Business Model

Internet properties under the 'Indiatimes' brand are also operated through a wholly owned subsidiary, Times Internet Ltd (TIL). Other interests of the company include entertainment products retailing (Planet M), CD-ROMs and other multimedia products (Times Multimedia), and music (Times Music).

TOI followed a very aggressive marketing strategy to beat its rivals and capture the number one position in the last decade. Critics argue that the Times of India uses its pages for too much blatant cross-promotion of its media products, which in turn diminishes its journalistic credibility. The paper published articles and used extensive editorial space touting their other media holdings, often ignoring stories pertaining to their competition. In 2003, the paper launched "edvotorials", sections where public relations firms and companies can place content which, while they are advertisements, appear as news, save for a small disclaimer at the article's end.

Press in India and around the world have picked up on the recent practices, which has cast a cloud over the integrity of the newspaper. The Times defends its methods with transparency, noting that paying to be featured in the newspaper is a practice they have never claimed to hide. Moreover, other media companies have looked at the soaring profits posted by Bennett, Coleman and considered replicating their methods. This has frightened many journalists, who have actively campaigned against these practices.

Internet properties under the 'Indiatimes' brand are also operated through a wholly owned subsidiary, Times Internet Ltd (TIL). Other interests of the company include entertainment products retailing (Planet M), CD-ROMs and other multimedia products (Times Multimedia), and music (Times Music).

TOI followed a very aggressive marketing strategy to beat its rivals and capture the number one position in the last decade. Critics argue that the Times of India uses its pages for too much blatant cross-promotion of its media products, which in turn diminishes its journalistic credibility. The paper published articles and used extensive editorial space touting their other media holdings, often ignoring stories pertaining to their competition. In 2003, the paper launched "edvotorials", sections where public relations firms and companies can place content which, while they are advertisements, appear as news, save for a small disclaimer at the article's end.

Press in India and around the world have picked up on the recent practices, which has cast a cloud over the integrity of the newspaper. The Times defends its methods with transparency, noting that paying to be featured in the newspaper is a practice they have never claimed to hide. Moreover, other media companies have looked at the soaring profits posted by Bennett, Coleman and considered replicating their methods. This has frightened many journalists, who have