Digitally Recruited

Digitally Recruited

I read a very interesting quote today .. 'Life is too short to live the same day twice'

Changing and accepting change is the challenge here. We have progressed into the digital world. We haven't left behind the basics but we've advanced, we've manipulated the basics to match up to our technological advancements.

Word of mouth marketing still exists, but it's left the grapevine and gossip circles for a more tech savvy society called social media networking and digital marketing.

Moving to the important issue of sourcing and recruitment today!

When I started my career as a recruiter in an IT company, the industry had advanced to using SAP generated databases, pipeline records, scanning 1000 of cv's that were filtered through primitive search engines and of course, cold calling techniques.

Getting back to this industry after a considerable amount of years, the system still remains the same but only now the filters are sophisticated and the results are streamlined. The focus is now on creating a brand and then carrying out the function of recruitment. The most important questions asked today in recruitment are the profile of the agency and then the company recruiting for a job.

Social media networking websites are no longer distractions but a means of increasing revenue and brand visibility. Profiles on LinkedIn have more weightage than the cv of the candidate. Nobody reads the classifieds any more for jobs but waits for the recruiters to source them.

Is this change like any other change acceptable and a progression ?

I would say Yes! We've managed to create a system for the flow of information today which is so transparent that it can only facilitate the process of interaction. Social and digital media have created a bubble, a space, where if you are visible you will be tracked and targeted, making the jobs of recruiters easier but the privacy of employees negligible.

Marketing and branding have never been easier, but brands have to be aware that the flow of communication has to be constant and stable. If you are using the internet as a tool to spread your business ethos, be ready to guard against not only competition but bad consumer publicity.

The trick here is simple, if you create a brand, product or service which is so powerful is terms of its selling point and usability that the negative media will work as your strongest advocate and increase company sensibility for your customers.

The change is inevitable, but the outcome is controllable!