Business Plan in Teda Tianjin China
Essay by mlc59124 • November 4, 2016 • Business Plan • 2,855 Words (12 Pages) • 1,316 Views
SOUTHERN CROSS UNIVERSITY |
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Student Name: | Cao Wenzhen, Su Tongyu, Niu Ziwei, Li Jinyu, Ma Lincheng Gao Liuchang Liu Yumeng |
Student ID No.: | 22587019 22587190 22587187 22587158 22587048 22587132 22587174 |
Unit Name: | Entrepreneurship and Innovation |
Unit Code: | NMG00314 |
Tutor’s name: | Kit Bentness |
Assignment No.: | 2 |
Assignment Title: | Business Plan |
Due date: | 14th September 2016 |
Date submitted: | 14th September 2016 |
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
Signed: (please type your name) | Cao Wenzhen | |
Date: | 14th September 2016 |
[pic 1][pic 2]
No.29 the thirteen avenue | 18234567890 020-6060110 | weicecleam@163.com www.Icecleam.com |
Table of Contents
- Executive Summary
- Company Overview
Company Overview
Member Introduce
Mission Statement
- Industry Analysis
Industry Overview
Relevant Market size
- Customer Analysis
Target Market
Customer Needs
- Competitive Analysis
Direct Competitors
Indirect Competitors
Competitive advantages
- Marketing Plan
Product
Pricing
Promotion Plan
Distraction
- Operation Plan
Key operational process
Milestones
- Management Plan
Organization Chart
- Financial Plan
Financial overview
Sales Forecast
Projected Cash Flow
Profit and Loss Statement in 2019
Balance Sheet in 2019
- Appendix
Competitor Analysis – KFC
Break-even Analysis
Executive Summary
[pic 3] | Ice cleam is common ice cream but with a useful, edible, and environmentally friendly saucer to its cone. It aimed at prevent people’s clothes and hand from ice cream melts down of the cone and they don’t have to waste times and money in laundry. At the mean times, customers can take their pick from many delicious flavors, such as milk, sugar, chocolate, coffee, fruit and so on for their own taste. The primary rationale for the success of this business is that it there is no one have the same kind of business or ideas in Chinese market now. Thus a clear gap exists in the market to selling ice cleam with highly trained staff and authentic products and services. There is no doubt that the primary products will be the ice cream with ice cleam, with a focus on internationally recognized supermarket and local dessert shop in Tianjin. It will be a focus of the academic area and commercial area in Northern China, as the Chinese ice cream market continues its rapid growth. |
[pic 4]
Company Overview
Company Overview
[pic 5] | The name of our venture is SELEVEN, a combination of seven and eleven which are the number of our group members and the group number and the business rationale is simple: convenient design makes products more attractive. Our business is selling a kind of improved ice cream cone called Ice-cleam with many different flavors of saucers that can catch the drips and the saucers can be sold alone. China has been the largest ice cream market in the world since 2014 and the worldwide ice cream market keeps growing, meanwhile Chinese ice cream market has a bright prospect. The new venture aims to be outstanding in the ice cream market, we have creative appearance and various flavors which are more attractive than other competitors. We seven members in our group share the ownership equally. |
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