is to become one of the top valued and preferred organization to all of the surrounding counties in the Metro Atlanta Area. The families will have the comfort and relaxation in their family, and home life knowing we will provide trusting, loving, and professional care to their loved ones. Our goal is to be the most-requested business of this nature. We are looking for ways to expand the company. In doing so, we want to hire employees with modern ideas to help assist in the reality validity of the statement.