Canvas Next to the Golden Mickeys in Fantasyland

Place:

* Canvas next to the Golden Mickeys in Fantasyland

We have this workshop opened inside Disneyland is because people are more willing to pay money in Disneyland since they have expected to consume quite a lot. Moreover, the atmosphere in Disneyland is more relax and joyful, which is suitable for teaching children.

The canvas will open next to the Golden Mickeys in Fantasyland, which has a fairy tale castle to take visitors into a magical world. It is a specific region dedicated to the young at heart and to those who believe that when you wish upon a star, your dreams come true. It matches with the objective of our integrated class - to let children make friends with cartoon characters and involve in their role. It aims to bring imagination and fantasy to live.

Besides, it is close to Golden Mickeys, which has a lot of different shows going on. People can go to our workshop together with Golden Mickeys and relate two things together. They may find it more interesting when watching the shows if they have learnt something relate to the shows.

Promotion Ways:

We have several means to promote our workshop. First of all, we will have posters posted at the display boards in MTR, around Disneyland, etc. With the colourful and familiar cartoon characters, it can attract passengers and visitors' attention.

Secondly, we will also have advertisements in TV, magazines and Disneyland's website. By putting advertisement in TV, the exposure rate of our workshop will be very high because people usually watch TV after one-day tiring work. In addition to TV advertisements, we will also put advertisement in popular and good-image magazines because we would like to increase our product's exposure rate and maintain our company's goodwill at the same time. Nowadays, Internet searching is very popular. People try to find out Disneyland's information by search on the Internet. Therefore, we will also emphasis the workshop in the website so that more interested people will notice the workshop and may participate in our workshop.

Since we would like people to come to our workshop, especially after or before they watch the shows. Therefore, leaflets will be distributed in Disneyland so as to attract visitors to join our workshop. These leaflets will act as a reminder for visitors so that they will aware of the service.

In order to attract more visitors to come as a group, we would provide coupon to group tour. Normally, the entrance fee of group tour is cheaper. Since we provide coupon to them, the cost of joining the workshop is lower. This can attract more visitors to come at one time. Therefore, the income generated will be greater also.

Just like some other companies in Hong Kong, cashiers at the front gate will persuade consumer to