Establishing a Sense of Urgency
Essay by people • March 9, 2012 • Essay • 328 Words (2 Pages) • 1,627 Views
Establishing a Sense of Urgency
Getting a transformation program started requires the aggressive cooperation of many individuals. It begins when some individuals or some groups start to examine the market and competitive realities, such as shrinking margins or a lack of revenue growth, they then find ways to communicate this information broadly and dramatically, especially with respect to crises, potential crises or major opportunities, in a timely manner.
In fact, change requires creating a new system, which in turn always demand leadership. A transformation often begins well when an organization has a new head who is a good leader and who sees the need for a major change. It is also crucial to have about 75% of a company's management to be convinced that a change in the business is needed.
Creating a Powerful Guiding Coalition
A powerful guiding coalition refers to the assembling of a group with enough power to lead the change effort. It is usually the chairman or president or division general manager, plus another 5 to 50 people, come together and develop a shared commitment to excellent performance through renewal. This also means a demand for strong line leadership that encourages the group to work together as a team. Moreover, a guiding coalition that involves a third party who is not part of senior management is clearly necessary since the current system is not working. A successful reform generally demands activity outside of formal boundaries, expectations and protocol.
Creating a Vision
A vision is something that helps clarify the direction in which an organization needs to move. It should depict a picture of the future that is relatively easy to communicate and appeals to customers, stockholders, and employees without being too complicated or blurry to be useful. One general rule is that one should be able to communicate the vision to someone in five minutes or less and get a reaction that signifies both understanding and interest. Eventually, the coalition develops strategies for achieving that vision.
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