Cloud Computing and Its Application to Amazon

Cloud Computing and Its Application to Amazon

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CLOUD COMPUTING

The Institute of Standards and Technology (NIST) gives a rather objective and specific definition: “Cloud computing describes computation, software, storage services and data services that do not require the user to have data of the geographical location and configuration of the system that offers the service.” A similar concept can be seen as is the case with the power grid where end-users consume the power resources without any necessary knowledge of the constituent devices in the grid required to provide the service.

Cloud computing is a steady growth of the widespread embracing of virtualization, service-oriented architecture, autonomic and value computing. Details are summarized from end-users, who no longer have a need for know-how in, or control over, the technology structure "in the cloud" that supports them (Antonopoulos & Gillam, 2010). Cloud computing describes a new supplement, use, and distribution model for IT services that are based on Internet protocols, and this typically involves provisioning of dynamically scalable and often virtualized resources.

It is a byproduct and consequence of the ease-of-access to remote computing sites provided by the Internet. This often is in the form of web-based implements or applications that users can acquire and use a web browser as if it were a program installed locally on their own computer (Erl, Puttini & Mahmood, 2013). The term "cloud" is used metaphorically for the Internet, based on the cloud drawing used in the past to represent the telephone network, and more recently to illustrate the Internet in computer networking diagrams as a concept of the underlying framework it represents.

Typical cloud computing service providers supply common business software online that are acquired from another Web service or software such as a Web browser while the software is stored on servers. Most cloud computing infrastructures comprise of services offered through common centers and built on servers. Clouds often appear as single points of access for consumers' computing needs (Jamsa, 2013). Commercial offerings are generally expected to meet quality of service (QoS) requirements of customers and typically include service level agreements (SLAs). Cloud computing has its advantages and has an infinite number of uses in business today. Let’s take into consideration a company such as Amazon.

General information pertaining to the company

Amazon is a multinational e-commerce company well known in almost all countries and has customers around the world. It is popular for its high quality, cost-wise merchandises, and outstanding customer service. This paper highlights the electronic business model of Amazon and the strategies that are implemented as w

Amazon also has some features such as secure payment systems, image uploads, searching on websites and the Internet, browsing, and they also enable one to view selected interior pages and citations (Reeser, 2011). Technological innovation moves the expansion of Amazon, offering customers additional types of products, more conveniently, suitably, and at even lower prices.

Amazon offers an individualized shopping experience for each user, discovering books with the "Search Inside The Book," feature, convenient checkout using "1-Click Shopping", and several community features such as List mania and Wish Lists that will help facilitate customers to discover new products and make knowledgeable buying decisions. Moreover, Amazon's community of online customers also creates feature-rich content, including product reviews; online recommendation lists, buying guides, and wedding and baby registries.

Amazon is a Fortune 500 E-commerce Company established in Seattle, Washington. It is the worldwide leader in e-commerce as well as the biggest online electronic merchant in America which attends to a worldwide market.

It was started in 1994 by Jeffrey Bezos. Bezos exploited the Internet rather than old-fashioned supply channels. He moved to Seattle after quitting as a Senior Vice-President at a Wall Street investment bank. He was not familiar with the Internet at that time. But he stumbled upon a statistic that showed that the Internet grew by 2300%, which influenced him that it was a large opportunity for growth. Jeff Bezos website was launched in 1995 he named the company "Amazon" after the world's largest river. He entered the world of e-commerce with no prior retailing experience. Jeff Bezos was determined