Expansion into the International Marketplace

There are many factors to research when in a retailer's decision to establish presence in a foreign country. The article, "Factors that impact United State's Retailers Expansion into the International Marketplace" outlined many factors which hold a great amount of importance. Out of the suggested factors, several factors stood out as holding slightly more importance than the others.

The first factor that stood out to me as was the political and economic stability of the country. An in depth study of the country's political situation and economic growth is necessary when deciding to expand into that country. Political and economic unrest can affect business operations in many ways. The country needs to be sufficiently developed enough to support the product. Trade restrictions, tariffs, and trade agreement should also be thoroughly understood. The limits of government involvement in business should be carefully understood and considered as it can directly affect the business financially, as well as it's operations.

The second factor I believe holds high importance when considering establishing a presence in a foreign country is the customer base or target market. The education and income base should be thoroughly considered. The size, density, and growth of the population can be an indicator of opportunity within the desired the desired country, among other things of course. The average education level of the population can indicate the potential employee's capability to carry out business operations. For the company to be successful abroad, it is necessary to employ qualified individuals.

The third factor that should be considered when choosing to expand into a foreign country is the competition, and the intensity of the competition. The current size of the market share, as well as it's strength and structure should be carefully considered. It is important to research companies that sell similar products, and how successful they have become. It is crucial to distinguish the differences between the products offered by the company and the competition. The location, strategy, and saturation of the competition should also be carefully researched.

I do not feel the importance of these factors would drastically change regarding the difference in the type of company. These factors are pretty basic and would outline the opportunities and capability of a company's success. There are small differences, however, that would slightly impact the importance of these factors. If the product is a reliant on technology, such as a computer, the factor of technical capabilities of the country would be of high importance.

These factors would be prevalent in countries where the economy is sufficiently developed enough to support the product. For example, these factors should be considered when conducting business in Sweden. Business in Sweden is constantly evolving, and becoming