Difference Between Shopno and Meena Bazar: Price and Quality

Difference between Shopno and Meena Bazar: Price and Quality

Abstract

This research report is a part of Research Methodology course. This research is about the difference of price and quality between two super shop called Shopno and Meena Bazar. The primary objective of this report is to learn how to how to conduct a research and write it down in a formal and specific manner and the secondary objective to find out the differences between these two shops. This is an exploratory research and quota sampling has been used. The development of super-store business in Bangladesh is in the growth stage and very few research works had been conducted regarding super-store. Thus, there is a huge room for additional study.

Table of Contents

1. Introduction………………………………………………….………..  04
2. Materials and Method ………………………………………………..  05
3. Results

1.  Price………………………………………………………………. 07
2.  Quality Survey for Shopno……………………………………….  08
3. Quality Survey for Meena Bazar………………………………….  08

1. Discussion

1.  Price Discussion………………………………………………….  09
2.  Quality Discussion……………………………………………….  09

1. Conclusion……………………………………………………………. 09

References………………………………………………………………… 10

1. Introduction

      The concept of super shop became popular in late ninety. This concept is very new in Bangladesh. The development of this concept is on the growing stage yet in Bangladesh. From this concept various super shop is established in our country, such as: Agora super shop, Nandan super shop, Meena Bazar, Shopno etc.

Shopno and Meena Bazar have started their business in Banani a few years ago. These two has wide range of products and services for its customers. There are price and quality difference among all super stores. So that Shopno and Meena Bazar has the verity of their products & services and price. This research is done to know the quality of products & services as well as the price difference between these two shops.

Different cost-in-using the product make some air cleaner models more valuable than others. If energy usage is the sole difference between two air cleaners, the model that uses less energy will be worth more to consumers. The different brands of air cleaners do differ in terms of the cost of owning and operating. That fact makes certain brands worth more than others (Gale and Swire, 2006).

A products quality can have large effects on demand and customer welfare. Although theory has long recognized that firms with market power may reduce their products’ quality in order to save costs and maximize their profits (Chanberlin, 1993).

Good customer satisfaction has an effect on the profitability of nearly every business. For example, when customers perceive good service, each will typically tell nine to ten people. It is estimated that nearly one of half of American business is built upon this informal, “word-of-mouth” communication (Gitomer, 1998).

If the service incident is so negative, the negative effects can last years through repeated recollection and recounting of the negative experience (Reck, 1991).

The organizational requirement requirements of customer satisfaction are the internally based processes, components, standers and criteria that a business strives to achieve. There are the performance goals and benchmarks set forth by the business, for the business. These are the elements of corporate culture (Hayes, 1998).

Accordingly, the prestigious Malcolm Baldrige National Quality Award recognizes the role of customer satisfaction as the central component of the award process (Dukta, 1993).

In SERVQUAL, both store service performance and customer expectations of the store service, are explicitly measured to assess the “gap”. Several researchers find the performance perceptions to be sufficient in assessing service quality as compared to the gap (Carman, 1990).

1. Materials and Method

      This is an exploratory research. This study is not extend to find any solution of any problem rather it provides an orientation to the readers by gathering information on a topic with which he/she  has little experience. It provides greater understanding of a concept rather than providing precise measurement. This research has been conducted based on primary data collection covering the Banani area. Considering the price from internet and else of collecting information structured questionnaire has been used for collecting information. The data of  price of 24 product items and 20 survey from the customers of these two stores were collected. The population of this study covers the individuals who make their shopping Shopno and Meena Bazar.

1. Results:

1. Price

      In Shopno super shop product’s mean price is TK. 235.96 +277.84 with their ranges from 13 to 935. In Shopno most of the products price is TK. 13 and the median TK. is 13. On the other hand Meena Bazar price ranges from 15 to 935 with the mean of TK. 233.83 +275.35 and median is TK. 50 (Table 1).

(Table 2)