Comparative Analysis of Oil Marketing Companies in Pakistan, with Special Refrence to Services Provided by Pso

CONSUMER PREFRENCE SURVEY

“COMPARATIVE ANALYSIS OF

 OIL MARKETING COMPANIES IN PAKISTAN, WITH SPECIAL REFRENCE  TO SERVICES PROVIDED BY PSO”

NAME : HASSAN JAAFAR

ROLL NO. 8

COURSE TITLE MARKETING RESEARCH

ASSIGNMENT NO. 2

OUTLINE OF THE REPORT

DATE OF SUBMISSION :   13th  Nov.2001

OUTLINE OF THE REPORT

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1. INTRODUCTION

• COMPANY BACKGROUND :

In terms of market share PSO is the leading oil marketing company in Pakistan.

• PURPOSE AND SCOPE OF STUDY

The management of PSO  wants to identify new approaches to satisfy  its customers by providing better services. This will help the company in attracting more customers and building brand loyalty amongst them.

MANAGEMENT DILLEMA

“Tough competition resulting in loss of customers”

• MANAGEMANT QUESTION

“What does a customer looks for when selecting a fuel oil company and  provision of which services can satisfy him”

• OBJECTIVES OF STUDY        
  To gauge the current service level in order to identify how effective it has been in capturing the consumers. Another aspect of the study is to find out that in which areas improvement is needed so that customers buying behavior can be positively influenced in favor of PSO

2. RESEAECH BACKGROUND

• THEORETICAL KNOWLEDGE

 Getting an elaborate and better understanding about the research project, a thorough knowledge of PSO, its functions, problems and services provided by it needs to be done.

• RELATED STUDIES

A review of similar research reports on the topic

3. METHODOLOGY

• TYPE OF STUDY

 A consumer preference survey dealing with comparative analysis of  fuel oil marketing companies in Pakistan. Special reference was paid to PSO and services provided by it

• MEASUREMENT TECHNIQUE

 Questionnaire and Attitude Scales techniques are being used to gauge service level of PSO customers

• SAMPLING PLAN

ELEMENTS AND UNIT SIZE.: Customers visiting petrol stations

EXTENT : Karachi

TIME : October- November2001

POPULATION : All consumers who use services provided by fuel oil companies

4.METHODS AND TECHNIQUES OF DATA COLLECTION

• To gain systematic information “self –administered questionnaires” were filled from respondents.

5. INTERPRETATION AND ANALYSIS OF DATA

Proper and thorough analysis of questions asked by the respondents. Questions asked were -:

1.On an average how many times a consumer visits a petrol station?

2. Which petrol stations does a consumer mostly visit?

3. Why does a customer generally visits a selected station.?

4 How does the customer ranks the overall service level of different fuel oil companies ?.

5..Identifying consumers usage status about services provided by a petrol station, where does he/she avails these services, satisfaction  level,  reasons for not using, and whether he/ she would  want to use these services in future.

6. In consumer’s opinion which company petrol station’s “fueling time” is appropriate?

7. Which fuel oil company is reliable in consumer’ opinion?

8.In consumer’s opinion which fuel company gives the best customer service?.

9. What is the service level of pump attendants in consumer’s opinion?

10 Identifying status of different services provided by PSO; and whether the customers are aware of these services and whether they would like to utilize them at PSO or not?

11.Would a customer like to have a PSO prepaid card, if the company offers?

12. Any other service that a customer would like PSO to deliver?

5  CONCLUSION

• RECOMMENDATIONS
• LIMITATIONS AND ETHICAL CONSIDERATIONS
• SUMMARY

6. BIBLIOGRAPHY

• Books referred / Annual Reports / Newspapers / Internet sites used in the research

7. APPENDIX

• QUESTIONNAIRE

Table of Contents

Contents                                                                                   Pg no

• The Need for Information                                    2                                
• Management Dilemma                                 3

• Research Objectives                                   4  

• Sampling Design                                  5                

• Measurement Instruments                                 8                

• Types of Questions                                  9

• Measurement Technique                                 10

• Questionnaire                                    11                                
• Tabulation                                                                        12

The Need for Information

The management at PSO is involved in developing strategies that will help in meeting customers’ needs in a more efficient and profitable manner. The increased competition renders it important to identify what the customer needs. This provides an opportunity to serve the customers better if we know what the customers want. PSO has always placed great emphasis on identifying new approaches for satisfying the customers to attract more and more customers to the petrol pumps on one hand, and on the other hand, to form long-term relationship with the PSO company.