Edible Oil Industry in Pakistan

GAP is headquartered in San Francisco, California and owner of Gap. Gap's stores operate in the United States, Canada, The United Kingdom, France and Japan. Old Navy, Gapbody, Gapkids, BabyGap, and Banana Republic stores and brands. It is operating in about 3000 stores primarily in the United States; retail and outlet stores sell company brands of casual apparel, accessories and personal care products for men, women and children. The company provides a wide range of family clothing products, including denim, khakis and T- shirts, fashion apparel, shoes, accessories, intimate apparel and personal care products. The company offers products through gap.com, bananarepublic.com and oldnavy.com. Its net income for the first quarter of 2007 fell another 26 percent to negative $45 million, and the company closed its Forth & Towne chain. It is looking for a new CEO to replace the interim CEO Robert Fisher.

HISTORY:

The idea behind the first Gap store, founded in San Francisco, was to provide fresh, casual, American Style.

1969 - Doris and Fisher entered the clothing retail business.

1970 - Sales reached $2 million and they opened their second store.

1980 - Gap dropped Levi's and other brands and focused on their private label.

1983 - Gap acquired Banana Republic and entered into London Market.

1990 - Gap opened BabyGap and debuted the GapKids store in San Francisco.

1993 - Gap continued its global expansion and entered the French Market.

1996 - It opened its 20,000 sq. foot Gap stores in Tokyo.

1998 - It launched its first store in Alaska to complete its presence in all 50 states.

2004 - Gap sold all of its German Operations to H&M.

2005 - The company revamped its online stores, offering more convenience and interactive shopping.

2006/2007 - Falling sales and profits and replaced the CEO.

CHAPTER 2: VISION STATEMENT/MISSION STATEMENT

PROPOSED VISION STATEMENT:

Gap Inc.'s vision is to be the first choice in family retail clothing while maximizing customer satisfaction and shareholder value.

ORIGINAL MISSION STATEMENT:

Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing. Our purpose? Simply,